For Business

Professional Seller Central account

Sign up for Seller Central

You can think of Seller Central as your hub for selling in the Amazon store. You can use it to list and price products, manage your inventory, and fulfill customer orders. You can also use tools in Seller Central to create promotions and coupons, track payments and expenses, and much more.

Benefits of Seller Central

Your access to certain tools and programs depends on your selling account type. With Seller Central, you can do the following:

  • List items in the Amazon store.
  • Set dynamic pricing rules.
  • View and adjust your products.
  • Send and track inventory in the Amazon fulfillment network.
  • Monitor customer orders.
  • View and respond to customer return requests.
  • Offer discounts, coupons, and promotions.
  • Monitor customer reviews and ratings.
  • Track visits to product detail pages.
  • Monitor your customer service, shipping performance, and policy compliance.
  • Contact Seller Support with a question or request for help.

For more information, go to Manage your business in Seller Central.

Sign up for Seller Central

To sign up for Seller Central, you need the following:

  • Bank account and routing number
  • Internationally chargeable credit card
  • Government-issued ID
  • Tax information
  • Phone number

You can sign up to Seller Central any time by visiting and clicking Log in. For more information, go to How to start selling on Amazon.

Note: When you complete reviewing the information about Professional Seller Central account, go to Requirements to set up the Buy with Prime widget or Requirements for the Buy with Prime app for Shopify.

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