FAQ library

The Alloy apps are available through marketplace in the merchant console.

Alloy is a Buy with Prime technology partner that offers several apps, such as the Catalog updates app and the Order connector app exclusively for Buy with Prime merchants. The Catalog updates app allows you to update product details like URL, title, description, price, and images from your ecommerce catalog to your Buy with Prime catalog. The Order connector app allows you to sync your Buy with Prime order and customer information with your ecommerce site.

No, using one or all of the Alloy apps offered on marketplace is optional. However, downloading more than one of the Alloy apps can help streamline management of your order information and catalog information across Buy with Prime and your ecommerce site.

No. If you already have an Alloy account, you can use that account for multiple Alloy apps. If you don’t have an Alloy account, you only have to create one account to install your first Alloy app from the marketplace in merchant console.

To uninstall the Alloy apps:

1. Sign in to merchant console.
2. On the side menu, choose Marketplace.
3. On the Marketplace page, select the app you added.
4. On the top right corner, choose the red button Remove App.

First, you’ll need a professional Seller Central account and you must also set up Fulfillment by Amazon (FBA) on your Seller Central account. Once you’ve set up FBA on your Seller Central account, you can activate MCF part of the Buy with Prime onboarding process, where you can import your Seller Central inventory and set up Amazon as your fulfillment provider. Once activated, orders placed through Buy with Prime are automatically fulfilled by MCF. Buy with Prime automatically syncs the tracking numbers on your MCF products.

Note: You can’t fulfill Buy with Prime orders manually or using another fulfillment provider.

FBA fulfills orders placed on Amazon.com. MCF fulfills orders on any of your sales channels, including your site.

Buy with Prime products offer Prime shipping speeds to your Buy with Prime customers. You don’t need to set up the shipping speeds yourself.

To learn more about storage limits, go to: FBA inventory storage limits.

The following fulfillment statuses available for Buy with Prime orders:
● Unfulfilled: The product isn’t fulfilled.
● Preparing to ship: Amazon is preparing to fulfill the product.
● Unable to fulfill: Amazon can’t fulfill the item due to a lack of available inventory. Amazon will automatically refund your customer. You don’t need to take any steps to process the refund.
● Shipped: The product is fulfilled and has shipped.

First, cancel the order in Seller Central:
1. Go to Seller Central, and then choose Manage orders.
2. Use the order ID to find the order that you want to cancel, and then open the order detail page.
3. Request cancellation. You receive an email notification if the order was canceled successfully or unsuccessfully.
After you’ve successfully canceled the order, your Buy with Prime customer will be eligible for a full refund.

Yes. Seller Central now displays Buy with Prime Order IDs for all Buy with Prime orders on the Manage Order page. So, you can easily assist your customers with their order and fulfillment inquiries, such as requests to check their order status or to cancel an order.

You can import your active and inactive product listings from Seller Central. You can verify if a product
listing is active or inactive by logging into Seller Central and then viewing the status next to each listing.
Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t
import merchant fulfilled products or virtual product bundles on Amazon.

To learn more, go to Amazon Pay.

If you have a Shopify site, go to Activate payments.

If you don’t have a Shopify site and you’re setting up the Buy with Prime widget on your site, go to Payments.

When you deactivate Amazon Pay, Buy with Prime won’t be available on your site, and customers won’t have access to post-order pages such as order details, shipment tracking, and returns. If you still want to deactivate Amazon Pay, contact merchant support.

Buy with Prime doesn’t support recurring payments or subscriptions.

No, Amazon gift cards can’t be used to pay for Buy with Prime orders.

Your Amazon Pay account can be Inactive for various reasons. If your Amazon Pay account status changes to Inactive, you may have received additional emails with further instructions. You can find a copy of these emails in your performance notifications in your Amazon Pay account.

To find a copy of these emails:

1. Sign in to Seller Central with your Amazon Pay merchant account.
2. From the drop-down menu, choose your Amazon Pay portal.
3. Choose Performance, and then Performance Notifications.
4. Provide all the required information and complete the steps in the notification.

If you didn’t receive any emails about your account status change, or if you have further questions, contact merchant support.

Amazon Pay prohibits certain items and activities because they may be illegal or inappropriate in connection with the use of Amazon Pay’s services. This applies to any person or entity using the payment service and any transactions that Amazon Pay is asked to process. Please take a moment to familiarize yourself with the Acceptable Use Policy. In limited instances, specific merchants may operate in some of these categories (other than illegal items and activities) after receiving direct prior permission from Amazon Pay. Amazon Pay can modify this policy at any time.

Payment processing fees are transaction based. The transaction fee comprises a domestic processing fee and an authorization fee, plus tax where applicable. These fees are only charged when a purchase is successfully authorized and processed. For more information on fees, go to Pricing.

Your business type must match what is in your Seller Central account. To view your business type:

1. Open Seller Central.
2. Choose Settings.
3. Choose Account information.
4. Choose Tax information, and then Tax interview.

Your business name appears on Amazon Pay transactional emails that are sent to your customers. Your business name must be unique from other businesses that offer Amazon Pay. Choose a friendly customer-facing name. It doesn’t need to be the same as your registered legal business name.

Analytics information updates within six hours of order and return updates. Metrics are calculated using the Pacific Standard Time (PST) time zone.

1. Open the merchant console.
2. Choose Orders, then the download button.
3. Select the date range for the export, then choose Request File.

After the order information is ready, you will receive an email with a link for the download. Note: The CSV file is only accessible from the emailed link for five days.

You can review order information for up to two years back.

The following user roles can access the orders and returns dashboards: Owner, Admin, and Staff.

The following user profile configurations can access the customer list page: store owner, admin, staff, and customer service representative.

A return is only included in analytics reports when it is scanned/received by the return carrier.

Submit your feedback through the Contact us form. We’ll create a support case to manage and track your request.

You can use conversion tracking to track when your shoppers place a Buy with Prime order. Reporting on your ad performance can be found directly in your Google or Meta accounts. For more information, go to Conversion tracking.

Yes. You can manage orders, create a Multi-Channel Fulfillment (MCF) order, view order reports, upload files, and manage returns in your Seller Central account. To view and manage your Buy with Prime orders in Seller Central:

1. Open Seller Central.
2. Choose Orders.

Buy with Prime Assist provides customer service for all post-order inquiries for your Buy with Prime orders. It doesn’t provide customer service for pre-order customer inquiries; those questions are directed to your customer service email.

There’s no additional cost to use this service. It’s already included in the existing Buy with Prime pricing structure. Learn more about pricing and try the ROI calculator.

Yes, you can opt out of Buy with Prime Assist at any time by contacting merchant support. To opt out, go to Contact us, select Buy with Prime Assist/Customer Service, and then submit your case.

Buy with Prime Assist offers reports related to chat interactions with your customers, including the reason for contact, chat transcripts, and the resolution provided by a customer service representative. To request these reports, contact merchant support.

Buy with Prime Assist is the live chat support feature for your site customers who check out using Buy with Prime. Merchant support live chat is the live chat support feature for you to get help on anything related to Buy with Prime.

Yes, following each live chat interaction, customers receive a survey question to confirm issue resolution. They can respond with a simple Yes or No.

The Buy with Prime cart lets shoppers purchase multiple products that offer Buy with Prime in one transaction, helping you boost sales and average order value. The Buy with Prime cart also helps you optimize fulfillment costs, because Amazon can fulfill multiple products from one Buy with Prime order in fewer packages. With cart building activity and order data, you can gather insights about which products shoppers buy together.

No, the Buy with Prime cart operates independently of your existing site cart. Your existing ecommerce site checkout requires a separate cart for products that don’t offer Buy with Prime. Shoppers can only add products that offer Buy with Prime to the Buy with Prime cart.

No, after you install the Buy with Prime cart, product pages for your products that offer Buy with Prime will only have one Buy with Prime button. Shoppers use this button to add eligible products to the Buy with Prime cart.

Yes, you can customize the placement of the cart icon at any time. On the Buy with Prime button & cart page, go to the Customize your button & cart section, and then choose Customize. The default Buy with Prime cart icon placement is on the bottom right of the page, but customizing lets you choose where you want the icon to appear on your product page.

The Buy with Prime cart supports up to 20 products that offer Buy with Prime.

You can see inventory levels for your Amazon-fulfilled products in the Stock column on the Products page within merchant console.

Buy with Prime doesn’t support digital products or services.

Variations are subsets of a “parent” product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

To add product variations to your Buy with Prime catalog, you can import from Amazon or add them manually using the following steps:

1. Open the merchant console.
2. Choose Products, then from the Add products drop-down menu, select Manually.
3. Enter the Product title.
4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
5. In the Options field, enter each option value followed by a comma.
6. If your variations differ in more than one way, select +Add another variation. Note: You can add up to 100 variations and 5 variation types per product. Important: Repeat steps 7-12 for each variation per product, as needed.
7. Add the Pricing information and verify that the product price matches the price on your site.
8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order.
10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you’ve completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site’s product detail page for this product to confirm that the Buy with Prime button is rendering correctly.
12. Choose Save.

You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

You can stop offering Buy with Prime at any time.

To turn off the Buy with Prime button for a product:
1. Open the merchant console.
2. From the side menu, choose Products.
3. Find the product you want to stop offering Buy with Prime, then turn Offer Prime off.

To stop offering Prime for all products on your site:
1. Open the merchant console.
2. On the side menu, choose Settings, Amazon Services, and then Prime Settings.

Choose Actions and then Deactivate Prime. When you turn off Prime, you remove it from all the products on your site.

Warning: If you remove the Buy with Prime button code from your site, without completing these steps, shoppers can still access the URL of the checkout page that includes Buy with Prime, and still place a Buy with Prime order.

1. Open the merchant console.
2. From the side menu, choose Products.
3. Find the product you want to offer Buy with Prime.
4. Confirm that the SKU correctly reflects your site catalog’s SKU for the product. If the SKUs don’t match, choose the Edit button and enter the correct information.
5. Confirm that the price correctly reflects the price of the product on your site. If the prices don’t match, choose the Edit button and enter the correct information.
6. Turn Offer Prime on.
Note: Make sure that the product is both fulfilled by Amazon and has non-zero inventory in Amazon fulfillment centers. Tip: If you’ve completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site’s product detail pages to confirm the Buy with Prime button is rendering correctly.

Open the merchant console. From the side menu, choose Products, and then the Edit button. After you enter the editing view, choose which products you want to edit in bulk.

To update the SKU for your product:
1. Open the merchant console.
2. From the side menu, choose Products, and then the Edit button.
3. Navigate to the Product details section, and then review and edit your site’s catalog SKU and the Amazon SKU for your product.
Note: To offer Buy with Prime for a product, the Amazon SKU for the product must match the SKU on Seller Central.

No, changes made in Buy with Prime don’t change anything for your Amazon listings.

To send inventory, start by going to Seller Central to create a shipment. Next, prep and pack your products, and then send them into the fulfillment centers that Amazon designates, using the carrier of your choice. To create shipments in Seller Central, start by selecting the SKUs that you want to send from the Manage FBA inventory page, and then choose send/replenish inventory. Alternatively, you can navigate to Send to Amazon to select SKUs and then follow the steps to create your shipment. For more information on the shipment creation process and alternative methods, including integrating with Marketplace Web Service APIs or Selling Partner APIs, go to Ship products to Amazon.

Yes, all of your sales channels using Amazon’s fulfillment services share the same pool of inventory. By using MCF to fulfill Buy with Prime orders on your site, your inventory is automatically synced.

No. To see inventory levels for products fulfilled by Amazon, go to Seller Central. After logging in, go to the Manage Inventory section to see all your SKUs and available quantities.

Any time a Buy with Prime item is ordered, a fulfillment request is automatically sent to Amazon’s fulfillment services. Amazon will pick, pack, and ship the item to your customer. After the item is shipped, its status is updated to Shipped in the merchant console. Your customer also receives an order confirmation email that includes a link to track the shipment. To learn more, go to Shipment tracking.

Open the merchant console. From the side menu, choose Orders. To find an order, search by Order ID or Tracking Number. To see all shipped orders, filter for Shipped. After an item has shipped, choose the track package link under the Item Status column to see shipment tracking.

To learn more about pricing to offer Buy with Prime, go to Pricing.

Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the Prime delivery experience. To set up your Seller Central account, go to Professional Seller Central account.

