Add a small button to your site, tap into a huge pool of new shoppers

Buy with Prime works with most ecommerce service providers (ESPs). If your website runs on Shopify, you can use the Buy with Prime app for Shopify. If your website runs on Salesforce Commerce Cloud, you can use the Buy with Prime for Salesforce Commerce Cloud integration. If your website runs on another ESP, you can use the Buy with Prime widget.

Buy with Prime orders are fulfilled using Amazon Multi-Channel Fulfillment (MCF). With MCF, you ship your inventory to Amazon fulfillment centers where it is stored. Then, whenever a Buy with Prime order is placed, Amazon picks, packs, and ships your products to your customer’s doorsteps, providing real-time tracking and Prime delivery speeds. By using MCF with Fulfillment by Amazon (FBA), you can use the same pool of inventory to fulfill your orders from Buy with Prime (with MCF), Amazon.com (with FBA), and other sales channels (with MCF).

If you already have inventory in Amazon fulfillment centers, you simply need to authorize Amazon to use that inventory to fulfill Buy with Prime orders and give Prime members the same fast, free delivery experience that they have for their Amazon.com orders. You also need to link your Amazon Pay account to give millions of Prime members a seamless checkout experience by using the shipping and payment information stored in their Amazon account. Merchants not yet using Amazon Pay on their ecommerce site will be directed to register for Amazon Pay when they set up Buy with Prime.

Amazon Pay offers millions of shoppers a fast, familiar way to check out from your site using the shipping and payment information from their Amazon account. Amazon Pay also helps verify a shopper’s Prime status so that they can check out using Buy with Prime.

Buy with Prime’s cost per unit depends on multiple factors, including product dimensions and weight, average selling price, and number of units per Buy with Prime order. The cost includes fulfillment, storage, payment processing, and service fees that are calculated per unit. The cost of returns is included in the fulfillment fee. Merchants pay only for what they use, and all fees, except for those incurred for storage, are charged only after merchants make a sale. Learn more about pricing and try the ROI calculator.

Yes, you do not need to sell on Amazon.com to use Buy with Prime. But you will need to meet the other requirements listed to get started. Learn more.

No, Buy with Prime does not replace your existing checkout; it offers an additional way for Prime members to quickly check out on your site. When shoppers click on the Buy with Prime button, they are directed to the Buy with Prime hosted checkout. After the Buy with Prime purchase is complete, shoppers are redirected back to your site.

Yes. With Buy with Prime, you will receive shopper order information, including email addresses for customer orders, which you can use to provide customer service, nurture direct relationships with shoppers, and increase customer lifetime value. Learn more.