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  • Quick start guide: What are Buy with Prime promotions?

    Use Buy with Prime promotions to help your products stand out to Prime members. You can create product- or order-based coupon codes to help drive new and existing customers to the Buy with Prime products on your site. Or, use time-bound coupon codes to inspire shoppers to act fast, helping drive conversions. You can implement coupon codes as part of a time-bound marketing campaign or a permanent campaign if the ecommerce providers allow.

    What are Buy with Prime promotions? Buy with Prime promotions can help your products stand out to Prime members and stimulate sales.

    Important: Buy with Prime promotions don’t include the following types of promotions and features:

    • “Buy this, get that”
    • Variable discounts
    • Stacking of coupon codes/discounts
    • Automatic application of coupon codes

    Buy with Prime supports coupon code-based promotions. Coupon codes are a series of letters and numbers that shoppers enter during checkout that can be used to take advantage of a promotion. You can create unique coupon codes within the merchant console that shoppers can apply at checkout for a discount. There are several discount options you can choose from when creating a coupon code:

    • % off on single or multiple products (up to 50 products)
    • $ off on single or multiple products (up to 50 products)
    • % off for an entire order
    • $ off for an entire order

    You can choose the form of discount (such as dollar discount, percentage discount), the amount of the discount (such as $50 or 5%), and the duration of the coupon code.

    A dollar discount can apply to a minimum purchase amount, such as $10 off any order of $40 or more. The fixed dollar discount can apply to specific parameters, such as buy 10 units of X and receive $10 off of your purchase.

    A percent discount takes a given percentage off a shopper’s order, such as 10-50% off.
    Important: The percentage discount can apply to a specific product(s) or to the entire order and is pre-tax.

    What are coupon codes? Coupon codes are a series of letters and numbers that shoppers enter during checkout that allows them to take advantage of a promotion.

    You can also set the parameters of the coupon code promotion, such as type of discount (discount on the entire order or on select products), purchase requirements (minimum total dollar amount or product quantity), and the number of times that the promotion can be redeemed (first 100 coupon redemptions or while supplies last for the product).

    To use Promotions, make sure that you've set up Buy with Prime on your site.

  • Getting started: Create and manage your Buy with Prime promotions

    To create a promotion:

    Step 1Open the merchant console.

    Step 2Choose Promotions from the side menu, and then Create a Promotion.

    Step 3Enter the promotion details.

    Step 4Choose the type (order or product) of discount that you want to offer.

    1. To set up a product promotion, choose browse products.
    2. Choose products you want to include in the promotion from the products page. Note: You can include a maximum of 50 products to a promotion.

    Step 5Choose the discount value (percentage or amount) you that want to offer.

    Step 6Select the duration details for your promotion.

    Step 7Decide if your promotion needs requirements for usage, and then choose none, minimum purchase amount, or minimum purchase quantity. Note: You can only select one requirement.

    Step 8Decide if your promotion needs a have limit on the number of times the promotion can be used, and then toggle the Usage limit button.

    Step 9Choose Save.
     

    To edit a promotion:

    Step 1Open the merchant console.

    Step 2From the side menu, choose Promotions, and then choose the Actions icon […] next to the promotion that you want to edit.

    Step 3From the Actions menu, choose Edit.
    Tip: You can also choose Promotions from the side menu, and then select the promotion that you want to edit to open the Editing view.

    Step 4Decide which aspects of the promotion that you want to edit and follow the prompts to change each.

    Step 5After you’re done with your edits, choose Save.
     

    To pause a promotion:

    Step 1Open the merchant console.

    Step 2From the side menu, choose Promotions, and then choose the Actions icon […] next to the promotion that you want to edit.

    Step 3From the Actions menu, choose Pause.

    Step 4Choose Pause promotion.
     

    To delete a promotion:

    Step 1Open the merchant console.

    Step 2 From the side menu, choose Promotions, and then choose the Actions icon […] next to the promotion that you want to edit.

    Step 3From the Actions menu, choose Delete.

    Step 4Choose Delete promotion.

Buy with Prime promotions FAQ

Get answers to common questions about Buy with Prime promotions.

  • Promotions can help you attract new shoppers to your site, retain your existing customers, incentivize shoppers to complete their purchases, and build and reward customer loyalty. When used as part of a marketing campaign, promotions can also help boost brand awareness.

  • You can create coupon code promotions that offer a percentage or dollar amount discount on a select product or on the pretax order total. You must have active Buy with Prime products on your site to use Buy with Prime coupon codes.

  • Coupon codes are a series of letters and numbers that shoppers enter during checkout that allows them to take advantage of a promotion. You can create unique coupon codes within the merchant console that shoppers can apply at checkout for a discount.

  • There are several discount options you can choose from when creating a coupon code:

    • % off on select products (up to 50 products)
    • $ off on select products (up to 50 products)
    • % off for an entire order
    • $ off for an entire order 
  • Order discounts can be either a percentage or dollar amount discount. You can tie a dollar amount discount to a minimum purchase amount, such as $10 off any order of $40 or more. A percentage discount takes a given percentage off a shopper’s order, such as 10-50% off the total pretax amount. 

  • To create a coupon code promotion, sign in to the merchant console, and then choose Promotions. Next, choose Create a promotion, enter your coupon code preferences and parameters, and then choose Create.

  • You can store and run up to 500 coupon code promotions simultaneously.

  • We don't support duplication of promotions, but you can run a new coupon code promotion with the exact same parameters as a previous coupon code.

  • The maximum character limit for a coupon code is 50.

  • No, coupon codes aren't case sensitive.

  • Yes. When setting up a coupon code promotion in the merchant console, you can set a coupon redemption limit on the Promotions page under Usage limit.

  • Yes, you can set up the start and end time for a promotion in a specific time zone.

  • When setting up a coupon code promotion in the merchant console, you can set coupon code live dates and end dates on the Promotions page, under Action.

  • Yes, you can create a coupon code that’s only applicable to a specific product variation. 

  • Yes, you can edit coupon code details in the merchant console on the Promotions page, under Action.

  • You can change a coupon code’s discount in the merchant console. Go to the Promotions page, and then under Promotion name, choose the coupon code promotion that you want to change.

  • Yes, you can deactivate or pause a coupon code in the merchant console on the Promotions page, under Action.

  • You’re responsible for the distribution of your coupon codes. Consider running social media, email, or SMS campaigns to drive traffic to your site during promotional periods.

  • If a shopper enters a coupon code that isn’t valid, they see a “Promo code not valid” error message during the Buy with Prime checkout.

  • No, Buy with Prime supports only one coupon code for each order.

  • No, coupon codes aren’t unique to each shopper. Therefore the specific code applied during checkout isn’t validated against the specific shopper.

  • You can view individual coupon code usage data in each respective order on the Orders page. All coupon codes within the orders CSV file download in the merchant console.

  • Yes, you can see the discounted amount in each respective order on the Orders page in the merchant console.

  • You’re charged based on the order total after the coupon is applied. 

  • For Buy with Prime products to be included in your site’s existing coupon code promotions, you need to recreate the existing promotion within merchant console.

  • You can't integrate Buy with Prime coupon code promotions with the promotional tools of your ecommerce provider.

  • No, Buy with Prime promotions involving free samples or product giveaways aren’t supported.

  • No, Buy with Prime promotions don’t support bundling of products; however, you can set up a separate promotion for each of the products.

  • No, your Buy with Prime coupon codes are separate from your ecommerce site’s coupon codes.

  • No, Buy with Prime promotions doesn’t support the ability to download or upload promotion information in bulk in merchant console.


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