No. Buy with Prime gives you the freedom to choose how and where to sell your products. You don’t need to sell your products on Amazon.com to offer Buy with Prime. To prevent your products from being displayed on Amazon.com, you can set the start selling date far into the future when you create the product listing in Seller Central. This avoids showing the product for sale on Amazon.com, but allows you to set up the product with Amazon’s fulfillment services for Buy with Prime orders. To learn more, go to Professional Seller Central or Multi-Channel Fulfillment account.

Amazon’s fulfillment services (which includes Multi-Channel Fulfillment) leverages the world’s largest fulfillment network with more than 200 fulfillment centers globally. Amazon’s fulfillment services provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers for storage, and then Amazon handles the picking, packing, and shipping of your products to your customers. For more information, go to Multi-Channel Fulfillment.

Amazon Pay is an online payments service and a checkout experience recognized by hundreds of millions of Amazon shoppers. Amazon Pay provides shoppers a secure and fast way to check out from your site using the shipping and payment information stored in their Amazon account.

The use of Amazon Pay is based on your ecommerce service provider (ESP):
For Shopify stores, go to Activate Amazon Pay.
For other ESPs, go to Amazon Pay.

Customers who purchase a product using Buy with Prime are covered under the Amazon Pay A-to-z Guarantee. To learn more, go to Amazon Pay A-to-z Guarantee.

The Acceptable Use Policy lists items and activities that might be prohibited when you offer Buy with Prime. You must also follow the policies for Amazon Pay and Fulfillment by Amazon (FBA), including Amazon Multi-Channel Fulfillment in order to use those services. To learn more, go to Amazon Pay Acceptable Use Policy and FBA product restrictions.

You can offer Buy with Prime for selected products by selecting each individually.

Buy with Prime is currently only available to merchants with a United States-based entity and for orders with shipping addresses in the contiguous United States, Alaska, Hawaii, and Puerto Rico.

Wallets such as Amazon Pay, store a shopper’s shipping address, credit or debit card credentials, and securely passes this information to the payment processor when shoppers check out. This can speed the checkout process because it pre-fills shoppers’ information when checking out so that the shopper doesn’t need to enter the information manually.
To accept payments you need to activate Amazon Pay, and add Amazon Pay as a wallet in Shopify Payments in the Shopify admin.

Buy with Prime provides fully automated returns and refunds that streamline the customer’s return experience from the time they submit a return request, to when they get a refund. To learn more, go to Returns.

Buy with Prime automates your customers’ refund experience when they submit a return within the free return window. To learn more: for widget integrations, go to Refunds; for Multichannel Fulfillment app for Shopify integrations, go to Process refunds.

There are no return fees for Buy with Prime orders.

No. You provide customer support for your customers directly, including support related to Buy with Prime orders.

The Prime membership prompt allows shoppers to sign up for or resume their Prime membership directly on your site so that they can use Buy with Prime to check out. The prompt displays when a shopper without an active Prime membership chooses Buy with Prime checkout on your site.

Only shoppers who choose to check out with Buy with Prime and don’t have an active Amazon Prime membership see the Prime membership prompt.

After a shopper is signed in to their Amazon account during checkout, they’re offered the option to sign up for Prime or resume a paused Prime membership. After selecting a membership option and entering the required information, the shopper’s Prime membership is instantly activated, and they’re redirected to their Buy with Prime checkout.

If a shopper’s Prime membership was put on hold due to billing issues, they must update their payment method to resume their Prime membership benefits and check out using Buy with Prime. They’re prompted to update their payment method to resume a Prime membership after signing in to their Amazon account during Buy with Prime checkout. If a shopper doesn’t want to update their payment method, they can choose No thanks and are directed back to the product detail page. They can purchase the product through your site’s checkout instead.

If a shopper chooses not to sign up for or resume a Prime membership, they’re directed back to the product detail page and can choose to purchase the product through your site’s checkout.

You can deactivate the feature with the following steps:
1. Sign in to the merchant console, and then go to the Amazon services tab.
2. Locate the Prime membership prompt.
3. Choose Actions, and then choose the Deactivate Prime membership. Its status changes to Inactive.

The Prime membership prompt status appears in the merchant console. If the status shows as Inactive, you can reactivate it by choosing Actions, and then Activate Prime membership. The status changes to Active. If the status shows as Unavailable, you can’t activate the Prime membership prompt.

If the status of the Prime membership prompt is Unavailable, contact merchant support.

If your shoppers contact you with questions about Prime membership plans and benefits, or if they have trouble signing up for a Prime membership during checkout using Buy with Prime, have them contact Amazon customer service.

Yes, on the new Buy with Prime dashboard in Seller Central, you’ll have the option to link to the merchant console to access the same functions without requiring a separate user ID.

Yes, any changes to your Amazon credentials including name, email, and password automatically update your Buy with Prime credentials.

We don’t recommend you to sign up for Buy with Prime with a non-US Seller Central account. Buy with Prime is currently only available to merchants with a US-based entity and for orders with shipping addresses in the US. You cannot link Buy with Prime with your US-based inventory from a non-US Seller Central account.

After signing up with your Seller Central account and linking it to Buy with Prime, your existing business information is copied to your Buy with Prime account. This includes legal business name, registered business address, business type, and business phone number. You can manually edit this information, but any changes you make need to be made in both your Seller Central and Buy with Prime accounts.

If you are the Buy with Prime account owner, we recommend updating to the Seller Central or Multi-Channel Fulfillment credentials that you use to access your inventory. If you do not have Seller Central or Multi-Channel Fulfillment account, but have an existing Amazon customer account for work, use that. Otherwise, create a new user account with your work email and a password.

There’s no additional cost to use Buy with Prime fast badges for TikTok and it’s available for all Buy with Prime merchants with an active Shopify or WooCommerce site.

You will continue to receive performance metrics directly from TikTok. For detailed performance insights, contact your TikTok Ads account manager.

After connecting your accounts, go to the TikTok Business Center, and then select your connected catalog. Products that offer Buy with Prime display a badge indicator in your product feed. If the products don’t appear correctly, ensure that the product identifiers match between your Buy with Prime catalog and TikTok catalog.

Shoppers see the familiar Prime Check and fast, free delivery estimates on your ads. When they click the ad, they land on your product detail page on your Shopify or WooCommerce site, where they can complete their purchase using the Buy with Prime checkout.

After installing the TikTok for Buy with Prime app and completing the setup process in the TikTok Business Center, it can take up to 24 hours for your product catalog to sync and the fast badges to appear on your ads. New products that you add to your Buy with Prime catalog sync automatically after this initial setup.

If the product identifiers don’t match between your Buy with Prime and TikTok catalogs, fast badges don’t display on your TikTok ads for those products. You can view mismatched products in the TikTok catalog manager in the TikTok Business Center. To resolve mismatches, ensure that your product identifiers match exactly between both platforms. These product identifiers include Amazon Standard Identification Number (ASIN), Stock Keeping Unit (SKU), Universal Product Code (UPC), European Article Number (EAN), and Global Trade Item Number (GTIN). The system automatically displays the fast badges up to 24 hours after you correct any mismatch.

Yes, you can opt out of Buy with Prime fast badges for TikTok using the following steps:

1. Sign in to merchant console.
2. On the side menu, choose Marketplace or Marketing.
3. Locate the TikTok for Buy with Prime app, and then choose Remove App.
4. Confirm that you want to continue with the opt-out request.

No. You can’t temporarily pause or selectively remove Buy with Prime fast badges for TikTok. If the Buy with Prime fast badges for TikTok app is installed and your products are eligible, the badge appears. If you want to stop showing the badge, you need to uninstall the Buy with Prime fast badges for TikTok app.

Your existing TikTok catalog continues to function normally after installing the Buy with Prime fast badges for TikTok app. TikTok adds Buy with Prime fast badges to your matching products without modifying other product details or removing any existing products. You can continue managing your catalog using your current process. The integration automatically syncs delivery promise data for eligible products.

We share Buy with Prime shopper information with you, including name, email address, shipping address, and phone number. You can use shopper information in any manner as long as it complies with your privacy policy and applicable law. However, you may not share information with any third party that identifies shoppers as Prime members unless it is solely for the purpose of providing a service to you.

We store account information you give us when setting up your Buy with Prime account, such as contact details for your account users, product descriptions and content, and inventory and pricing information. We collect and store Buy with Prime order information, including product name, quantity ordered, and returns information. We also collect and store information about how shoppers engage with Buy with Prime on your site, such as how often shoppers view products offering Buy with Prime and how often they initiate and complete or abandon a purchase through the Buy with Prime checkout. We do not collect information unrelated to Buy with Prime, such as information from orders on your site without Prime items; except that to facilitate shoppers’ post-order management, we collect information for Prime ineligible items that are in the same order with Prime items, so that we can display the number of such items in a shopper’s Amazon order history.

We use information collected to provide and improve Buy with Prime for you and shoppers, including:
● We use your account information to communicate with you about Buy with Prime, and to recommend other Amazon services that might be of interest to you.
● We use Buy with Prime order information to process payments, fulfill customer orders, facilitate communication with customers about orders, and to provide returns and refunds.
● We use inventory and order information to plan for and improve our fulfillment services for users of the Amazon Fulfillment Network, including Buy with Prime merchants, FBA sellers, and Amazon. For example, we use the information to forecast inventory placement in fulfillment locations and make network capacity and expansion decisions in order for the Amazon Fulfillment Network to most efficiently fulfill orders.
● We use the information we collect, aggregated across merchants, to understand how Prime members use Buy with Prime and its value as a Prime benefit. We may also use this information to inform the way we price, promote, and provide our services related to Buy with Prime, such as Amazon Multi-Channel Fulfillment and the Prime program.

Amazon prohibits the use of non-public information received or collected when you use Buy with Prime to make sourcing, inventory level, and pricing decisions for products in our own store, including for offerings of Amazon’s store brand products. Amazon also prohibits the use of non-public information about products Buy with Prime shoppers purchased or viewed on your site for merchandising or personalization in the Amazon store.

The Buy with Prime marketing toolkit offers merchants a way to drive shopper interest in their products with the trust of Prime, using the Buy with Prime badge and the promise of fast, free delivery in their marketing. Merchants get access to Buy with Prime assets and guidance to start creating their own branded materials that they can use to promote across their site, social, search, and email channels.

To access the Buy with Prime toolkit, sign in to the merchant console, go to Marketing, and then choose Buy with Prime marketing toolkit.

The toolkit includes general copy and imagery guidance for marketing assets, with specific guidance and sample messaging for your site, social, email, and search marketing initiatives.

The brand guidelines in the Buy with Prime marketing toolkit include comprehensive guidance, best practices, sample messaging, and example marketing materials.

The Buy with Prime marketing toolkit is available in the merchant console for merchants who are signed up for Buy with Prime and have active Buy with Prime product listings. Partner agencies that support Buy with Prime merchants also use the marketing toolkit.

The Buy with Prime marketing toolkit is a self-service marketing solution that lets you own your marketing. The toolkit helps you create custom marketing materials for all your channels, maintaining your brand’s look and feel while highlighting the same delivery and returns benefits Prime members expect from Amazon.com. If you use an agency for your marketing efforts, they can use the toolkit to create your custom Buy with Prime marketing materials. If you’re interested in finding an agency to handle your marketing, contact your sales support representative.

The Buy with Prime marketing toolkit is free for merchants who are signed up for Buy with Prime and have active Buy with Prime listings.

After your Buy with Prime button and product selection is live and available, you can start advertising.

Yes, you are required to comply with the Buy with Prime brand guidelines when using the Buy with Prime badge and messaging in your marketing materials. We reserve the right to revoke your permission to use the badge and to participate in the Buy with Prime program if you don’t comply with the guidelines.

Once your Buy with Prime product selection is complete and the button is live on your product pages, you can start advertising your Buy with Prime products.

You can access the toolkit’s Buy with Prime badge assets and brand guidelines in the Marketing section of your merchant console.

Post order elements can enhance the discoverability of the Buy with Prime post order process on your site, allowing shoppers to manage their Buy with Prime orders on your site without being redirected to an external site.

Shoppers discover the Buy with Prime Orders and Returns button or link in your site footer or the designated page where you added the Buy with Prime post order elements Choosing the button or link prompts them to authenticate using their Amazon.com credentials. After they’re authenticated, they land on a page that displays the Buy with Prime orders that they’ve placed on your site.

