Manage your account

Sign in to Buy with Prime

You can sign in to Buy with Prime from two places.
Click the + to show the steps for signing in to Buy with Prime:

Sign in with Amazon

Follow these steps to sign in to Buy with Prime:

Go to Buy with Prime, or go to merchant console, and then click Sign in.

Note: If you signed up with your Seller Central, Multi-Channel Fulfillment, or other Amazon account, select Sign in with Amazon.
Enter your email address associated with your Amazon account. This is the email address that you used to sign up for Buy with Prime. Then click Sign in with Amazon.
Note: If you enter an Amazon account that isn’t linked to Buy with Prime, an error shows with a Sign up button to sign up for Buy with Prime. If you already have an account, click Sign in here to sign in with email.

Note: When your sign in is successful, you can choose Keep me signed in to reduce the number of times that you’re asked to sign in on your device. To keep your account secure, use this option only on your personal devices.

Sign in with email

Note: The option to sign in with an email is being deprecated. When you sign in with an email, you’re prompted to update your Buy with Prime sign in to Amazon sign in. You must update your sign in method to Amazon sign in by 01/31/2025.

Follow these steps to sign in to Buy with Prime:

Go to Buy with Prime, or go to merchant console, and then click Sign in.

Note: If you signed up with your Seller Central, Multi-Channel Fulfillment, or other Amazon account, select Sign in with Amazon. Otherwise, select Sign in with Email.
If you sign in with an email address, you’re prompted to update your Buy with Prime sign in to Amazon sign in.
To update your sign in method, choose Update to Amazon sign in.
If you have an existing Amazon account for work, enter your Amazon credentials and choose Sign in. If you don’t have an Amazon account for work, choose Create your Amazon account.

Note: If you choose Skip for now, you can update it the next time you sign in. You have until 01/31/25 to update your Buy with Prime sign in. After 01/31/25, you can’t update your sign in, but your business account remains active.

When your sign in is successful, you can choose Keep me signed in to reduce the number of times that you’re asked to sign in on your device. To keep your account secure, use this option only on your personal devices.

Sign out of Buy with Prime

You can sign out of and back into your account at any time. To sign out of your account:

From the drop-down menu in the top right corner, select Sign out.

Change your Buy with Prime profile settings

The steps to change your profile settings are based on the date when you created your Buy with Prime account.
Note: You don’t need to remember when you created your account to continue with this step, but the screen looks different based on the date.

Account for Buy with Prime created before 4/30/2024

If you created an account before 4/30/2024, follow these steps:

Open the merchant console.
To update your settings, choose Settings, and then Account details.
1. To edit your name, go to the User details tab, and then choose Edit.
2. To change your password, go to the Security tab, choose Change Password, and then a code will be sent to your email address to verify your identity. Enter the code in the verification window, choose Next, and then you can enter the current and new password (twice) to change password, and then choose Change password.
3. To activate Two-step verification, go to the Security tab, choose Set up two-step verification, download an authenticator app and choose Next. Then add Buy with Prime to the authenticator app by scanning the QR code or entering the information manually, and choose Next. Enter the one-time, six-digit code generated in the authenticator app, choose Verify, and two-step verification will be activated.

Account for Buy with Prime created after 4/29/2024

If you created an account after 4/29/2024, using your Amazon account, follow these steps:

Open the merchant console.
To update the profile settings, choose Settings, and then User Profile.
To update your account information, select Edit and then Save changes.
To activate 2-step verification, choose Turn on. Select Get started and select Phone number or Authenticator App. Follow the on-screen instructions.
To add a mobile number, choose Add. Follow the on-screen instructions.
To add a passkey, select Set up. Follow the on-screen instructions.
After you’ve completed all your updates, select Done.

Unlink your Seller Central account

Important: Before requesting to unlink Seller Central, remove the Buy with Prime button from the products by deselecting the Offer Prime toggle for all products in your Buy with Prime catalog so that no more orders can be placed. After the unlinking process begins, you can’t offer Buy with Prime on your site unless you link your Seller Central account again.

To unlink your Seller Central account, contact merchant support.

Note: The number of days for your request to unlink your Seller Central account to be completed can vary. If you have any pending Buy with Prime orders, the unlinking process doesn’t begin until all Buy with Prime orders are outside of their respective return windows.

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Buy with Prime FAQ

Get answers to common questions about Buy with Prime.

Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the Prime delivery experience. To set up your Seller Central account, go to Professional Seller Central account.

No. Buy with Prime gives you the freedom to choose how and where to sell your products. You don’t need to sell your products on Amazon.com to offer Buy with Prime. To prevent your products from being displayed on Amazon.com, you can set the start selling date far into the future when you create the product listing in Seller Central. This avoids showing the product for sale on Amazon.com, but allows you to set up the product with Amazon’s fulfillment services for Buy with Prime orders. To learn more, go to Professional Seller Central or Multi-Channel Fulfillment account.

Amazon’s fulfillment services (which includes Multi-Channel Fulfillment) leverages the world’s largest fulfillment network with more than 200 fulfillment centers globally. Amazon’s fulfillment services provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers for storage, and then Amazon handles the picking, packing, and shipping of your products to your customers. For more information, go to Multi-Channel Fulfillment.

Amazon Pay is an online payments service and a checkout experience recognized by hundreds of millions of Amazon shoppers. Amazon Pay provides shoppers a secure and fast way to check out from your site using the shipping and payment information stored in their Amazon account.

The use of Amazon Pay is based on your ecommerce service provider (ESP):
For Shopify stores, go to Activate Amazon Pay.
For other ESPs, go to Amazon Pay.

Wallets such as Amazon Pay, store a shopper’s shipping address, credit or debit card credentials, and securely passes this information to the payment processor when shoppers check out. This can speed the checkout process because it pre-fills shoppers’ information when checking out so that the shopper doesn’t need to enter the information manually.
To accept payments you need to activate Amazon Pay, and add Amazon Pay as a wallet in Shopify Payments in the Shopify admin.

If a shopper’s Prime membership was put on hold due to billing issues, they must update their payment method to resume their Prime membership benefits and check out using Buy with Prime. They’re prompted to update their payment method to resume a Prime membership after signing in to their Amazon account during Buy with Prime checkout. If a shopper doesn’t want to update their payment method, they can choose No thanks and are directed back to the product detail page. They can purchase the product through your site’s checkout instead.

After signing up with your Seller Central account and linking it to Buy with Prime, your existing business information is copied to your Buy with Prime account. This includes legal business name, registered business address, business type, and business phone number. You can manually edit this information, but any changes you make need to be made in both your Seller Central and Buy with Prime accounts.

For other questions, go to FAQ library.