First, you’ll need a professional Seller Central account and you must also set up Fulfillment by Amazon (FBA) on your Seller Central account. Once you've set up FBA on your Seller Central account, you can activate MCF part of the Buy with Prime onboarding process, where you can import your Seller Central inventory and set up Amazon as your fulfillment provider. Once activated, orders placed through Buy with Prime are automatically fulfilled by MCF. Buy with Prime automatically syncs the tracking numbers on your MCF products.
Note: You can't fulfill Buy with Prime orders manually or using another fulfillment provider.
Quick start guide: How are Buy with Prime orders fulfilled?
Buy with Prime orders are fulfilled using Amazon Multi-Channel Fulfillment (MCF). With MCF, you ship your inventory to Amazon fulfillment centers and Amazon picks, packs, and ships your products, while offering Prime delivery speeds. If you're an existing Amazon seller using FBA for sales on Amazon.com, you can use your FBA inventory for your MCF sales channels, including your own site. To learn more, go to Order fulfillment.
Using the Import from Amazon feature, you can activate fulfillment to import your Seller Central inventory and set up Amazon as your fulfillment provider for your Buy with Prime products. When you've set up Amazon to fulfill your product, orders placed through Buy with Prime are automatically fulfilled by MCF. Buy with Prime automatically syncs the tracking numbers on your MCF products.
Note: The Import from Amazon feature won't import merchant fulfilled and virtual product bundles. The Buy with Prime button doesn't support merchant fulfilled products or virtual product bundles.
To use MCF for Buy with Prime, you need a Seller Central account, you must also set up Fulfillment by Amazon (FBA) on your Seller Central account, and your Seller Central account must be on a professional selling plan and in good standing. To learn more, go to Set up Buy with Prime.