This page is embedded within your site’s theme and its URL remains within your domain. For example: https://yourstore.com/buy-with-prime-orders. When shoppers choose an order, they’re directed to the order details page, where they can access post order actions such as returns, tracking, cancellation, and customer support. Each of these post order pages is also embedded within your site’s theme, for example, https://yourstore.com/buy-with-prime-orders/order-1/returns.

Locations can include the header, the footer, shipping/returns help pages, contact us page, order history and detail pages, and the Buy with Prime collection page.

To transfer data from your ecommerce site catalog to your Buy with Prime catalog, you can export that data from your ecommerce site catalog to a CSV file. After editing the file to match the Buy with Prime CSV import template, you can follow the steps to import it into your Buy with Prime catalog.

The import file must be in .CSV (comma separate value) format and contain the required column headers. A downloadable template is available on the Products page of the merchant console under the Import products dropdown menu when you select from CSV file. You can import a CSV file with up to 15,000 products or 50MB of data at a time, whichever is less.

The CSV import feature supports editing existing products in your Buy with Prime catalog. You can override details for existing products with edits in the CSV file. Make sure to check the Overwrite existing products option during import.

Depending on the number of products you’re importing, CSV import can take up to a few hours to complete importing all data into your Buy with Prime catalog. After the import is done, you’ll see a banner message in the merchant console. You’ll also receive an email that confirms the status of the import. For any errors, the email includes a link to view your CSV import history in the merchant console with line-by-line guidance for the errors.

Only one CSV import file can be uploaded at a time.

To download the template:

1. Open the merchant console.
2. Choose Products from the side menu, then Add products, and select Import from CSV.
3. After the Import from CSV window opens, follow the prompts to download the CSV import template.

The CSV import feature supports adding new variations (for example, new color) to an existing product with variations. To add new Variation Option Values through the CSV import feature, you can download an export of your Buy with Prime catalog or use a new CSV file. If you use a new CSV file, it must contain the following rows:

1. The existing parent product with column inputs matching your Buy with Prime catalog for Title and Variation Option(s).

2. One existing product variation for that parent with column inputs matching your Buy with Prime catalog for SKU, Fulfilled By, Amazon_SKU, Price, Offer Prime, Variation Option(s), and Variation Option Value(s).

   Two inputs. One will be the variation option (for example, Size) and the other will be the variation option value (for example, small).
   

3. Each new product variation with new column inputs for SKU, Fulfilled By, Amazon_SKU, Price, Offer Prime, Variation Option(s), and Variation Option Value(s).

   The rows for (1) and (2) above are required to look up and match with the existing product with variations in your Buy with Prime catalog. If these rows don’t appear, a new product with variations is created.

The CSV import feature supports updating the SKU, Price, and Offer Prime fields for existing products in your Buy with Prime catalog. You can use a downloaded export of your Buy with Prime catalog or a new CSV file. If you use a new CSV file, to update the SKU, include a row with the existing SKU value in the SKU column and the updated SKU value in the Updated SKU column. Similarly, to update Price or Offer Prime, include a row with the existing SKU value in the SKU column and an updated value in the Price or Offer Prime columns. Make sure that you use the same column headers as in the template and check the Override existing products option during import.

Promotions can help you attract new shoppers to your site, retain your existing customers, incentivize shoppers to complete their purchases, and build and reward customer loyalty. When used as part of a marketing campaign, promotions can also help boost brand awareness.

You can create coupon code and automatic promotions that offer a percentage or dollar amount discount on a select product or on the pretax order total. You can also combine these types of promotions to have them apply together in the same order. You must have active Buy with Prime products on your site to use Buy with Prime promotions.

Order discounts can be either a percentage or dollar amount discount. You can tie a dollar amount discount to a minimum purchase amount, such as $10 off any order of $40 or more. A percentage discount takes a given percentage off a shopper’s order, such as 10-50% off the total pretax amount.

No, you can’t duplicate a promotion, but you can run a new coupon code or automatic promotion with the exact same parameters as a previous promotion.

Yes, you can create a coupon code that’s only applicable to a specific product variation.

You’re responsible for the distribution of your coupon codes. Consider running social media, email, or SMS campaigns to drive traffic to your site during promotional periods.

If a shopper enters a coupon code that isn’t valid, they see a “Promo code not valid” error message during the Buy with Prime checkout.

You can view promotion usage data in each respective order on the Orders page, and within the orders CSV file download in the merchant console. The order shows the specific promotion(s) applied.

The Buy with Prime tech team is testing different promo code designs.

Yes, you can see the discounted amount in each respective order on the Orders page in the merchant console.

You’re charged based on the order total after all promotions apply.

You can’t integrate Buy with Prime coupon code promotions with the promotional tools of your ecommerce provider.

No, Buy with Prime promotions involving free samples or product giveaways aren’t supported.

No, your Buy with Prime coupon codes are separate from your ecommerce site’s coupon codes.

No, Buy with Prime promotions doesn’t support the ability to download or upload promotion information in bulk in merchant console.

You can create and schedule up to 25 automatic promotions at one time.

If shoppers qualify for multiple automatic promotions, they get the greatest discount available for both product and order level according to the promotion combination rules. A maximum of one product-level discount can apply for each product and a maximum of one order-level discount can apply to the entire order.

You’re responsible for checking the final discounts resulting from your combined promotions. It’s a best practice to set up a few combinable promotions, and then test the outcomes. Check your combined discount outcomes periodically to avoid unexpected results.

No, only one coupon code (product-level or order-level) can apply to an order. When a coupon applies to an order, the option to enter another code is blocked. If they wish, shoppers can cancel the currently applied coupon and enter the new code instead.

The value of all discount combinations is limited to the value of the order. If your combinable promotions value exceeds an order value, they apply so that the post-discount order value is $0.

No, a maximum of one order-level discount can apply to an order. If a shopper is eligible for multiple order-level discounts, they receive the highest-value discount.

Product-level discounts apply before order-level discounts. In this case, your product-level discount applies first, and if the order total is pushed lower than the minimum amount, the order-level discount isn’t applied.

Yes, as long as the discounts apply to different products within the order, and no more than one coupon in total (product- or order-level) applies. A maximum of one discount can apply to each product and a maximum of one discount can apply at the order level.

Yes, you can create a Buy with Prime promotion for your bundled items. For more information, go to Bundles.

The Catalog update app for four major ecommerce providers is available through marketplace in the merchant console.

Buy with Prime merchants and their registered business account users can visit the marketplace and install its apps in the merchant console. Note: Use this app only if you want to keep your Buy with Prime price synced with your ecommerce site price. The app uses the main price attribute on your ecommerce site to update the Buy with Prime price. The app can’t use any custom price fields defined on your ecommerce site. For Shopify, BigCommerce and WooCommerce merchants, when installing, you can select additional attributes, such as product title, description, image, and URL. Selecting additional attributes isn’t available for Magento sites.

The Catalog update app by Alloy is available for merchants with ecommerce sites hosted with Shopify, BigCommerce, WooCommerce, and Magento/Adobe Commerce.

To set up your Catalog update app by Alloy, go to Add an Alloy app to your ecommerce site.

The Catalog update app by Alloy gains access to product details in your ecommerce catalog.

No, when you use the Catalog updates app by Alloy, the variations and prices for all of your Buy with Prime products are updated from your ecommerce catalog. The Catalog updates app only updates variations and prices based on the standard variation and price fields from your ecommerce catalog and doesn’t use custom defined variation or price attributes.

The app refreshes your Buy with Prime catalog from your ecommerce catalog every hour.

No, the app only updates your Buy with Prime catalog from your ecommerce catalog; it doesn’t update Seller Central.

The Catalog update app by Alloy is free to use for Buy with Prime merchants.

When a product shows a strikethrough price, Buy with Prime doesn’t consider the original (pre-strikethrough) price. Alloy catalog syncs the latest price from your site, and then applies discounts set up through Buy with Prime promotions. For example, if you set a strikethrough price and then set up a 20% discount through Buy with Prime, the 20% won’t apply on the base price before strikethrough. There are two options to avoid double discounts using Alloy:

Option 1: Verify that the configured discount is based on your final price. For example, if your base price is $100 and your strikethrough price is $80, and you want your discounted Buy with Prime price to be $60, set the discount percentage for Buy with Prime to 25%.

Option 2: Update the Buy with Prime catalog price to the base price (pre-strikethrough), and then set the discount percentage. For example, if the item is $100 and you want your discounted Buy with Prime price to be $60, set the discount percentage for Buy with Prime to 40%. Note: Turn off Alloy catalog sync during the sale period to avoid automatic syncing of your final site price.

You can find Merchant Support live chat by following the steps listed in Using chat support.

Merchant Support live chat only supports English.

Merchant Support live chat doesn’t support multiple team members in a chat session with a Merchant Support representative.

Merchant Support live chat is available 24/7 because the Merchant Support team has representatives available 24/7. This means that you can contact Merchant Support representatives any time you need.

No, Merchant Support live chat is built directly into the merchant console.

If the Merchant Support representative isn’t able to address your issue during the chat or requires additional time to resolve your case, the representative will end the Merchant Support live chat and communicate updates with you using email.

No, you can’t select specific Merchant Support representatives because they join active Merchant Support live chats as they become available.

No, only one Merchant Support live chat session can be active at a time.

There’s no additional cost to use Merchant Support live chat. It’s free and available for all Buy with Prime merchants.

You can use attachments in live chat in merchant console. Attachments in live chat aren’t available in either the Multichannel Fulfillment app for Shopify.

Shoppers will use Amazon Pay for Buy with Prime, which will verify their Prime status and use their stored payment method and shipping address from their Amazon account.

To learn more, go to Set up Buy with Prime, and then the FAQ section.

• Buy with Prime checks inventory levels for an item when a shopper clicks the Buy with Prime button then proceeds to the checkout page and again when the shopper clicks Place order. If an item isn’t available, a notification is displayed on the checkout page informing the shopper that the item isn’t available with Prime and offering them to return to your site to purchase the item.
• Buy with Prime reserves inventory for 10 minutes when a shopper clicks Place order on the checkout page. If the order isn’t successfully completed with payment confirmation after 10 minutes, the reserved inventory is released.

• Buy with Prime automatically calculates the Prime one-day or two-day delivery based on Amazon’s fulfillment services capabilities.
• If a shopper selects or enters a non-US or unsupported shipping address, an error is displayed on the checkout page. To learn more, go to Shipment tracking.

Yes. A shopper can select or enter a different shipping address than the pre-populated address by clicking on the address section on the checkout page, where they’ll be routed to the address page of their Amazon account to select or enter a different address. Amazon Pay will validate a new shopper-entered address to verify that it follows the proper format. Note: The newly added shipping address will be stored in the customer’s Amazon account address book.

If you provide a logo in merchant console, it’ll be displayed on the checkout and thank you pages and order confirmation email. You can’t further customize these pages or order confirmation email.

Abandoned orders happen when shoppers initiate the checkout process but then abandon it without completing the order. Data about abandoned Buy with Prime orders isn’t provided.

Yes, you can remove the customer survey feature by opting out on the Amazon Services page within the Settings tab in merchant console. If you opt out of the customer survey, your customers will no longer see the survey at the bottom of the order confirmation page.

No, customers can’t change their responses after submitting the survey.

Yes, customers can close the survey by choosing the x button in the top right corner of the survey or close the order confirmation page.

Yes. To request the survey results:

1. Open merchant console.
2. Choose Get support, and then Contact us.
3. Choose Other, and then Send message.
4. Enter Request customer survey results in the subject.
5. In the details, specify the requested time period for the survey results. Note: It might take up to 5 business days to receive your survey results.

To close your user account, contact merchant support and ask them to delete your personal data. After your personal data is deleted, your user account will be closed.

To close your user account, contact merchant support and ask them to delete your personal data. After your personal data is deleted, your user account will be closed.

No. If you close your business account, you can’t reopen it. If you’re considering closing your account, save your account information and download all associated data because you lose access to that information after you close your account.

After you close your business account, you and all other users associated with your account lose access to the business account in merchant console.

Messages sent by customers using the contact us form are sent to the email address you provided as your customer service email address. You view and respond to customer service emails directly from your email.

