Set up Buy with Prime

You can stop offering Buy with Prime at any time.

To turn off the Buy with Prime button for a product:
1. Open the merchant console.
2. From the side menu, choose Products.
3. Find the product you want to stop offering Buy with Prime, then turn Offer Prime off.

To stop offering Prime for all products on your site:
1. Open the merchant console.
2. On the side menu, choose Settings, Amazon Services, and then Prime Settings.

Choose Actions and then Deactivate Prime. When you turn off Prime, you remove it from all the products on your site.

Warning: If you remove the Buy with Prime button code from your site, without completing these steps, shoppers can still access the URL of the checkout page that includes Buy with Prime, and still place a Buy with Prime order.

1. Open the merchant console.
2. From the side menu, choose Products.
3. Find the product you want to offer Buy with Prime.
4. Confirm that the SKU correctly reflects your site catalog’s SKU for the product. If the SKUs don’t match, choose the Edit button and enter the correct information.
5. Confirm that the price correctly reflects the price of the product on your site. If the prices don’t match, choose the Edit button and enter the correct information.
6. Turn Offer Prime on.
Note: Make sure that the product is both fulfilled by Amazon and has non-zero inventory in Amazon fulfillment centers. Tip: If you’ve completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site’s product detail pages to confirm the Buy with Prime button is rendering correctly.

Open the merchant console. From the side menu, choose Products, and then the Edit button. After you enter the editing view, choose which products you want to edit in bulk.

To update the SKU for your product:
1. Open the merchant console.
2. From the side menu, choose Products, and then the Edit button.
3. Navigate to the Product details section, and then review and edit your site’s catalog SKU and the Amazon SKU for your product.
Note: To offer Buy with Prime for a product, the Amazon SKU for the product must match the SKU on Seller Central.

No, changes made in Buy with Prime don’t change anything for your Amazon listings.

To send inventory, start by going to Seller Central to create a shipment. Next, prep and pack your products, and then send them into the fulfillment centers that Amazon designates, using the carrier of your choice. To create shipments in Seller Central, start by selecting the SKUs that you want to send from the Manage FBA inventory page, and then choose send/replenish inventory. Alternatively, you can navigate to Send to Amazon to select SKUs and then follow the steps to create your shipment. For more information on the shipment creation process and alternative methods, including integrating with Marketplace Web Service APIs or Selling Partner APIs, go to Ship products to Amazon.

Yes, all of your sales channels using Amazon’s fulfillment services share the same pool of inventory. By using MCF to fulfill Buy with Prime orders on your site, your inventory is automatically synced.

No. To see inventory levels for products fulfilled by Amazon, go to Seller Central. After logging in, go to the Manage Inventory section to see all your SKUs and available quantities.

Any time a Buy with Prime item is ordered, a fulfillment request is automatically sent to Amazon’s fulfillment services. Amazon will pick, pack, and ship the item to your customer. After the item is shipped, its status is updated to Shipped in the merchant console. Your customer also receives an order confirmation email that includes a link to track the shipment. To learn more, go to Shipment tracking.

Open the merchant console. From the side menu, choose Orders. To find an order, search by Order ID or Tracking Number. To see all shipped orders, filter for Shipped. After an item has shipped, choose the track package link under the Item Status column to see shipment tracking.

To learn more about pricing to offer Buy with Prime, go to Pricing.

Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the Prime delivery experience. To set up your Seller Central account, go to Professional Seller Central account.

No. Buy with Prime gives you the freedom to choose how and where to sell your products. You don’t need to sell your products on Amazon.com to offer Buy with Prime. To prevent your products from being displayed on Amazon.com, you can set the start selling date far into the future when you create the product listing in Seller Central. This avoids showing the product for sale on Amazon.com, but allows you to set up the product with Amazon’s fulfillment services for Buy with Prime orders. To learn more, go to Professional Seller Central or Multi-Channel Fulfillment account.

