Reviews from Amazon for Buy with Prime

Amazon.com displays product reviews from Amazon customers to help shoppers learn more about products through authentic and trustworthy reviews. Amazon shoppers often rely on Amazon’s five-star rating scale and insight in individual reviews to help them make informed purchase decisions.

Amazon.com only collects product reviews from customers who have spent at least $50 on Amazon in the previous 12 months. Further details can be found in Amazon Community Guidelines and Customer Reviews help pages.

To calculate the overall star rating and percentage breakdown by star, Amazon.com doesn’t use a simple average. There are a few factors considered, such as how recent a review is and if the reviewer bought the item on Amazon. Additional information can be found in How Are Product Star Ratings Calculated help page.

Yes. For reviews on Amazon that have verified purchase badges, your shoppers can see these badges on your product detail pages too. For more information, go to Amazon Verified Purchase Reviews.

No, shoppers can only see the reviews from Amazon on your product detail pages. Shoppers can’t submit ratings or reviews through this feature.

Reviews from Amazon, now available on your product detail pages for Buy with Prime products, can help you tap into the volume and authenticity of reviews from Amazon to boost shopper trust and provide social proof to your brand and products. The reviews feature gives shoppers the familiar experience they trust from Amazon.com—without having to leave your site—while complementing other product review features you might already use.

When merchants add Reviews from Amazon to their site, they have experienced a +38% increase in shopper conversion, on average. This data is from a sample of 8 Buy with Prime merchants with average monthly site traffic between 10k and 1M and compares the number of shoppers who placed an order when Reviews from Amazon was present on a product page versus when it was not, during the same time period.

Any Buy with Prime merchant, who has a US entity and registers with Amazon Brand Registry, with active Amazon product listings that collect product reviews on Amazon.com can activate the Reviews from Amazon feature on the same products that have Buy with Prime activated on their ecommerce site.

Reviews from Amazon is another way we are adding value to the Buy with Prime service, and it will be offered to Buy with Prime merchants for their eligible products without charging an additional fee.

No, you need to sign up for Buy with Prime and complete onboarding before you can add reviews from Amazon on your active Buy with Prime product detail pages.

No, the Reviews from Amazon feature isn’t available for products that don’t offer Buy with Prime.

No, the Reviews from Amazon feature only displays on a product detail page where Buy with Prime is activated and is currently eligible. If Buy with Prime is activated for a product but is currently ineligible (that is, a product is out of stock), the Reviews from Amazon feature is not shown on this product detail page.

Yes, you need to have active listings on the same products on Amazon.com to use Reviews from Amazon on active Buy with Prime products.

Yes, you need to enroll in Amazon Brand Registry to use Reviews from Amazon. Learn more about eligibility and enrollment.

Yes, if you have the technical expertise on your team to install JavaScript code. If you need technical assistance, contact your Buy with Prime sales representative.

For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

There are two pieces of JavaScript code: one for the rating component and the other for the reviews component. The ratings code renders aggregated Amazon ratings and total rating count for products. The reviews code renders the overall rating, the rating histogram, and individual reviews provided by Amazon customers.

Yes, you can decide whether you want to use only Reviews from Amazon, or use both solutions on your Buy with Prime product detail pages.

No, you can’t include the data of Reviews from Amazon in your site’s existing reviews solution.

You can place the Reviews from Amazon feature next to, above, or below your existing reviews feature. For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

You can display the ratings and reviews features together, or reviews feature without the ratings; however, you can’t show the ratings feature without the reviews. Showing ratings only can lead to a poor experience where shoppers can’t find detailed product information on your product detail pages, causing them to look for product reviews elsewhere instead of on your ecommerce site.

No, the Reviews from Amazon feature can only be placed on product detail pages for active Buy with Prime products.

Yes, to customize the Reviews from Amazon feature, go to the Amazon Reviews page, and then the Customize & install code page. You can: 1) choose to display both ratings and reviews, or reviews only, 2) choose between light and dark mode, 3) change the button corner radius, and 4) choose the footprint of the reviews feature.