Setting an alternate customer service email address applies only to messages sent by your customers using the contact us form and emails sent to you directly from customers. All other notifications from Buy with Prime are sent to the email address for the Owner role of the business. Note: When the customer submits a customer service inquiry using the contact us form, they receive a confirmation email and can communicate with you directly by replying to that email. Your customer service email address is visible in the “to” field in the reply email.

The contact us form isn’t customizable.

The contact us form uses a default email template that you can’t change. When you reply to customers, you can use any template that’s supported by your email provider.

You can’t set up auto responses in the merchant console for the contact us form. Check with your email provider to find out if you can set up auto responses for emails you receive in your customer service inbox.

There’s no limit to the number of messages sent using the contact us form. The number of messages that you can receive depends on the inbox limit set by your email provider.

No, you can’t use your own contact us form on the Buy with Prime pages. You can use the same email address that you use for the contact us form on your site so that you receive all email messages from customers in the same inbox.

You can add the email address associated with your Customer Relationship Management (CRM) in the customer service settings page in your Buy with Prime merchant console. This routes all customer service emails to your CRM.

To add or change the email address associated with your CRM:

1. Open the merchant console.
2. Choose Settings, and then Customer service.
   
3. On the Customer service page, choose Edit email.
4. Enter the new email address associated with your CRM, and then choose Save. An email is sent to your email address confirming this change.
5. Confirm that the changes are correct in your email.

When customers place a Buy with Prime order, they can see details about their order, including any tracking and returns information, using a link from the order confirmation email. Customers can ask questions about their order using the get support button that appears on each order details and order tracking page to access the contact us form. When the customer submits the contact us form, they receive a confirmation email and can communicate with you directly by replying to that email. Your customer service email address is visible in the reply to field in the reply email.

The get support button provides a way for customers to contact you and is a default feature that you can’t remove.

No, you can’t publish your customer service phone number on Buy with Prime pages. Customers can only reach you through the Buy with Prime pages by using the contact us form or by email for any customer service follow up.

No, you can’t publish your live chat solution on Buy with Prime pages. Customers can only reach you from the Buy with Prime pages by using the contact us form or by email for any customer service follow up.

The get support button is only visible to customers on certain pages after they’ve placed an order. If customers can’t see the get support button after they’ve placed an order, contact merchant support.

Only the Owner, Admin, and Staff roles have the permission to change the customer service email address.

• Order confirmation
• Return confirmation
• Order tracking (rejected, on-hold, on the way, out for delivery, delivery attempt, undeliverable, delivered, available for pick up)
• Refund denied
• Refunded
• Order unfulfillable
• Order management (custom note for your customer)

• User account verification
• New device login
• User account compromised
• Password changed
• Business account created
• Forgot password
• Seller Central account status
• New order placed
• Refund failed
• Buy with Prime welcome email
• Import from Amazon update
• Order unfulfillable

This feature isn’t supported.

You can choose the email address to which you’d like to receive Buy with Prime notifications. An email for notifications is required and can’t be blank.

If you have a dynamic shipping rate that’s connected to your fulfillment service or any other 3P rate provider, it’s best practice to offer a shipping rate that your business is willing to absorb. For example, if $10 is the maximum shipping cost that your business can absorb for any order above the free shipping threshold, then that should be the value that you should set up as your dynamic shipping rate.

After a shipping automatic discount is configured, the shopper can add Prime items and items that don’t offer Prime together in the same cart. Both types of items apply to the free shipping threshold, based on Automatic Discounts. The shopper can see the shipping discount applied at checkout.

No, you can’t opt out from having Prime items add up to the free shipping threshold. This is a Shopify feature where if the shopper adds Prime items and items that don’t offer Prime to their cart, both count toward the total order value and apply to the free shipping threshold.

Yes, you can deactivate a shipping discount at any time. While we believe that the best shopper experience allows for Prime items to apply for free shipping threshold, we recognize that there are many factors that determine what’s best for your business and shoppers. To deactivate a shipping discount, follow the steps in Deactivate automatic discounts.

When you set up Google Analytics for Buy with Prime, you will be able to see Buy with Prime orders included in the reporting in your Google Analytics account. This includes reporting on revenue, users, and transactions. Note: GA4 can have a delay up to 48 hours.

Yes. Google Analytics analyzes UTM parameters to provide channel- and campaign-level reporting. When you set up Google Analytics for Buy with Prime, you will sync Buy with Prime orders as well as their UTM parameters to Google Analytics, helping Google Analytics give you a breakdown of your orders by channel and campaign.

Yes. Buy with Prime orders will be sent to Google Analytics with a “Buy with Prime” Item Category (GA4)/Product Category (GA3). Buy with Prime orders will also be sent to Google Analytics with a “Buy with Prime Order” page title and “buywithprime-order” page path. These are dimensions you can use to break out your Buy with Prime orders in the Google Analytics reporting. In GA4, Google Analytics may apply a data threshold, causing the Buy with Prime orders to be hidden. In this case, we recommend using the Ecommerce purchases report to break out Buy with Prime orders by Item Category, where thresholds are not applied.

Buy with Prime supports both Google Analytics 3 and 4 properties.

By integrating your Buy with Prime orders into Google Analytics, you can gain valuable insights into your ecommerce activity. Google Analytics improves attribution and gives you a full view into performance across your ecommerce channels. You can see and analyze your activity in one place, helping you understand the performance of your marketing investments and make more informed advertising decisions.

When a customer chooses Get support on a Buy with Prime post order detail and tracking pages, the guided workflow appears. Based on the status of their respective order, the guided workflow displays a relevant list of issues the customer can select from. Then, customers are presented suggested resolution content for the selected issue which guides the customer to use self-service tools, such as order tracking, to resolve their question. If the customer needs more assistance, the guided workflow allows them to choose Send message to send an email to you.

A customer can access the guided workflow when they choose Get support on Buy with Prime post order detail and tracking pages.

The guided workflow isn’t customizable.

The guided workflow should be available for all Buy with Prime customers. To access the guided workflow, the customer should navigate to a Buy with Prime post order detail or tracking page, and then choose Get support. If your customer still can’t see the guided workflow, contact merchant support.

If your customers are seeing errors when navigating through the guided workflow, contact merchant support.

If your customers are having trouble with the guided workflow, contact merchant support.

If you have any feedback related to guided workflow, contact merchant support.

We’ll import the following data for your products in Amazon:

• Title (The title imported is the title on the Amazon product detail page. Please note that for some categories like Books and DVDs, the title imported may differ from what is displayed on Amazon.com due to additional category-based display settings for Amazon.com.)
• Images
• Price
• Amazon SKU (SKU in Seller Central)

Note: While importing, Buy with Prime assumes that the SKU for products on your DTC site are the same as the Amazon SKU. If not, you can edit the SKU for your ecommerce site in Buy with Prime catalog at any time. To make those edits, on the side menu of merchant console, choose Product, then click the specific product, edit the SKU, and then choose Save.

You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

For information on how to update specific product listings, go to Manage your product catalog information.

Variations are subsets of a “parent” product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

To add product variations to your Buy with Prime catalog, go to Manage your product catalog information or add them manually using the following steps:

1. Open the merchant console.
2. Choose Products, then in the Add products dropdown, select Manually.
3. Enter the Product title.
4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
5. In the Options field, enter each option value followed by a comma.
6. If your variations differ in more than one way, select +Add another variation.Note: You can add up to 100 variations and 5 variation types per product.Important: Repeat steps 7-12 for each variation per product, as needed.
7. Add the Pricing information and verify that the product price matches the price on your site.
8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order.
10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you’ve completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site’s product detail page for this product to confirm that the Buy with Prime button is rendering correctly.

Choose Save.

Check your import list for the following:

• Ensure your product(s) has a mandatory title value
• Ensure your parent product has less than 100 variants
• Ensure your multiple variants have different attributes when listed under a parent product
• Ensure that both the parent product and child item have been successfully created

Buy with Prime only imports data from active and inactive product listings in Seller Central that are fulfilled by Amazon. We won’t import items that are merchant-fulfilled, have a status other than active or inactive, or listings that can’t be accessed on detail pages.

Variations are subsets of a “parent” product based on size, color, flavor, style, and other attributes. Shoppers can compare and choose products with different attributes on a single product detail page before purchasing. Each variant item (identified by a unique SKU) under a parent product must have unique variant option values, like color or size.

Klaviyo is a marketing automation platform that provides data-driven marketing tools, like email, SMS, and forms, for ecommerce businesses. Go to Klaviyo.com to learn more.

The Klaviyo for Buy with Prime app is an integration between Buy with Prime and Klaviyo that empowers you to nurture relationships with Prime members using Klaviyo’s email marketing automation. The app syncs Buy with Prime order and customer information with Klaviyo, allowing you to send personalized communications, such as automated abandoned checkout emails. You can use Buy with Prime customer profile information in email flows, campaigns, segmentation, and reporting to scale personalized outreach that helps drive sales.

The integration provided by the Klaviyo for Buy with Prime app provide the customer data that you need within Klaviyo to create a variety of automated email campaigns for ecommerce use cases, including welcome, on-going nurture, or cross-promotional and upsell. A key capability of the Klaviyo for Buy with Prime app is sending initiated order data from Buy with Prime to Klaviyo that you can use in abandoned checkout emails to reengage shoppers. Abandoned checkout emails can help you recover sales with automated emails that encourage shoppers to return to their checkout using Buy with Prime. You can set up an abandoned checkout email campaign through a Buy with Prime template available in Klaviyo. Klaviyo sends automated email reminders to shoppers who started but didn’t complete their checkout using Buy with Prime. Once set up, you can also evaluate metrics, such as email open rates, click rates, order abandonment, and recovery rates, to understand the effectiveness of your abandoned checkout emails and improve engagement.

All Buy with Prime merchants who already use Klaviyo or who are interested in using Klaviyo can create automated abandoned checkout email campaigns for their Buy with Prime product catalog.

Email marketing automation for Buy with Prime is only supported by Klaviyo using the Klaviyo for Buy with Prime app.

If you don’t have a Klaviyo account, you can set one up when you install the app.

To use the abandoned checkout emails feature, you need:

• Active products offering Buy with Prime. All products in your catalog that have Buy with Prime activated work with abandoned checkout emails.
• Klaviyo as your email marketing service provider, whether you already have an account or you create a new one.

Go to the Klaviyo help article to learn more about how you can set up data sharing for order data to Klaviyo for abandoned checkout emails.

We protect information collected using Buy with Prime, including shopper data, in accordance with Amazon’s high security standards. We use this information to provide and improve Buy with Prime for merchants and shoppers. For more details, please read our Buy with Prime Information Handling FAQ.

As a Klaviyo customer, you need the email that you use for Klaviyo and the API key provided by Klaviyo. You can find the API key at: Account > Settings > API Keys in your Klaviyo account.

All products in your catalog that offer Buy with Prime work with abandoned checkout emails. Once the feature is set up, your shoppers automatically receive an abandoned checkout email when they start checkout using Buy with Prime but then leave your site without completing the purchase.

As a Buy with Prime and Klaviyo customer, there are no additional costs to install and use the Klaviyo for Buy with Prime app. Using Klaviyo’s email marketing capabilities requires a separate plan, so you can use your existing plan with Klaviyo or sign up for a new Klaviyo account. You can learn more about pricing for Klaviyo plans on their website.

We recommend that you install the Klaviyo for Buy with Prime app and activate the automated email flow for Abandoned Cart, even if you have the Order connector app by Alloy connector. This allows you to engage shoppers from abandoned checkouts, which the Order connector app by Alloy order can’t support. Smart sending features ensure that shoppers won’t receive duplicate abandoned checkout emails. You can use the Klaviyo for Buy with Prime app to get a holistic view of customers visiting your site, including completed orders and abandoned checkout orders. Utilizing the Klaviyo for Buy with Prime app is the only way to get abandoned checkout order data.

The Klaviyo for Buy with Prime app provides a direct sync of Buy with Prime events into Klaviyo such as “Order Placed” and “Checkout Started.” The Order connector app by Alloy connects orders placed using Buy with Prime to Shopify so they appear in Klaviyo as Shopify events. The Klaviyo for Buy with Prime app allows merchants to setup Klaviyo workflows specifically for Buy with Prime metrics. If you have the Order connector app by Alloy installed, your existing workflows won’t be impacted by installing the Klaviyo for Buy with Prime app.

