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  • Quick start guide: What is Import from Amazon?

    With Import from Amazon, you can import your product catalog information directly into your Buy with Prime catalog without having to manually add every product. For Buy with Prime, we’ll import data for product listings in Seller Central that are fulfilled by Amazon. You can import your product catalog information now, and refresh your product details from Amazon again. We’ll import the following data for your products in Amazon:

    • Title (The title imported is the title on the Amazon product detail page. Please note that for some categories like Books and DVDs, the title imported may differ from what is displayed on Amazon.com due to additional category-based display settings for Amazon.com.)
    • Images
    • Price
    • Amazon SKU (SKU in Seller Central)
      Note: While importing, Buy with Prime assumes that the SKU for products on your ecommerce site are the same as the Amazon SKUs. If not, you can edit the SKUs for your site in the Buy with Prime catalog at any time. To make the edits, in the merchant console, choose Product, choose the specific product, edit the SKU, and then choose Save.
       

    Note: To use Import from Amazon, you need the following:

  • Getting started: Manage your product catalog information

    To import your Seller Central product listings directly into your Buy with Prime catalog:

    Step 1Open the merchant console.

    Step 2Choose Products.

    Step 3Choose Import from Amazon.

    Step 4Follow the prompts to link your Seller Central account and connect it to Buy with Prime.

    Step 5Choose Import your Amazon products.

    After you've imported your Seller Central product catalog information into your Buy with Prime catalog, you can manually refresh and import new products from your Seller Central catalog at any time. Note: The Import from Amazon feature won't import merchant fulfilled and virtual product bundles. The Buy with Prime button doesn't support merchant fulfilled products or virtual product bundles.
     

    To refresh your catalog:

    Step 1Open the merchant console.

    Step 2Choose Products.

    Step 3Choose Import your Amazon products.

    Step 4Specify the options you want to apply:

                a. Import new products from your catalog.

                b. Update existing product details. Note: Choosing this option will overwrite your existing details for these products. 

                c. All details (or select the attributes you want to update).

    Step 5Choose Import from Amazon.
     

    To refresh one product or multiple products:

    Step 1Open the merchant console.

    Step 2Choose Products.

    Step 3Select the product listing(s). For multiple products, the selected listings appear as a highlighted bar.

    Step 4Choose Actions.

    Step 5Choose Update from Amazon, on the next screen to decide which attribute(s) you want to update. 

    Step 6Select Update products from Amazon.

Import from Amazon FAQ

Get answers to common questions about importing your products from Seller Central.
  • We’ll import the following data for your products in Amazon:

    • Title (The title imported is the title on the Amazon product detail page. Please note that for some categories like Books and DVDs, the title imported may differ from what is displayed on Amazon.com due to additional category-based display settings for Amazon.com.)
    • Images
    • Price
    • Amazon SKU (SKU in Seller Central)
      Note: While importing, Buy with Prime assumes that the SKU for products on your DTC site are the same as the Amazon SKU. If not, you can edit the SKU for your DTC site in Buy with Prime catalog at any time. Follow this path to make those edits, open merchant console > choose Product > click specific product > edit the SKU > choose Save.
  • You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

     

  • For information on how to update specific product listings, go to the Getting started section on this page.

  • Variations are subsets of a "parent" product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

  • You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

  • If you want to offer Buy with Prime with products that have variations, contact your sales representative to discuss your options.

  • To add product variations to your Buy with Prime catalog, go to the Getting started section or add them manually using the following steps:

    1. Open the merchant console.
    2. Choose Products, and then Add a product.
    3. Enter the Product title.
    4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
    5. In the Options field, enter each option value followed by a comma.
    6. If your variations differ in more than one way, select +Add another variation.
      Note: You can add up to 100 variations and 5 variation types per product. 
      Important: Repeat steps 7-12 for each variation per product, as needed.
    7. Add the Pricing information and verify that the product price matches the price on your site.
    8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
    9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order. 
    10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
    11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you've completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly.
    12. Choose Save.

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