For Business

Buy with Prime promotions

Create and manage Buy with Prime promotions

Use Buy with Prime coupon codes or automatic promotions to help your products stand out to Prime members. You can create product-based or order-based coupon codes and automatic promotions to help drive new and existing customers to the Buy with Prime products on your site. Or, you can also use time-bound coupon codes to inspire shoppers to act fast. You can implement coupon codes as part of a time-bound marketing campaign or a permanent campaign if the ecommerce providers allow.

Buy with Prime promotions

Buy with Prime promotions can help your products stand out to Prime members. Buy with Prime supports automatic promotions, coupon codes, and promotion combinations.

Important: Buy with Prime promotions don’t include the following types of promotions and features:

  • “Buy this, get that”
  • Variable discounts
  • Stacking of coupon codes/discounts

Buy with Prime supports automatic and coupon code-based promotions. Coupon codes are a series of letters and numbers that shoppers enter during checkout and take advantage of a promotion. There are several discount options you can choose from when creating a coupon code:

  • % off on single or multiple products (up to 50 products)
  • $ off on single or multiple products (up to 50 products)
  • % off for an entire order
  • $ off for an entire order

You can choose the form of discount (such as dollar discount, percentage discount), the amount of the discount (such as $50 or 5%), and the duration of the coupon code.

  • A dollar discount can apply to a minimum purchase amount, such as $10 off any order of $40 or more. The fixed dollar discount can apply to specific parameters, such as buy 10 units of X and receive $10 off of your purchase.
  • A percent discount takes a given percentage off a shopper’s order, such as 10-50% off.

Important: The percentage discount can apply to a specific product(s) or to the entire order and is pre-tax.

Coupon codes

Coupon codes are a series of letters and numbers that shoppers enter during checkout that allows them to take advantage of a promotion. You can create unique coupon codes within the merchant console that shoppers can apply at checkout for a discount.

You can also set the parameters of the coupon code promotion, such as type of discount (discount on the entire order or on select products), purchase requirements (minimum total dollar amount or product quantity), and the number of times that the promotion can be redeemed (first 100 coupon redemptions or while supplies last for the product).

To use coupon codes, make sure that you’ve set up Buy with Prime on your site. Review the following coupon code information to review important details before creating a promotion.

Coupon code information

  • You can store and run up to 500 coupon code promotions simultaneously.
  • The maximum character limit for a coupon code is 50.
  • Coupon codes aren’t case sensitive.
  • You can set a coupon redemption limit on the Promotions page under Usage limit.
  • You can schedule the start and end time for a promotion in a specific time zone.
  • You can schedule coupon code live dates and end dates on the Promotions page, under the more actions menu (...).
  • You can edit coupon code details on the Promotions page, under the more actions menu (...).
  • Buy with Prime supports only one coupon code for each order.
  • To include your site’s existing coupon code promotions, you need to recreate the existing promotion within merchant console.
  • Coupon codes aren’t unique to each shopper.

To create a coupon code promotion, see the following section Create and manage your Buy with Prime promotions.

Automatic Promotions

Automatic promotions apply discounts at checkout automatically if the order meets specific eligibility criteria set by the merchant. No coupon code is required.

If a shopper’s order meets specific eligibility criteria, a set discount is applied automatically at checkout. You can choose the form of discount (for example: dollar discount, percentage discount), the amount of the discount (for example: $50 or 5%), and the duration of the automatic promotion. You can also define parameters of the automatic promotion, such as type of discount (for example: discount on the entire order or on select products), and purchase requirements (for example: minimum total dollar amount or product quantity).

To set up an automatic promotion:

  1. Open the merchant console.
  2. Choose Promotions, and then Create a promotion.
  3. Under Method, choose Automatic discount.
  4. Enter your promotion preferences and parameters.
  5. Choose Create.

Promotion combinations

Promotion combinations allow shoppers to use different promotions, including both automatic promotions and coupon codes, simultaneously to maximize their discount. Review the following combination rules information before creating a promotion combination.

A product-level discount applies to a specific product. You can apply it to select or all variations (such as size or color) of the product.

An order-level discount applies to the entire order, and is calculated pre-tax.

Combinations rules:

The following rules apply for promotion combinations:

  • A maximum of one product-level discount for each product.
  • A maximum of one order-level discount for each order.
  • Only the maximum discount applies if a product/order is eligible for multiple product/order level discounts.
  • Product-level discounts apply first. Order-level discounts apply after all product-level discounts. Tax is calculated based on the total after all discounts.
  • Only one coupon code for each order.

Combination examples:

bwp_promotions_10.png

Promotion combination flow example:
A $100 shirt and the following two discounts are activated and set to combine: an automatic promotion for $10 off shirts and a coupon code for 10% off the entire order. The product level automatic promotion applies first to yield a new price of $100-$10=$90, and then the order-level coupon applies for a final order price of $81 (90% of $90). Tax is calculated on the basis of the final order price after all discounts, in this case $81.

Create and manage Buy with Prime promotions

Note: If you are using Alloy catalog sync, see “How are discounts applied using Alloy catalog sync?” in the Catalog updates app by Alloy FAQ to learn about how promotions work with catalog sync.

To create a promotion:

  1. Open the merchant console
  2. On the side menu, choose Promotions. Alternatively, go to the Promotions tab directly.
  3. Choose Create a Promotion.
  4. Enter the promotion details.
  5. Choose the type (order or product) of discount that you want to offer.
    • To set up a product promotion, choose browse products.
    • Choose products you want to include in the promotion from the products page. Note: You can include a maximum of 50 products to a promotion.
  6. Choose the discount value (percentage or amount) you that want to offer.
  7. Select the duration details for your promotion.
  8. Decide if your promotion needs requirements for usage, and then choose none, minimum purchase amount, or minimum purchase quantity. Note: You can only select one requirement.
  9. Decide if your promotion needs a have limit on the number of times the promotion can be used, and then toggle the Usage limit button.
  10. Choose Save.

Edit a promotion

  1. Open the merchant console.
  2. On the side menu, choose Promotions, and then choose the more actions menu (...) next to the promotion that you want to edit.
  3. On the more actions menu (...), choose Edit.

    Tip: You can also choose Promotions from the side menu, and then select the promotion that you want to edit to open the Editing view.

  4. Decide which aspects of the promotion that you want to edit and follow the prompts to change each.
  5. After you’re done with your edits, choose Save.

Pause a promotion

  1. Open the merchant console.
  2. On the side menu, choose Promotions
  3. Locate the promotion that you want to edit.
  4. From the more actions menu (...), choose Pause.
  5. Choose Pause promotion.

Delete a promotion

  1. Open the merchant console.
  2. On the side menu, choose Promotions, and then choose the more actions menu (...) next to the promotion that you want to edit.
  3. From the Actions menu, choose Delete.
  4. Choose Delete promotion.
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Buy with Prime promotions FAQ

Get answers to common questions about Buy with Prime promotions.

For other questions, go to FAQ library.