Any existing cart abandonment workflows in Klaviyo to address Shopify orders aren’t impacted by the Klaviyo for Buy with Prime app. This app allows you to address abandoned checkouts for your Buy with Prime orders and you can start with the prebuilt abandoned checkout workflows for Buy with Prime in the Klaviyo flow library.

Browse abandonment workflows continue to work as before, but we recommend switching to the prebuilt browse abandonment workflow for Buy with Prime to avoid shoppers getting browse abandonment emails after they’ve placed an order through Buy with Prime. For more information, go to this article.

Yes. You can leverage the Buy with Prime Merchant Brand Guidelines to help you create both written and visual messaging about Buy with Prime. This includes guidance on how to align with the Buy with Prime brand and requirements for using the Buy with Prime badge and marketing Buy with Prime products in emails, social media posts, pitch documents, website pages, and other marketing materials.

Pixels are strings of code that are loaded when users visit and interact with website pages, such as when placing an order. Advertising pixels share interaction data with ad channels so interactions can be attributed to specific ad campaigns, helping advertisers measure and better understand ad performance and return on ad spend

Using both tools allows you to share more order data with Meta, which can help boost attribution rates for your ad campaigns. The Meta Conversion API sends orders server-to-server, while the Meta Pixel sends orders browser-to-server. You can set up both Meta Conversion API and Meta Pixel by setting up the Social Ads for Buy with Prime app. You can set up Meta Pixel only by adding your Pixel ID to the merchant console.

When sharing Buy with Prime order data with your advertising channels, conversion tracking tools send your ecommerce site URL as the order URL and the SKU as the product ID. If you use Advanced Matching for Meta or Google Enhanced Conversion API, you send Buy with Prime customers’ names, email addresses, phone numbers, and shipping addresses, so confirm that your privacy notice explains that you share customer information for advertising purposes. You can check your settings with the specific advertising channels to learn more about the type of information that you share when you set up conversion tracking.

If certain state privacy laws* apply to your business, your customers may have the right to opt out of your sale or sharing of their personal information for cross-context behavioral advertising. You can set restrictions for how customers’ personal information may be used by Meta by turning on the privacy setting to send a Limited Data Use flag for all of your Buy with Prime orders. This setting can be found by choosing Access your privacy settings when setting up your advertising IDs.

This setting only applies to your Buy with Prime orders and doesn’t affect other pixel events for your site. For Google Ads, visit the Privacy and Messaging section on the Google Ads console to learn about turning on Google’s restricted data processing. For Amazon Ads, your customers can manage their preferences on Amazon.com. We don’t provide legal advice about which laws may apply to your business, but you can consult with a legal professional to guide you.
*Includes: California Consumer Privacy Act (CCPA) and Virginia Consumer Data Protection Act (VCDPA).

If you want to track Buy with Prime orders separately in Google Ads, you can choose to create a new separate purchase conversion label for Buy with Prime conversions in the Social Ads for Buy with Prime app. Alternatively, you can create a separate purchase conversion label in the Google Ads console and enter that purchase conversion label into the Buy with Prime console. On Meta Ads, you can’t separate Buy with Prime orders from your ecommerce site orders.

Using both tools allows you to share more customer data with Google, which can help boost attribution rates for your ad campaigns. The Google Enhanced Conversion API sends orders server-to-server and shares more customer data with Google, while the Google Ads pixel sends orders browser-to-server. You can set up both solutions by setting up the Social Ads for Buy with Prime app. You can set up Google Ads pixel only by adding your Google Ads conversion ID and purchase conversion label to the merchant console.

The Multichannel Fulfillment app for Shopify lets you integrate MCF and Buy with Prime into your Shopify site to offer shoppers an experience that millions of Prime members love, while streamlining fulfillment and saving on fulfillment costs for multi-unit orders. Using one app, you can set up and manage your product catalog, orders, and returns for both ecommerce services all within your Shopify admin—no installation coding required. Shopify merchants with inventory in Amazon fulfillment centers can get started with the Multichannel Fulfillment app for Shopify right away.

MCF with Prime is a Prime delivery option for MCF SKUs. When you select MCF for a SKU, Prime is enabled by default, allowing verified Amazon Prime members to receive fast, free Prime shipping on those products. MCF with Prime is available for US-based merchants and shoppers only. During the introductory period, there is no additional cost in addition to standard MCF fulfillment fees for your first 12 months. MCF with Prime is not a separate service; it’s a Prime toggle on top of MCF. On the SKU mapping page, you still choose between MCF and No service. When MCF is selected, Prime defaults to ON.

Note: Prime is enabled by default when you select MCF. You can turn off Prime in the bulk actions menu under Manage Prime.

You can set up and install the Multichannel Fulfillment app for Shopify to take advantage of the following benefits:

• Manage your full Shopify business in one place: The app syncs Buy with Prime and MCF with your Shopify site so that you can manage your product catalog, orders, and returns all within Shopify admin.
• Activate cart building to help boost sales: The integrated cart lets shoppers add Prime eligible products and any others to your Shopify site’s existing cart and check out in one transaction.
• Streamline fulfillment with back-end efficiencies: The app improves SKU mapping and inventory management, helping reduce manual efforts and avoid duplicate fulfillment.
• Leverage both solutions with discounted pricing: Activate more SKUs with Buy with Prime and MCF to save on fulfillment costs when shoppers add Prime and MCF-fulfilled items to their cart.

For more information, go to Multichannel Fulfillment app for Shopify

No, you aren’t required to use both solutions. However, if you want to take advantage of the fulfillment cost savings on multi-unit orders, you need to have SKUs activated for MCF and Buy with Prime on your site. A tiered discount on fulfillment fees applies to multi-unit orders that include both Prime eligible products and other products from your site fulfilled by MCF. Learn more

There is no cost to use the app. However, Buy with Prime and MCF have their own associated fees. See the pricing pages for Buy with Prime and MCF. Keep in mind that if you use both solutions on your ecommerce site, you can take advantage of fulfillment cost savings on multi-unit orders. A tiered discount on fulfillment fees applies to multi-unit orders that include both Prime eligible products and other products from your site fulfilled by MCF. Learn more

MCF with Prime has no additional cost over MCF Standard fulfillment fees during the introductory 12-month period.

Yes, you can switch from using Buy with Prime checkout to using the Multichannel Fulfillment app for Shopify. To learn more, go to Migrate to the Multichannel Fulfillment app for Shopify.

To install the Multichannel Fulfillment app for Shopify, go to Install the Multichannel Fulfillment app for Shopify.

Adding Amazon Pay as a Wallet in Shopify Payments is a requirement only for Buy with Prime. Amazon Pay helps to verify a shopper’s Prime status, and offers shoppers a fast, familiar way to checkout using shipping and payment information from their Amazon account. Adding Amazon Pay as a Wallet is a part of setting up Buy with Prime when you onboard using the Multichannel Fulfillment app for Shopify. To learn more, go to Maintain Amazon payments for Multichannel Fulfillment app for Shopify.

Amazon Pay doesn’t process payments for Buy with Prime orders for merchants using the Multichannel Fulfillment app for Shopify, and Amazon Pay payment processing fees don’t apply. Payment services fees by Shopify may apply. You can check your processing fees in your Shopify admin under Settings/Payment.

Note: This step is not necessary for an MCF only integration.

Shopify Payments is a requirement to use the Multichannel Fulfillment app for Shopify. Go to Setting up Shopify Payments.

Note: This step is not necessary for an MCF only integration.

When you deactivate Amazon Pay as a Wallet you also deactivate apps supported by Amazon Pay, including Buy with Prime. Buy with Prime is also automatically deactivated. For help, contact Merchant Support.

Note: This step is not necessary for an MCF only integration.

Your orders are synced automatically when you install the Multichannel Fulfillment app for Shopify. For information about viewing orders on Shopify admin, Buy with Prime merchant console, or Seller Central, go to Manage orders - Shopify.

No, you’re not required to switch to the app. However, using the app provides a more efficient way to manage your ecommerce business across Buy with Prime and your Shopify store. The Multichannel Fulfillment app for Shopify provides you with the following benefits:

• One app, two powerful ecommerce tools: Use one app to integrate both Buy with Prime and Amazon Multichannel Fulfillment seamlessly into your existing Shopify site and manage both services directly in Shopify admin.
• Manage your full Shopify business in one place: The app syncs Buy with Prime and MCF with your Shopify site so that you can manage your product catalog, orders, and returns all within your Shopify admin.
• Activate cart building to help boost sales: The integrated cart lets shoppers add Prime eligible products and any others to your Shopify site’s existing cart and check out in one transaction.
• Streamline fulfillment with back-end efficiencies: The app improves SKU mapping and inventory management, helping reduce manual efforts and avoid duplicate fulfillment.

Yes, the app is built to integrate with Shopify, including Shopify Payments to process payments for Buy with Prime orders. However, you still need to use your Amazon Pay account, so that Amazon can verify a shopper’s Prime member status and shoppers can use the shipping and payment information stored in their Amazon account.

Note: Processing payments through Shopify isn’t necessary for an MCF only integration.

Yes, MCF is a stand-alone fulfillment service that empowers ecommerce merchants to use Amazon fulfillment services for multiple channels, such as brand websites, ecommerce marketplaces, and social media stores. MCF also offers different delivery speeds, allowing merchants to choose the one that’s right for their business. Buy with Prime empowers merchants to grow their ecommerce businesses by offering Prime shopping benefits on their online stores, including fast, free delivery, a seamless checkout, and easy returns. You can add Buy with Prime to eligible products on your Shopify store using the Multichannel Fulfillment app for Shopify. You can use MCF to fulfill all other orders on your Shopify store, as well as orders from other ecommerce channels.

To deactivate the app, go to Post setup options and account management. For help with the app, you can contact Merchant Support.

The Multichannel Fulfillment app for Shopify allows you to activate cart building to help boost sales. The integrated cart lets shoppers add Prime eligible products to your Shopify site’s existing cart and check out in one transaction.

The Multichannel Fulfillment app for Shopify doesn’t support Subscribe & Save. The Buy with Prime button should only appear on One-Time-Purchase options on your product details page. However, if the Buy with Prime button mistakenly appears on a Subscribe and Save option, go to Troubleshoot Subscribe and Save to fix it.

In the Multichannel Fulfillment app for Shopify, go to either the Managing Buy with Prime or Managing Multichannel Fulfillment home page. Below the menu page, click Disconnect to unlink your Amazon account. You’re then redirected to the Grow your site with services from Amazon page. If you need to re-link your Amazon account, click Connect account, and then sign in with your Amazon account credentials.

Prime with Shop Pay allows Prime members to use Buy with Prime directly on participating merchant sites while checking out with Shop Pay. To obtain Prime shipping benefits with Shop Pay, customers complete a one-time setup to link their Amazon and Shop accounts, either through the Shop App or on Amazon.com. After this step is complete, shoppers with an active Prime membership receive Prime shipping benefits when they use Shop Pay to checkout from participating Buy with Prime merchant sites.

Prime with Shop Pay is available to merchants who use the Multichannel Fulfillment app for Shopify, offer Shop Pay as an accelerated checkout option, and have split shipping activated in their Shopify Settings.

No further action is required if you already use the Multichannel Fulfillment app for Shopify, offer Shop Pay as an accelerated checkout option, and have split shipping activated on Shopify. When a Prime member with linked Amazon and Shop accounts checks out using Shop Pay from your website, Prime automatically appears as a shipping method on eligible products.

No. You can’t opt out of Prime with Shop Pay if you use the Multichannel Fulfillment app for Shopify, offer Shop Pay as an accelerated checkout option, and have split shipping activated in your Shopify admin. Please contact Merchant Support if you have additional questions.

Yes, shoppers can purchase both Prime and other products in a single transaction using Shop Pay.

1. Sign into your Seller Central account.
2. On the side menu, choose Orders , Order Report, and then All Orders.
3. For the Type of report, choose Order Date.
4. Select the Event Date range.
5. Click Request to generate the report, and then open the CSV.
6. To locate your MCF orders, search for the Shopify Order #<order number> in the merchant-order-id column.

Yes. You can use features like Reviews from Amazon for Shopify and various third-party apps that the Multichannel Fulfillment app for Shopify supports. Note: Some third-party apps require configuration changes to work with the Multichannel Fulfillment app for Shopify and there are others that offer limited functionality. For more information, go to Reviews from Amazon for Shopify and Third-party apps.