Amazon’s fulfillment services (which includes Multi-Channel Fulfillment) leverages the world’s largest fulfillment network with more than 200 fulfillment centers globally. Amazon’s fulfillment services provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers for storage, and then Amazon handles the picking, packing, and shipping of your products to your customers. For more information, go to Multi-Channel Fulfillment.

Amazon Pay is an online payments service and a checkout experience recognized by hundreds of millions of Amazon shoppers. Amazon Pay provides shoppers a secure and fast way to check out from your site using the shipping and payment information stored in their Amazon account.

The use of Amazon Pay is based on your ecommerce service provider (ESP):
For Shopify stores, go to Activate Amazon Pay.
For other ESPs, go to Amazon Pay.

Customers who purchase a product using Buy with Prime are covered under the Amazon Pay A-to-z Guarantee. To learn more, go to Amazon Pay A-to-z Guarantee.

The Acceptable Use Policy lists items and activities that might be prohibited when you offer Buy with Prime. You must also follow the policies for Amazon Pay and Fulfillment by Amazon (FBA), including Amazon Multi-Channel Fulfillment in order to use those services. To learn more, go to Amazon Pay Acceptable Use Policy and FBA product restrictions.

You can offer Buy with Prime for selected products by selecting each individually.

Buy with Prime is currently only available to merchants with a United States-based entity and for orders with shipping addresses in the contiguous United States, Alaska, Hawaii, and Puerto Rico.

Wallets such as Amazon Pay, store a shopper’s shipping address, credit or debit card credentials, and securely passes this information to the payment processor when shoppers check out. This can speed the checkout process because it pre-fills shoppers’ information when checking out so that the shopper doesn’t need to enter the information manually.
To accept payments you need to activate Amazon Pay, and add Amazon Pay as a wallet in Shopify Payments in the Shopify admin.

Buy with Prime provides fully automated returns and refunds that streamline the customer’s return experience from the time they submit a return request, to when they get a refund. To learn more, go to Returns.

Buy with Prime automates your customers’ refund experience when they submit a return within the free return window. To learn more, go to Refunds.

There are no return fees for Buy with Prime orders.

No. You provide customer support for your customers directly, including support related to Buy with Prime orders.

The Prime membership prompt allows shoppers to sign up for or resume their Prime membership directly on your site so that they can use Buy with Prime to check out. The prompt displays when a shopper without an active Prime membership chooses Buy with Prime checkout on your site.

Only shoppers who choose to check out with Buy with Prime and don’t have an active Amazon Prime membership see the Prime membership prompt.

After a shopper is signed in to their Amazon account during checkout, they’re offered the option to sign up for Prime or resume a paused Prime membership. After selecting a membership option and entering the required information, the shopper’s Prime membership is instantly activated, and they’re redirected to their Buy with Prime checkout.

If a shopper’s Prime membership was put on hold due to billing issues, they must update their payment method to resume their Prime membership benefits and check out using Buy with Prime. They’re prompted to update their payment method to resume a Prime membership after signing in to their Amazon account during Buy with Prime checkout. If a shopper doesn’t want to update their payment method, they can choose No thanks and are directed back to the product detail page. They can purchase the product through your site’s checkout instead.

If a shopper chooses not to sign up for or resume a Prime membership, they’re directed back to the product detail page and can choose to purchase the product through your site’s checkout.

You can deactivate the feature with the following steps:
1. Sign in to the merchant console, and then go to the Amazon services tab.
2. Locate the Prime membership prompt.
3. Choose Actions, and then choose the Deactivate Prime membership. Its status changes to Inactive.

The Prime membership prompt status appears in the merchant console. If the status shows as Inactive, you can reactivate it by choosing Actions, and then Activate Prime membership. The status changes to Active. If the status shows as Unavailable, you can’t activate the Prime membership prompt.

If the status of the Prime membership prompt is Unavailable, contact merchant support.

If your shoppers contact you with questions about Prime membership plans and benefits, or if they have trouble signing up for a Prime membership during checkout using Buy with Prime, have them contact Amazon customer service.