The Prime service fee allows you to offer program benefits on your ecommerce site and provides you with resources to help your brand stand out. Take advantage of program benefits like Reviews from Amazon, the Buy with Prime badge in your marketing, and the 24/7 customer support of Buy with Prime Assist. The Prime service fee is 3% of each Buy with Prime order value, with a minimum of $1.50 per order.
Now Available: Buy with Prime app for Shopify
Buy with Prime pricing components
Prime service fee
Offer the trust of Prime to millions of Prime members, increase purchase confidence with Reviews fom Amazon, and offer the 24/7 customer service of Buy with Prime Assist.
3% of order value, $1.50 per order minimum
Fulfillment fee
Provide 1-2 day shipping at comparable rates to 3-5 day standard ground rates. Offer >97% on-time delivery rate, 7 days a week2 using Amazon fulfillment centers.
Starting at $5.38 per unit fulfilled and $0.87 per cubic foot stored per month
Payment processing fee
Offer a fast, familiar way to check out from your site using the shipping and payment information stored in Prime shoppers' Amazon accounts.
2.4% of order value and $0.30 per transaction applies until 04/30/20244
1This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.
2Multi-Channel Fulfillment internal data.
3The payment processing fee doesn’t apply for merchants using the Buy with Prime app for Shopify. Shopify charges its own applicable payment processing fees. Learn more
42.9% and $0.30 will apply per transaction after promotional period.
More benefits beyond checkout and delivery
Boost shopper interest
The Buy with Prime badge helps you signal the trust of Prime across your site, social media, search, and email marketing channels. Buy with Prime has been shown to increase shopper conversion by an average of 25%.1
Increase purchase confidence
Display Reviews from Amazon next to Buy with Prime products on your site. When Buys with Prime merchants add Reviews from Amazon to their site, they have experienced a +38%5 increase in shopper conversion, on average.
Offer post-purchase support
Shoppers experience easy returns, and you can free up time and save on costs by offering the 24/7 live chat support of Buy with Prime Assist.
5Data is from a sample of 8 Buy with Prime merchants with average monthly site traffic between 10k and 1M and compares the number of shoppers who placed an order when Reviews from Amazon was present on a product page versus when it was not, during the same period.
Let’s look at examples
Small
Product price
Weight
Product size
Items per order
Breakdown
Prime service
Fulfillment
Amazon Pay
$40
5 oz
11" x 8" x 0.7"
1
$1.50/order
$5.38/unit sold6
$1.26/order
Total
$8.14
per order + $0.31 per storage per month7
Medium
Product price
Weight
Product size
Items per order
Breakdown
Prime service
Fulfillment
Amazon Pay
$60
2 lbs
6" x 5" x 5"
1
$1.80/order
$9.56/unit sold6
$1.74/order
Total
$13.10
per order + $0.75 per storage per month7
Large
Product price
Weight
Product size
Items per order
Breakdown
Prime service
Fulfillment
Amazon Pay
$75
8 lbs
18" x 8" x 6"
1
$2.25/order
$13.16/unit sold6
$2.10/order
Total
$17.51
per order + $4.35 per storage per month7
6Fulfillment estimates reflect rates for January 15, 2023 through October 14, 2023. From October 15, 2023, to January 14, 2024, the Holiday peak fulfillment rates will apply. Learn more
7Storage estimates reflect rates for the January through September timeframe. Storage is per cubic feet per month, starting at $0.83cuft. (October through December rates start at $2.4cuft.). We have assumed 10 units stored on average per day.