In Shopify admin, check inventory for all products or a single product. The Multichannel Fulfillment app for Shopify syncs only Amazon inventory that is available for immediate fulfillment as Available inventory at the Amazon fulfillment location. Shopify does not display inventory in FC Transfer as Available until Amazon receives it at the destination fulfillment center. For instructions, go to Check product inventory for Shopify.

A “no listing” error means that your listing cannot be viewed on Amazon. The listing must be fixed to make your product available for purchase. For more information, go to Fix a “no listing” error.

You can send your inventory to Amazon by creating a shipping plan, packing your products, and sending them to the fulfillment centers that Amazon designates, using the carrier of your choice. Inventory that is sent to a fulfillment center is usually scanned and made available for sale within three business days of delivery. For more information, see Ship products to Amazon.

For more information about inventory management, go to Manage FBA inventory.
For more information about sending inventory to Amazon, go to Create shipments with Send to Amazon.

Buy with Prime analytics provides an overview of your Buy with Prime business performance. Depending on the reporting date range, the charts show historical hourly, daily, or monthly values of your metrics. Buy with Prime analytics also includes reports that organize your customer data and product-level metrics so you can analyze your business from different perspectives. For more information, go to Analytics. You can also view customers within your Shopify admin to see their purchase history.

The Multichannel Fulfillment app for Shopify activates cart building to help boost sales. The integrated cart lets shoppers add Prime eligible products and any others to their cart on your Shopify site and check out in one transaction. Buy with Prime and MCF have their own associated fees. See the pricing pages for Buy with Prime and MCF. Keep in mind that if you use both solutions on your ecommerce site, you can take advantage of fulfillment cost savings on multi-unit orders. A tiered discount on fulfillment fees applies to multi-unit orders that include both Prime eligible products and other products from your site fulfilled by MCF. Learn more

The options that show up at checkout are those that you have configured in your Shopify shipping and delivery settings page. Create a shipping profile for MCF in the Shopify shipping settings and then set the rates you want your customers to see. If these rates are mapped in the Multichannel Fulfillment app for Shopify, MCF fulfills the orders with the corresponding Amazon ship speeds.

Yes, the Multichannel Fulfillment app for Shopify supports unbranded packaging. Amazon Multichannel Fulfillment (MCF) uses a variety of carriers, including Amazon Logistics (AMZL). MCF chooses the optimal carrier. You can choose to block US orders from being shipped by AMZL for an additional surcharge. For more information, go to Using MCF without Amazon Logistics.

The Multichannel Fulfillment app for Shopify doesn’t calculate shipping rates. You can configure shipping rates on the app and can also copy existing shipping rates from your other shipping origins. To learn more, go to Configure shipping options.

The fulfillment fees report is only available in Seller Central for all MCF orders. A report can be extracted by signing in to Seller Central. Click Reports, then select Payments, and then select All statements. Enter a date range for your report and download the file. Next, open the file by using Excel. Column O shows the FBA/MCF fees charged for the order.

Yes, the Multichannel Fulfillment app for Shopify can support partial fulfillment of orders based on the product’s assigned inventory location. MCF can ship any products that are assigned to the Amazon Fulfillment location within the order.

No, the Multichannel Fulfillment app for Shopify displays and fulfills orders with only inventory that’s currently available in Amazon Fulfillment centers. Inbound inventory isn’t taken into consideration.

There are no additional costs for using MCF fast badges on Shopify or any ecommerce platform that supports MCF.

You can disconnect your account from the Add, edit, or remove countries page in the app. After you disconnect, you can re-connect from the Add, edit, or remove countries page.

You can manage Prime for each SKU from the product catalog page in the app. Each SKU with MCF selected as the fulfillment service has a Prime On/Off toggle in the SKU table. To turn off Prime for multiple SKUs at once, select the SKUs that you want to modify, and then use the Manage Prime bulk action from the actions menu to turn off Prime. You can also use the CSV update option to toggle Prime on and off for specific SKUs.

No. MCF with Prime is a feature of MCF and doesn’t require a Buy with Prime account or access to the Buy with Prime console. It is available directly within the Multichannel Fulfillment app for Shopify as a Prime toggle on top of MCF.

The Order connector app for four major ecommerce providers is available through the Marketplace tab in the merchant console.

Buy with Prime merchants and their registered business account users can see the marketplace and its apps, including the Order connector app, in the merchant console.

The Order connector app by Alloy is available for merchants with ecommerce sites hosted by Shopify, BigCommerce, and WooCommerce.

To set up the Order connector app by Alloy, follow the steps in Add an Alloy app to your ecommerce site.
You only have to complete this setup one time for the order data to start flowing automatically to your site.

The Order connector app syncs data based on your ecommerce site provider (ESP).
The Alloy Order connector app syncs the following order and customer information:
● Order status:
● For Shopify, the app syncs orders with the following status: fulfilled, canceled, returned, and refunded
● For other ESPs, such as BigCommerce or WooCommerce, the app only syncs orders with fulfilled status
● Order date
● Product name
● Payment status (paid or not paid)
● Customer name
● Email
● Shipping address
Note: The Alloy app tags Orders with the Buy with Prime order number on the order list and the order detail page.

The Order connector app doesn’t sync the following data with your ESP:
● Payment details which reside in Amazon Pay
● Ship date
● Card number
If your ESP is BigCommerce or WooCommerce, the alloy connector app doesn’t sync the following order status with your ESP:
● Unfulfilled
● Canceled
● Returned
● Refunded

The Alloy app creates new orders in your ecommerce site for Buy with Prime and populates those orders with the following data:

• Order status
• Order total
• Order date
• Product name
• Payment status
• Customer name
• Email
• Shipping address

Synced Buy with Prime orders appear as new orders on your site. If your site uses any 3P apps, ensure that those apps handle synced Buy with Prime orders correctly. For example, if you use a reviews app that sends requests for product reviews following a purchase, or an email app that drops new customers into a welcome campaign, you might need to reconfigure settings in these apps to ensure that Buy with Prime orders are captured.

The Order connector app by Alloy is free to use for Buy with Prime merchants.

We’re curating a robust number of third-party solutions to help you run your Buy with Prime business. To start, we’re launching the Order connector app by Alloy, which integrates your Buy with Prime order and customer data with your ecommerce provider. In addition to the Alloy connector app for five ecommerce providers, marketplace also has a collection of agency partners that offer ecommerce expertise and solutions to support your business.

To minimize this risk, do the following:

• Communicate with the person who manages your fulfillment processes to ensure that they’re aware that Buy with Prime orders flow into your ESP when you turn on the Order Connector app.
• Ensure that your settings, communication and agreements with your 3PL tools filter Buy with Prime orders as needed.
  Note: If you encounter issues with filtering Buy with Prime orders contact merchant support.

Occasionally, sync errors appear on Buy with Prime orders that go through the Order connector app by Alloy. These orders appear in the merchant console, under Orders. For instructions on how to find and manually export these orders, go to How to Find Orders from Buy with Prime and Manually Input them to DTCs. To resolve these errors, go to Common Errors & Resolutions. To troubleshoot what’s causing the errors, go to Troubleshooting Sync Failure for Merchant.

To track and manage your orders, go to the merchant console orders page. To learn more, go to Shipment tracking.

You can decide if you will accept cancellations for orders from your site, and we recommend publishing your cancellation policy on your site. Customers will need to contact you directly for any cancellation requests for Buy with Prime orders. You can verify in your Seller Central account if fulfillment of the order can still be canceled. A refund and refund notification email will automatically be issued to the customer for orders that you cancel through Seller Central.

You receive an email notification for every new Buy with Prime order received through your ecommerce site.

You can’t customize the customer-facing order details page. If you’ve uploaded a logo to the merchant console, then the logo will appear on all shopper email notifications.

Item status values:

• Order placed
• Unfulfilled
• Preparing to ship
• Unable to fulfill
• Shipped
• In transit
• Out for delivery
• Delivered
• Unable to deliver
• Return started
• Returning
• Returned
• Return failed

Payment status values:

• Payment processing
• Paid
• Refund processing
• Refunded
• Refund failed

For Buy with Prime, the order process is mostly managed automatically from the time customers place orders through fulfillment and returns, if requested. However, if an automated refund fails during a return, you’ll need to manually issue a refund for that order. To find if any of these failed refund orders exist, filter your orders on refund failed under the category payment status. You can issue a refund via the Action icon.

If you select two or more values within a filter category, they’re processed as “or” logic in identifying search results. If you select values in multiple filter categories, they’re processed as “and” logic in identifying search results. If no value is selected in a filter category, items with any value in that filter category will appear in the search results.

If fulfillment of the order was canceled by Amazon due to inability to fulfill, you’ll receive an email notification about the status. On the orders page, the status will be ‘Unable to fulfill’ and the payment status will be ‘Refunded.’ If you canceled fulfillment of an order through Seller Central, the item status will be ‘Unfulfilled,’ and the payment status will be ‘Refunded’ on the orders page.

Order archiving isn’t supported.

1. Open the merchant console.
2. Choose Orders, then the download button.
3. Select the date range for the export, then choose Request File.

After the order information is ready, you will receive an email with a link for the download. Note: The CSV file is only accessible from the emailed link for five days.

Yes. Seller Central now displays Buy with Prime Order IDs for all Buy with Prime orders on the Manage Order page. Additionally, you can download the Orders report and map the Amazon Order ID with the Buy with Prime Order ID in an Excel file. You can easily assist your customers with their order and fulfillment inquiries, such as requests to check their order status or to cancel an order.

Yes. They can see a Buy with Prime Orders tab (next to the Your Orders tab) in their Amazon account. In the Buy with Prime order history page, customers can track and cancel orders, initiate returns, and contact customer support.

Customers will see their Buy with Prime order status on the Buy with Prime Orders tab soon after they place the order.

Yes, you can opt out of this feature. If you opt out, your customers will not be able to track or manage their Buy with Prime orders from their Amazon accounts. Instead, they may only see basic details related to those orders such as the order date, order number and your store name in the Buy with Prime Orders tab in their Amazon account. They can still manage their Buy with Prime orders through their order confirmation email. You can always opt back in by contacting Buy with Prime merchant support.

Using Buy with Prime, merchants pay for what they use. The cost per unit for Buy with Prime orders depends on multiple factors, including product dimensions and weight, average order value and the number of units per Buy with Prime order. The cost includes fulfillment fee, storage fee, payment processing fee, and service fees. All fees, except for those incurred for storage, are charged only after merchants make a sale.

You can see fulfillment fee, storage fee, payment processing fee, and Prime service fee details in your Seller Central or Amazon Supply Chain account. To see payment processing fees in Seller Central, navigate to the Payments dashboard in your Amazon Pay Seller Central account. If you’re registered for both Amazon Pay and Fulfillment by Amazon with the same username and password, you can toggle between views.

The Prime service fee is 3% of the Buy with Prime order’s value (excluding tax) with a $0.30 minimum per order.

The fulfillment fee varies depending on product dimensions, weight, and units per Buy with Prime order. The fulfillment fee also depends on the mix of products in a multi-unit order and which Buy with Prime integration you’re using. Learn more

Monthly storage fees are charged for the space your (properly packaged and ready to ship) inventory occupies in Amazon fulfillment centers. Fees vary based on product size and time of year. You’re charged storage fees between the 7th and 15th of the month following the month that you incur the fee. For more information, go to Monthly inventory storage fees.

Yes, storage fees increase in the months of October to January, which is the same peak fee time frame that Fulfillment by Amazon uses.

Payment processing fees are transaction based. The transaction fee comprises a domestic processing fee and an authorization fee, plus tax where applicable. These fees are only charged when a purchase is successfully authorized and processed. Note: Amazon Pay’s payment processing fees don’t apply for merchants using either the Multichannel Fulfillment app for Shopify. Shopify may charge its own applicable payment service fees. Learn more

The Prime service fee allows you to offer program benefits on your ecommerce site and provides you with resources to help your brand stand out. Take advantage of program benefits like Reviews from Amazon, the Buy with Prime badge in your marketing, and the 24/7 customer support of Buy with Prime Assist. The Prime service fee is 3% of each Buy with Prime order value, with a minimum of $0.30 per order.

