For Business

Bundles

Offer Buy with Prime bundles on your site

Bundles enables you to offer Prime shopping benefits and deals on bundles on your site. A bundle, sometimes called a “virtual bundle,” is a group of the same or different products that are sold as a set but shipped as individual items. Bundled products can ship in separate boxes and arrive on different days.

Create bundles in your Buy with Prime catalog

Before you can add a bundle to your Buy with Prime catalog, the products in your bundle must already exist in your Buy with Prime catalog. Learn more about adding products to your Buy with Prime catalog.

To add bundles to your catalog, perform the following steps:

  1. Sign in to merchant console.
  2. On the side menu, choose Products, and then Create a bundle.
    Buy with Prime bundles
  3. On Step 1: Select products of the Create bundle page, select or search for products to add to your bundle. Search for products individually, or multiple products separated by a comma. Note: If a bundle has products that don’t offer Prime, Buy with Prime won’t appear as an option to shoppers for the entire bundle. A bundle can include up to 10 different products and up to 20 quantities of a single product.
  4. After you have selected the products that make up your bundle, click Next: Bundle details.
  5. On Step 2: Bundle details of the Create bundle page, enter the bundle Title. Note: The Title can’t exceed 250 characters.
  6. (Optional) Enter the bundle Description. Note: The Description can’t exceed 6,000 characters.
  7. Enter the bundle Price and ensure that the bundle price matches the price on your site.
  8. In the Product images section, choose Upload file, and then choose the featured image for this bundle. Shoppers will see the featured image in the Buy with Prime checkout.
  9. Enter the SKU for the bundle, which should match the bundle SKU on your site. Note: Your bundle must have a unique SKU on your site for you to offer Buy with Prime on it.
  10. (Optional) Enter the Amazon SKU for the bundle if you offer the same bundle on Amazon. This is used to display Amazon reviews for the bundle on your site if you have Reviews from Amazon enabled for this SKU.
  11. Turn on Offer Prime if you intend to display the Buy with Prime button on this bundle when conditions are met. Note: The Buy with Prime button doesn’t support merchant fulfilled bundles.
  12. (Optional) In the Product detail page URL section, enter the URL to the product detail page on your ecommerce site. The URL can’t exceed 2,000 characters.
  13. Choose Save.
    Tip: If you’ve completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site’s product detail page for this bundle to confirm that the Buy with Prime button is rendering correctly. Note: The button will not display if any of the products in the bundle are out of stock or do not have Offer Prime turned on.

Edit bundles in your Buy with Prime catalog

To edit a bundle:

  1. Sign in to merchant console.
  2. On the side menu, choose Products, and then select the Bundled products tab.
  3. Choose the bundle that you want to edit to open the Edit bundle page.
  4. Edit your bundle details, and then choose Save.

To bulk edit Offer Prime attributes:

  1. Sign in to merchant console.
  2. On the side menu, choose Products, and then select the Bundled products tab.
  3. Select the bundles that you want to bulk edit, and use the Turn on or Turn off options to make your updates.

Delete bundles from your Buy with Prime catalog

To delete bundles from your catalog, perform the following steps:

  1. Sign in to merchant console.
  2. On the side menu, choose Products, and then select the Bundled products tab.
  3. Choose if you want to delete one or more bundles:
    • To delete one bundle: From the Actions column, choose […] next to the bundle that you want to delete, and then choose Delete bundle.
    • To delete multiple bundles: Select all the bundles that you want to delete, choose […] in the menu for the selected items, and then Delete bundles.
  4. After your changes are saved, review the Bundled products tab to confirm that the bundle you deleted is no longer listed.

Create a promotion for bundles

You can create a promotion for individual products and/or bundles. For more information about promotions for individual products, go to Buy with Prime promotions.

To create a promotion for bundles, perform the following steps:

  1. Sign in to merchant console.
  2. On the side menu, choose Promotions. Alternatively, go to the Promotions tab directly.
  3. Choose Create a Promotion, and enter the promotion details.
  4. For the promotion type, select Product discount, and then choose Browse Products.
  5. Select the bundle that you want to offer a discount on.
  6. Select the discount method that you want to use to apply the discount:
    • Coupon code: Enter the Promotion name and the Coupon code. For example, “SUMMERSALE”, “10OFF”,"25% OFF”. Note: Shoppers may only apply one coupon code per order.
    • Automatic discount: Enter the promotion name. Note: You can only have 25 active or paused automatic discounts at one time.
  7. Enter the discount percent off value that you want to offer. Note: Promotions for bundles can only have a percentage off discount, no amount off discount.
  8. Set the duration details for your promotion:
    1. Select the Start date, Start time, and the Timezone for the promotion.
    2. (Optional) Select the End date and End time for the promotion.
  9. For promotion requirements, select None. Note: Promotions for bundles can’t have minimum requirements such as minimum purchase amount or minimum purchase quantity.
  10. Decide if your promotion needs a have limit on the number of times the promotion can be used, and then turn the Usage limit button on or off, as needed.
  11. Decide if you want this promotion to combine with other promotions, and then turn the Combinable button on or off, as needed. For more information, go to Promotion combinations.
  12. (Optional) Add notes for your reference.
  13. Choose Create.
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Bundles FAQ

Get answers to common questions about Buy with Prime bundles.

For more questions, go to FAQ library.