Import from Amazon

We’ll import the following data for your products in Amazon:

• Title (The title imported is the title on the Amazon product detail page. Please note that for some categories like Books and DVDs, the title imported may differ from what is displayed on Amazon.com due to additional category-based display settings for Amazon.com.)
• Images
• Price
• Amazon SKU (SKU in Seller Central)

Note: While importing, Buy with Prime assumes that the SKU for products on your DTC site are the same as the Amazon SKU. If not, you can edit the SKU for your ecommerce site in Buy with Prime catalog at any time. To make those edits, on the side menu of merchant console, choose Product, then click the specific product, edit the SKU, and then choose Save.

You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

For information on how to update specific product listings, go to Manage your product catalog information.

Variations are subsets of a “parent” product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

To add product variations to your Buy with Prime catalog, go to Manage your product catalog information or add them manually using the following steps:

1. Open the merchant console.
2. Choose Products, then in the Add products dropdown, select Manually.
3. Enter the Product title.
4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
5. In the Options field, enter each option value followed by a comma.
6. If your variations differ in more than one way, select +Add another variation.Note: You can add up to 100 variations and 5 variation types per product.Important: Repeat steps 7-12 for each variation per product, as needed.
7. Add the Pricing information and verify that the product price matches the price on your site.
8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order.
10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you’ve completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site’s product detail page for this product to confirm that the Buy with Prime button is rendering correctly.

Choose Save.

Check your import list for the following:

• Ensure your product(s) has a mandatory title value
• Ensure your parent product has less than 100 variants
• Ensure your multiple variants have different attributes when listed under a parent product
• Ensure that both the parent product and child item have been successfully created

Buy with Prime only imports data from active and inactive product listings in Seller Central that are fulfilled by Amazon. We won’t import items that are merchant-fulfilled, have a status other than active or inactive, or listings that can’t be accessed on detail pages.

Variations are subsets of a “parent” product based on size, color, flavor, style, and other attributes. Shoppers can compare and choose products with different attributes on a single product detail page before purchasing. Each variant item (identified by a unique SKU) under a parent product must have unique variant option values, like color or size.