Amazon collects and remits sales tax on Prime service fees in states where it’s required by law.

No, you must set up Buy with Prime through the merchant console and agree to the associated policies to provide Prime shopping benefits on your site.

No. Amazon.com referral fees are not charged for any products sold through Buy with Prime. The fees charged for Buy with Prime are the Prime service fee, the fulfillment fee, storage fee, and the payment processing fee. The payment processing fee doesn’t apply for merchants using either the Multichannel Fulfillment app for Shopify. Shopify charges its own applicable payment processing fees. Learn more

An aged inventory surcharge applies to units that have been stored in a fulfillment center for over 180 days. For more information, go to Aged inventory surcharge.

Disposal fees are charged per item when you request Amazon to dispose of any inventory items stored at an Amazon fulfillment center. You can also remove inventory from a fulfillment center by submitting a removal order. Removal fees are charged per item removed. Typically, removal orders are fulfilled in 14 business days; however, removal order processing may take 30 business days or more during the holiday season and peak removal periods.

Shipping weight is used to calculate the fulfillment fees. The shipping weight is calculated based on the item’s unit weight or dimensional weight. For large standard, large bulky, and extra-large (excluding 150+ lbs), Amazon uses dimensional weight when it’s greater than the unit weight to calculate fees. Fees for small standard, and extra-large 150+ lbs are calculated using only unit weight. The dimensional weight is equal to the unit volume (length x width x height) divided by 139. The dimensional weight for large bulky and extra-large items assumes a minimum width and height of 2 inches. The total shipping weight for each unit if less than 1 pound is rounded up to nearest whole ounce. If it weighs more than 1 pound, it’s rounded up to the nearest whole pound.

To dispute a Buy with Prime fee, you can contact merchant support.

A low-inventory-level fee might apply to Fulfillment by Amazon (FBA) outbound units with insufficient inventory levels. This fee doesn’t apply to Buy with Prime outbound units. For more information, see FBA low-Inventory-level fees.

The applicable fees to inbound or remove inventory to and from Amazon Fulfillment Centers for Buy with Prime are the same as Fulfillment by Amazon (FBA).

For more information on inbound shipment options, see FBA inbound placement service fees.

For more information on removing inventory from a fulfillment center, see FBA removal order fees.

There is no cost to use the app. However, Buy with Prime and MCF have their own associated fees. See the pricing pages for Buy with Prime and MCF. Keep in mind that if you use both solutions on your ecommerce site, you can take advantage of fulfillment cost savings on multi-unit orders. A tiered discount on fulfillment fees applies to multi-unit orders that include both Prime eligible products and other products from your site fulfilled by MCF. Learn more

Fulfillment fees for Buy with Prime will increase on average by $0.24 per unit. Fulfillment fees will remain unchanged for orders containing 3 or more units in small and large standard-size categories. The Prime service fee minimum will be reduced from $1.00 to $0.30 per order. See the rate card for more information.

Elevated fuel and logistics costs have increased operating costs across the industry. We have absorbed these increases so far. However, similar to other major carriers, when costs remain elevated, we implement temporary surcharges on fulfillment fees to recover a portion of the increased costs.

Starting May 2, 2026, this surcharge will take effect for Buy with Prime in the US.

To submit your shopper’s privacy request, go to the Shopify admin console and follow the Shopify guidelines. The Buy with Prime team receives and processes these requests automatically.

Note: Privacy requests submitted via Shopify are only processed for your Buy with Prime business account related to your Shopify site. If you have other business accounts with Buy with Prime, then please submit the shopper’s privacy request through our merchant support and indicate the business account that the request is for.

To submit a privacy request for yourself or a staff member, go to merchant support to file a ticket.

Note: Submit a separate privacy request for each of your business accounts.
For more information, go to FAQ library.

Your customers’ return experience is automated from the time they submit a return request until they get their refund. From the online returns center, customers can request free returns and print out shipping labels for carrier drop off and return merchandise authorizations (RMAs), along with instructions.

A refund might not be issued if a customer doesn’t drop off the product within the free return window. The customer will see an updated status in their order details page indicating when the return window closed.

You might need to manually issue a refund for Buy with Prime returns if:

1. Amazon Pay isn’t able to process an automated refund. When a refund isn’t processed, you receive an email notification.
2. The customer does not drop off the item within the free return window.

Buy with Prime doesn’t support issuing concessions or goodwill refunds.

You decide how quickly to issue refunds. For the best customer experience, Buy with Prime recommends processing refunds within two business days.

Eligibility for instant refund is based on multiple factors related to the order.

No, Buy with Prime doesn’t support partial refunds.

Yes, Buy with Prime reserves the right to deny refunds if the returned item differs from the expected item in any way, including but not limited to differences in condition, model, or completeness.

Your customers’ return experience is automated from the time they submit a return request until they get their refund. From the online returns center, customers can request free returns and print out shipping labels for carrier drop off and return merchandise authorizations (RMAs), along with instructions.

A refund might not be issued if a customer doesn’t drop off the product within the free return window. The customer will see an updated status in their order details page indicating when the return window closed.

You might need to manually issue a refund for Buy with Prime returns if:

1. Amazon Pay isn’t able to process an automated refund. When a refund isn’t processed, you receive an email notification.
2. The customer does not drop off the item within the free return window.

Buy with Prime doesn’t support issuing concessions or goodwill refunds.

You decide how quickly to issue refunds. For the best customer experience, Buy with Prime recommends processing refunds within two business days.

Eligibility for instant refund is based on multiple factors related to the order.

No, Buy with Prime doesn’t support partial refunds.

Yes, Buy with Prime reserves the right to deny refunds if the returned item differs from the expected item in any way, including but not limited to differences in condition, model, or completeness.

Buy with Prime is designed as a complementary offering to your existing Amazon.com business. By adding Buy with Prime to your ecommerce site, you can offer Prime shopping benefits to Prime members in more places.

Yes, you can choose to offer Buy with Prime for products that are exclusively sold on your ecommerce site. However, you must create an MCF account and ensure that you have products in Amazon fulfillment centers. You can remove a product from Amazon.com by changing the sell-by date to a future date in your Seller Central catalog.

Yes, you’re required to send your products to Amazon’s fulfillment centers and use MCF to fulfill your Buy with Prime orders. You must follow the eligibility requirements and product restrictions for Fulfillment by Amazon. How much inventory to send and when is up to you. Amazon will pick, pack, ship, and handle returns and exchanges on your behalf.

Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the same Prime delivery experience as Amazon.com. To create a Seller Central account, go to Professional Seller Central account.

MCF is a logistics provider with a range of services and solutions for organizations of all sizes that want to outsource certain aspects of their warehousing, inventory management, and fulfillment operations. To create an MCF account, go to Multichannel Fulfillment account.

No. Buy with Prime gives you the freedom to choose how and where to sell your products. You do not need to sell on Amazon.com to use Buy with Prime. Merchants that do sell on Amazon.com are not required to have price and selection parity with their Amazon.com listings.

Your entire site, including products that don’t offer Buy with Prime, must comply with the Buy with Prime Acceptable Use Policy. Products that offer Buy with Prime must comply with the Buy with Prime product policies.

MCF with Prime is a Prime delivery feature built on top of MCF. It enables you to offer Prime delivery promises on your MCF orders fulfilled by MCF. MCF with Prime doesn’t introduce any new pre-install requirements; if you already meet the requirements for MCF and Buy with Prime, you can use MCF with Prime. To activate MCF with Prime, you need at least one MCF-mapped SKU in your catalog, since Prime delivery is enabled as a setting on your existing MCF products. MCF with Prime is available for US-based merchants shipping to US addresses.

Amazon.com displays product reviews from Amazon customers to help shoppers learn more about products through authentic and trustworthy reviews. Amazon shoppers often rely on Amazon’s five-star rating scale and insight in individual reviews to help them make informed purchase decisions.

Amazon.com only collects product reviews from customers who have spent at least $50 on Amazon in the previous 12 months. Further details can be found in Amazon Community Guidelines and Customer Reviews help pages.

To calculate the overall star rating and percentage breakdown by star, Amazon.com doesn’t use a simple average. There are a few factors considered, such as how recent a review is and if the reviewer bought the item on Amazon. Additional information can be found in How Are Product Star Ratings Calculated help page.

Yes. For reviews on Amazon that have verified purchase badges, your shoppers can see these badges on your product detail pages too. For more information, go to Amazon Verified Purchase Reviews.

No, shoppers can only see the reviews from Amazon on your product detail pages. Shoppers can’t submit ratings or reviews through this feature.

Reviews from Amazon, now available on your product detail pages for Buy with Prime products, can help you tap into the volume and authenticity of reviews from Amazon to boost shopper trust and provide social proof to your brand and products. The reviews feature gives shoppers the familiar experience they trust from Amazon.com—without having to leave your site—while complementing other product review features you might already use.

Any Buy with Prime merchant, who has a US entity and registers with Amazon Brand Registry, with active Amazon product listings that collect product reviews on Amazon.com can activate the Reviews from Amazon feature on the same products that have Buy with Prime activated on their ecommerce site.

Reviews from Amazon is another way we are adding value to the Buy with Prime service, and it will be offered to Buy with Prime merchants for their eligible products without charging an additional fee.

No, you need to sign up for Buy with Prime and complete onboarding before you can add reviews from Amazon on your active Buy with Prime product detail pages.

No, the Reviews from Amazon feature isn’t available for products that don’t offer Buy with Prime.

No, the Reviews from Amazon feature only displays on a product detail page where Buy with Prime is activated and is currently eligible. If Buy with Prime is activated for a product but is currently ineligible (that is, a product is out of stock), the Reviews from Amazon feature is not shown on this product detail page.

Yes, you need to have active listings on the same products on Amazon.com to use Reviews from Amazon on active Buy with Prime products.

Yes, you need to enroll in Amazon Brand Registry to use Reviews from Amazon. Learn more about eligibility and enrollment.

Yes, if you have the technical expertise on your team to install JavaScript code. If you need technical assistance, contact your Buy with Prime sales representative.

For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

There are two pieces of JavaScript code: one for the rating component and the other for the reviews component. The ratings code renders aggregated Amazon ratings and total rating count for products. The reviews code renders the overall rating, the rating histogram, and individual reviews provided by Amazon customers.

Yes, you can decide whether you want to use only Reviews from Amazon, or use both solutions on your Buy with Prime product detail pages.

No, you can’t include the data of Reviews from Amazon in your site’s existing reviews solution. At the moment, you can’t import or export Reviews from Amazon.

You can place the Reviews from Amazon feature next to, above, or below your existing reviews feature. For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

You can display the ratings and reviews features together, or reviews feature without the ratings; however, you can’t show the ratings feature without the reviews. Showing ratings only can lead to a poor experience where shoppers can’t find detailed product information on your product detail pages, causing them to look for product reviews elsewhere instead of on your ecommerce site.

No, the Reviews from Amazon feature can only be placed on product detail pages for active Buy with Prime products.

Yes, to customize the Reviews from Amazon feature, go to the Amazon Reviews page, and then the Customize & install code page. You can: 1) choose to display both ratings and reviews, or reviews only, 2) choose between light and dark mode, 3) change the button corner radius, and 4) choose the footprint of the reviews feature.

Yes, the Media Gallery feature within Reviews from Amazon displays photo and video content from Amazon reviews and is on by default.

Reviews summary includes a short summary of customer reviews, as well as key product attributes mentioned in reviews, review sentiment towards those attributes, and direct quotes from reviews that mention that attribute.

Yes, you can choose to display Media Gallery and Reviews summary separately for each of your eligible product pages, and you can customize the look and feel of each.

No. The Media Gallery feature and Reviews summary will automatically show up on the product pages currently enabled for Reviews from Amazon.

Yes, the star rating number shows the same rating number as on Amazon.com

Yes, you can choose to display or not display the star rating number for the Rating feature. This doesn’t affect the star rating number that appears with the Reviews feature, which is always present.

No. For the star rating number to appear with the Rating feature, you must activate it in either: merchant console (in the Reviews from Amazon section, go to Customize, and then open the Features tab); or in the Reviews from Amazon app for Shopify.

No. When activated, purchasing trends information always appears under the Amazon star rating. Purchasing trends appear for products that have at least 50 units sold on Amazon in the past month.

No. Purchasing trends only includes sales from Amazon.com.

