Set up Buy with Prime

To learn more about pricing to offer Buy with Prime, go to Pricing.

Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the Prime delivery experience. To set up your Seller Central account, go to Professional Seller Central account.

No. Buy with Prime gives you the freedom to choose how and where to sell your products. You don’t need to sell your products on Amazon.com to offer Buy with Prime. To prevent your products from being displayed on Amazon.com, you can set the start selling date far into the future when you create the product listing in Seller Central. This avoids showing the product for sale on Amazon.com, but allows you to set up the product with Amazon’s fulfillment services for Buy with Prime orders. To learn more, go to Professional Seller Central or Multi-Channel Fulfillment account.

Amazon’s fulfillment services (which includes Multi-Channel Fulfillment) leverages the world’s largest fulfillment network with more than 200 fulfillment centers globally. Amazon’s fulfillment services provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers for storage, and then Amazon handles the picking, packing, and shipping of your products to your customers. For more information, go to Multi-Channel Fulfillment.

Amazon Pay is an online payments service and a checkout experience recognized by hundreds of millions of Amazon shoppers. Amazon Pay provides shoppers a secure and fast way to check out from your site using the shipping and payment information stored in their Amazon account.

The use of Amazon Pay is based on your ecommerce service provider (ESP):
For Shopify stores, go to Activate Amazon Pay.
For other ESPs, go to Amazon Pay.

Customers who purchase a product using Buy with Prime are covered under the Amazon Pay A-to-z Guarantee. To learn more, go to Amazon Pay A-to-z Guarantee.

The Acceptable Use Policy lists items and activities that might be prohibited when you offer Buy with Prime. You must also follow the policies for Amazon Pay and Fulfillment by Amazon (FBA), including Amazon Multi-Channel Fulfillment in order to use those services. To learn more, go to Amazon Pay Acceptable Use Policy and FBA product restrictions.

You can offer Buy with Prime for selected products by selecting each individually.

Buy with Prime is currently only available to merchants with a United States-based entity and for orders with shipping addresses in the contiguous United States, Alaska, Hawaii, and Puerto Rico.

Wallets such as Amazon Pay, store a shopper’s shipping address, credit or debit card credentials, and securely passes this information to the payment processor when shoppers check out. This can speed the checkout process because it pre-fills shoppers’ information when checking out so that the shopper doesn’t need to enter the information manually.
To accept payments you need to activate Amazon Pay, and add Amazon Pay as a wallet in Shopify Payments in the Shopify admin.

Buy with Prime provides fully automated returns and refunds that streamline the customer’s return experience from the time they submit a return request, to when they get a refund. To learn more, go to Returns.

Buy with Prime automates your customers’ refund experience when they submit a return within the free return window. To learn more: for widget integrations, go to Refunds; for MCF and Buy with Prime app for Shopify integrations, go to Process refunds.

There are no return fees for Buy with Prime orders.

No. You provide customer support for your customers directly, including support related to Buy with Prime orders.

The Prime membership prompt allows shoppers to sign up for or resume their Prime membership directly on your site so that they can use Buy with Prime to check out. The prompt displays when a shopper without an active Prime membership chooses Buy with Prime checkout on your site.

Only shoppers who choose to check out with Buy with Prime and don’t have an active Amazon Prime membership see the Prime membership prompt.

After a shopper is signed in to their Amazon account during checkout, they’re offered the option to sign up for Prime or resume a paused Prime membership. After selecting a membership option and entering the required information, the shopper’s Prime membership is instantly activated, and they’re redirected to their Buy with Prime checkout.

If a shopper’s Prime membership was put on hold due to billing issues, they must update their payment method to resume their Prime membership benefits and check out using Buy with Prime. They’re prompted to update their payment method to resume a Prime membership after signing in to their Amazon account during Buy with Prime checkout. If a shopper doesn’t want to update their payment method, they can choose No thanks and are directed back to the product detail page. They can purchase the product through your site’s checkout instead.

If a shopper chooses not to sign up for or resume a Prime membership, they’re directed back to the product detail page and can choose to purchase the product through your site’s checkout.

You can deactivate the feature with the following steps:
1. Sign in to the merchant console, and then go to the Amazon services tab.
2. Locate the Prime membership prompt.
3. Choose Actions, and then choose the Deactivate Prime membership. Its status changes to Inactive.

The Prime membership prompt status appears in the merchant console. If the status shows as Inactive, you can reactivate it by choosing Actions, and then Activate Prime membership. The status changes to Active. If the status shows as Unavailable, you can’t activate the Prime membership prompt.

If the status of the Prime membership prompt is Unavailable, contact merchant support.

If your shoppers contact you with questions about Prime membership plans and benefits, or if they have trouble signing up for a Prime membership during checkout using Buy with Prime, have them contact Amazon customer service.

Yes, on the new Buy with Prime dashboard in Seller Central, you’ll have the option to link to the merchant console to access the same functions without requiring a separate user ID.

Yes, you can unlink your account at any time by contacting Merchant Support through the Get Support page in the merchant console for Buy with Prime.

Yes, any changes to your Amazon credentials including name, email, and password automatically update your Buy with Prime credentials. Note: The option to sign in with an email is being deprecated. When you sign in with an email, you’re prompted to update your Buy with Prime sign in to Amazon sign in. You must update your sign in method to Amazon sign in by 02/11/2025.

We don’t recommend you to sign up for Buy with Prime with a non-US Seller Central account. Buy with Prime is currently only available to merchants with a US-based entity and for orders with shipping addresses in the US. You cannot link Buy with Prime with your US-based inventory from a non-US Seller Central account.

Yes, after signing in with your email address, you see a screen prompting you to update to Amazon sign in. Choose Update to Amazon sign in, enter your Seller Central credentials, and then choose Sign in. You can now sign into Buy with Prime using your Seller Central sign in.

After signing up with your Seller Central account and linking it to Buy with Prime, your existing business information is copied to your Buy with Prime account. This includes legal business name, registered business address, business type, and business phone number. You can manually edit this information, but any changes you make need to be made in both your Seller Central and Buy with Prime accounts.

All merchants who signed up for Buy with Prime on or before April 30, 2024 must migrate to Amazon sign in to continue to access their merchant console. If you have not migrated, contact Merchant Support. No action is required if you signed up for Buy with Prime using an Amazon account created after April 30, 2024. Failure to migrate your Buy with Prime sign in prior to June 30, 2025 will result in user account deletion.

If you are the Buy with Prime account owner, we recommend updating to the Seller Central or Multi-Channel Fulfillment credentials that you use to access your inventory. If you do not have Seller Central or Multi-Channel Fulfillment account, but have an existing Amazon customer account for work, use that. Otherwise, create a new user account with your work email and a password.