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Pricing

Power your growth with Prime

Add Buy with Prime to your ecommerce website. Attract, convert, and delight more shoppers by offering them the best of Amazon: the trust of Prime, a checkout experience millions love, fast, free delivery, and easy returns.

Want to evaluate the costs and benefits of Buy with Prime? Try the ROI Calculator.

Discover how Buy with Prime can transform your business
Amazon Buy with Prime logo. A stylized 'A' icon with the text 'Buy with Prime' underneath
Drive top-line growth
Boost sales by offering a Prime checkout, delivery, and returns experience on your website. Merchants experienced a 16% increase in revenue per shopper, on average, when offering Buy with Prime.1

1This data point is based on A/B testing results collected between July 2023 and June 2024 from 167 merchants, and measures the average increase in revenue generated when Buy with Prime was a purchase option versus when it was not, during the same time period.

Amazon box on a conveyor belt in a fulfillment center.
Improve operational efficiency and excellence
Let Amazon handle your order fulfillment, returns, and customer support – so you can focus on other areas of your business. Fulfill your shopper orders as fast as 1-2 days, with >97% on-time delivery rate and deliveries made 7 days a week.2

2Based on all MCF orders placed and delivered in 2023 in the contiguous United States.

Back of an Amazon delivery truck.
Increase customer lifetime value
Build lasting relationships with shoppers by providing on-time delivery, easy order tracking and returns, and 24/7 customer service. 72% of US shoppers show greater loyalty to retailers that provide free returns.3

3Source: Emarsys, 2024

Unlock an array of benefits with our transparent pricing

Get all of these benefits included in our competitive, pay-as-you-go pricing – with no hidden fees or long-term contracts.

Pricing for Buy with Prime orders consists of three fees:

Amazon delivery person holding a package.
3% of order value, $1.00 per order minimum
Included:
Amazon fulfillment center with boxes on conveyor belts.
Starting at $5.33 per unit fulfilled and $0.78 per cubic foot stored per month
Included:
  • 1-2 day shipping at rates comparable to 3-5 day standard ground rates
  • Picking, packing, and shipping of orders
  • Easy returns

Updates to Buy with Prime fulfillment fees and size tiers go into effect on January 15, 2025. Learn more.

Person working in fulfillment center moving packages.
Fees vary depending on which payment processing provider you use
View our rate card for more information
Buy with Prime ROI calculator
See the value that Buy with Prime brings to your business

This Buy with Prime ROI calculator should be used for reference only and should not be the sole basis for making any business decision. Amazon does not warrant the accuracy of the information or calculations in this calculator. Note: From October 15, 2024 to January 14, 2025, a Holiday Peak Fulfillment Fee will be applied to all Buy with Prime orders in the US.
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More reasons why merchants choose 
Buy with Prime
0/5
Customer satisfaction rating
Average customer satisfaction rating for Buy with Prime.4
4Source: Buy with Prime August 2023 Customer Satisfaction Survey
0%
Merchants
state that Buy with Prime increases shopper trust in their brand5
5Source: Buy with Prime August 2023 Customer Satisfaction Survey
0%
US shoppers
who abandon their carts at checkout if the delivery is too slow6
6Source: Baymard Institute 2024
“This year, we’re projected to reach $5 million in revenue without Buy with Prime. Adding in sales through Buy with Prime to the total, we’re looking at more than $6 million in revenue”
David Parrish, SnS Grills

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Offer a delivery and checkout experience millions of shoppers love
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