You can display the ratings and reviews features together, display the reviews feature without the ratings, or use expandable ratings to display ratings. Shoppers can interact with the Ratings component to view reviews and other details within a dialog box. You can’t show ratings without reviews or expandable ratings. Showing ratings only can lead to a poor experience where shoppers can’t find detailed product information on your product detail pages, causing them to look for product reviews elsewhere instead of on your ecommerce site.

The self-service order cancellation feature helps reduce return volumes and the inconvenience of manually canceling orders for customers who change their mind. If the order hasn’t shipped, your customers can cancel the order themselves, without having to contact you, and the cancellation is processed automatically in merchant console.

Your customer can cancel their order up until it’s shipped, which is indicated by the status on the customer’s order detail page. After the fulfillment status changes to Shipped, the customer can’t initiate a cancellation.

You’re able to cancel orders directly within the order detail page in merchant console if the order hasn’t shipped. After the fulfillment status changes to Shipped, you can’t initiate a cancellation for the order.

No, the order is not canceled immediately. When a cancellation is initiated, it is a request to cancel and we send the cancellation request to the fulfillment provider. If the fulfillment provider is able to cancel the order, then we notify you and the customer through email if the cancellation was successful or not.

Customers can expect their refund within 3-5 business days after the cancellation has been confirmed.

If your customer doesn’t see the Cancel button next to the order they want to cancel, then we may have already shipped the order. Your customer can confirm if the order has shipped by selecting Track package on the order detail page. If the order has already been shipped, you can initiate a return manually once your customer receives the order.

If a Buy with Prime shipment is delayed, your customer will receive an email notification with a link to the customer order detail page where they can see the latest package status. If a new estimated delivery date is available, this detail will also be included in the email. You can view the latest status along with detailed information on the orders page on the merchant console.

No, shipment tracking is a default service for all Buy with Prime orders.

No, the current shipment tracking service is the only service supported for Buy with Prime orders.

Your customers can track their orders through their order confirmation and shipment tracking emails and the order detail page they can access through a link in the emails.

Note: If your customer loses the order confirmation email, you can send a new one using the Contact customer option on the orders page in the merchant console.

You can track your customers’ packages on the orders page in the merchant console.

Your customers are notified by email and on their order detail page if their packages are delayed. You can see shipment status and any delays in a specific order’s detailed view within the orders page in merchant console.

If your order has shipped, the tracking information appears on the order detail page. Note: The shipping label and tracking ID aren’t created until an order has shipped. If you don’t see the tracking information appear after the order has shipped, contact merchant support.

Customers can’t change the delivery address after placing an order.

The shipment time can vary based on carrier, and sometimes packages can be delayed during transit due to unforeseen circumstances. Reasons for delayed delivery include the following, among others:

• Incorrect address
• Missing apartment, building, floor, or unit number
• Severe weather conditions
• International customs procedures

If the package isn’t delivered within seven days after the promised delivery date or estimated delivery date, contact merchant support. Note that orders that are marked as delivered by the carrier aren’t eligible for reimbursement.

If the package information isn’t updated after 3 days, contact the carrier to ensure your package is on the way. If the package is being shipped by Amazon, you can contact merchant support.

Most packages arrive on time, but can sometimes show up after the estimated delivery date. If a package is delayed:

• When a package misses the set cut-off time at the Sort Center or Delivery Station, the package is replanned to determine the new estimated delivery date. After the package is replanned, the new date is communicated to the customer through an email notification and displayed on the Buy with Prime Progress Tracker page.
• Advise your customer to check their order confirmation email or the Order detail page to track the package and see the new estimated delivery date. You can verify the shipment’s status from the Orders page in merchant console.
• Confirm that the customer provided a valid shipping address for the order by checking the Orders page in merchant console. If the shipping address is incorrect, the package’s delivery might be delayed.
• After confirming the order information, wait until the updated estimated delivery date for the package to be delivered. If the package still hasn’t been delivered, the package might be lost. Although it may still arrive, you can go ahead and refund your customer and contact merchant support for a reimbursement.

A package might be returned as undeliverable for several reasons:

• The address is incorrect or outdated. Usually, the carrier stores the package for a period of time, then returns it. Customers should confirm that the shipping address is accurate.
• The Buy with Prime ordering system doesn’t recognize the way that the customer entered the address, or the package was assigned to a carrier that can’t deliver to that address.
• The customer used a restricted address. If you send the order to a prison, correctional facility, or other similar institution, the products or the carrier responsible for delivery might be subject to specific restrictions.
• The carrier attempted delivery, but was unsuccessful. Most carriers make more than one attempt to deliver a package. If the carrier can’t successfully deliver the package, they return it.
• The recipient refused the delivery. A recipient who isn’t expecting a package might refuse a package if they believe that it’s being delivered to them by mistake.
• The package was damaged in transit. If a package is damaged while it’s on its way, the carrier might return it without attempting delivery.

Note: A Buy with Prime package that a carrier returns as undeliverable cannot be re-shipped. A refund is issued in these cases. If your customer still wants to purchase the item, they need to place a new order on your site.

Contact merchant support if the items in your customer’s order are incorrect, missing, or damaged in transit.

The delivery representative might have scanned the package as delivered while it’s still in transit, or delivered it to the wrong address. Wait 48 hours from the time the tracking status changed to “delivered” to see if the package arrives. If 48 hours have passed and the customer has not received the package, contact merchant support.

There might be a delay in processing the events from the carrier. If you have more questions on the status of a package, you can contact the carrier directly or contact merchant support to help trace the package.

If the carrier you are looking for is not on this list, contact merchant support.

In some scenarios, the package status on merchant console isn’t in sync with what your customer sees. You see can see the high-level status and your customers can see the detailed package status.

To investigate a package status:

1. Choose the Order details page.
2. Choose Track shipment.

When a package has a delivery exception such as Delivery Attempted or Delayed, the package status isn’t updated although the item was successfully delivered on the next attempt. To initiate a return, contact merchant support. To learn more about return eligibility, go to Returns.

For packages that won’t arrive by a set cut-off date, we update the Buy with Prime Progress Tracker page with Your package may be lost. Buy with Prime doesn’t use more detailed messaging (for example, to recommend that you cancel the delivery and notify/refund the customer) because we know that some of these packages are actually delivered. We don’t want to risk upsetting the customers and then delivering the package anyway. We know that some packages are delivered without a terminal scan based on feedback from Merchant Support and refund requests that have come in for shipments that never received a scan.

Yes, the business address you set up for your account is one of the inputs for tax calculation. Make sure you complete the setup process with a current and valid address. For example, make sure you enter a correct zip code. If the zip code you enter does not match the state, there will be an error at shopper order checkout. To find the business address that you have on file, go to Settings>Account details>Business details.

You can create and manage override rules for a tax category. You can add products that are subject to a tax exemption rule to the tax category, and then create an override. To add a tax category, go to Settings > Taxes > Categories. To add an override, go to Settings > Taxes > Manage locations & overrides > Overrides. Select the tax category, specify the location in which the override rule is applicable, and then enter the tax rate.

If you configure more than one custom tax rate for a product, the lowest configured tax rate will be applied at checkout. To avoid this, make sure that each product is configured to be associated with only one custom tax rate per state.

Yes, choose Auto at a location level to apply automated tax rates. If you want Buy with Prime to automatically apply the sales tax rate based on each order’s information, select Auto for a location. The automated tax rates that are calculated include state and local jurisdiction taxes.

Yes, you can manually apply rates at a location level and product level. To apply overrides at a location level, go to Settings > Taxes > Manage locations & overrides. For the location that you want to apply manual rates, make sure that Manual and enter the tax rate in the provided text box. To apply overrides at a product level, go to Settings > Taxes > Manage locations & overrides > Overrides. For the tax category with the product that you want to apply manual rates, Add Override, select the location and enter tax rate, then choose Add. Choose Save changes.

Automated tax rates from a third-party service provider are used for tax calculation. Tax rates are determined based on the applicable state and local jurisdiction (city, county, district) information.

You can create tax categories and then create override rules for these circumstances that are only applicable for the specific dates. You can’t configure override rules to be effective for specific dates.

Customers can view sales tax on the following: checkout page, thank you page, order confirmation e-mail, order details page, and invoice.

Customers are refunded the sales tax amount that was charged at checkout using the original payment method.

Tax information is included in the merchant console. Go to Orders to learn how to export your orders CSV file if you need that information for tax filing purposes.

As of August 2022, Buy with Prime has a feature to automatically apply certain tax rules for products you put in a category you set up and name as auto-clothing. To set up this category, follow these instructions:

1. Open the merchant console.
2. Choose Settings, and then Taxes.
3. After applying Taxes, choose Categories.
4. Choose Add tax category.
5. Enter the General information details with the category name as auto_clothing, then choose Select products.
6. Select your applicable general clothing and footwear products for the tax category, then choose Save.
7. Choose Add.

The following tax rules will be applied to products in the auto_clothing category:

• In Massachusetts, the tax rate will be 0% for any amount of the price $175 or less and the automated rate for any amount of the price over $175.
• In New York, the tax rate will be 0% for any product priced less than $110 and the automated rate for any product priced $110 or higher.
• In Rhode Island, the tax rate will be 0% for any amount of the price $250 or less and the automated rate for any amount of the price over $250.

Disclaimer: Information on this page doesn’t constitute tax, legal, or other professional advice. Don’t use it as such. If you have any questions, consult your professional tax advisers. Note: This content was updated on 02/15/2023. Be sure to confirm the latest rules with the tax collection authorities.

No. Tax support resources don’t constitute tax, legal, or other professional advice. And any of the resources in merchant console or the knowledge center should not be used as such. Tax support and related information is strictly a resource to help you manage Buy with Prime tax settings. All tax-related questions beyond how Buy with Prime tax settings work, should be directed to your professional tax advisor.

No, Buy with Prime is not a marketplace facilitator, and isn’t responsible for handling sales tax collection, filing, and remittance on your behalf. By selling through Buy with Prime, you’re responsible for identifying where you have obligations to collect, file, or remit taxes and performing such activities in accordance with those obligations.

If live access to automated tax rates isn’t available, sales tax for an order is calculated using a repository of average tax rates provided by the third-party service provider that is updated at least monthly. The average tax rate for each affected order is determined by the state of the shipping address.

You’re responsible for configuring taxes to be compliant with your tax obligations. It’s up to you and your business to decide whether you should set up taxes or not. To prevent not charging sales tax on orders that do need sales tax collection, remember to set up taxes before you launch the Buy with Prime widget. Note: Setting up taxes and activating your Buy with Prime orders to charge sales tax isn’t a mandatory step for merchants prior to launching Buy with Prime.

Climate Pledge Friendly helps customers discover and shop for products with sustainability features backed by third-party certification standards. Climate Pledge Friendly collaborates with a wide range of third-party certifications, including governmental agencies, non-profits, and international standards setters to help us distinguish products with sustainability features. Products that qualify for the program receive a green leaf icon and a sustainability features label on Amazon.com. When you enable Sustainability features on Buy with Prime, the same green leaf icon and label appears on your eligible product‘s detail pages on your site. Shoppers can click the label to display additional information.

Any Buy with Prime merchant, who has a US entity, registers with Amazon Brand Registry, has active Amazon product listings, and has at least one product recognized by a Climate Pledge Friendly approved third-party certification.

Sustainability features is free for Buy with Prime merchants for their eligible products

Climate Pledge Friendly collaborates with trusted third-party certifications, including governmental agencies, non-profits, and international standards setters. The program leverages certifications that are reputable, transparent, and have a focus on creating a positive sustainability impact. Learn more.

Products with an Amazon-Developed certification such as Compact by Design, Plant Based Fiber Blended, or Pre-owned Certified Fashion aren’t eligible for Sustainability features. To qualify, your product must have at least one approved third-party certification and be enrolled in Climate Pledge Friendly.

No. The green leaf icon and sustainability claim language are fixed elements of the Sustainability features framework. You can customize secondary visual elements including color mode, badge size, and font family.

After the code is installed on your site, you only need to re-install it if you change your customization settings, such as color mode, badge size, or font family.

Yes, you can activate or deactivate Sustainability features for each product in the Manage page without any code changes.

Within 24 hours, Sustainability features are automatically removed from the product detail page. The product appears in the Not eligible tab with the reason.