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  • Quick start guide: How are Buy with Prime orders fulfilled?

    Buy with Prime orders are fulfilled using Amazon Multi-Channel Fulfillment (MCF). With MCF, you ship your inventory to Amazon fulfillment centers and Amazon picks, packs, and ships your products, while offering Prime delivery speeds. If you're an existing Amazon seller using FBA for sales on Amazon.com, you can use your FBA inventory for your MCF sales channels, including your own site. To learn more, go to Order fulfillment.

    Using the Import from Amazon feature, you can activate fulfillment to import your Seller Central inventory and set up Amazon as your fulfillment provider for your Buy with Prime products. When you've set up Amazon to fulfill your product, orders placed through Buy with Prime are automatically fulfilled by MCF. Buy with Prime automatically syncs the tracking numbers on your MCF products.

    Note: The Import from Amazon feature won't import merchant fulfilled and virtual product bundles. The Buy with Prime button doesn't support merchant fulfilled products or virtual product bundles.

    To use MCF for Buy with Prime, you need a Seller Central account, you must also set up Fulfillment by Amazon (FBA) on your Seller Central account, and your Seller Central account must be on a professional selling plan and in good standing. To learn more, go to Set up Buy with Prime

Amazon's fulfillment services for Buy with Prime FAQ

Get answers to common questions about using Amazon Multi-Channel Fulfillment (MCF) for Buy with Prime.
  • First, you’ll need a professional Seller Central account and you must also set up Fulfillment by Amazon (FBA) on your Seller Central account. Once you've set up FBA on your Seller Central account, you can activate MCF part of the Buy with Prime onboarding process, where you can import your Seller Central inventory and set up Amazon as your fulfillment provider. Once activated, orders placed through Buy with Prime are automatically fulfilled by MCF. Buy with Prime automatically syncs the tracking numbers on your MCF products.

    Note: You can't fulfill Buy with Prime orders manually or using another fulfillment provider.

  • FBA fulfills orders placed on Amazon.com. MCF fulfills orders on any of your sales channels, including your site.

  • Buy with Prime products offer Prime shipping speeds to your Buy with Prime customers. You don't need to set up the shipping speeds yourself.

  • To learn more about storage limits, go to: FBA inventory storage limits.

  • The following fulfillment statuses available for Buy with Prime orders:

    • Unfulfilled: The product isn't fulfilled.
    • Preparing to ship: Amazon is preparing to fulfill the product.
    • Unable to fulfill: Amazon can’t fulfill the item due to a lack of available inventory. Amazon will automatically refund your customer. You don’t need to take any steps to process the refund.
    • Shipped: The product is fulfilled and has shipped.
  • First, cancel the order in Seller Central:

    1. Go to Seller Central, and then choose Manage orders.
    2. Use the order ID to find the order that you want to cancel, and then open the order detail page.
    3. Request cancellation. You receive an email notification if the order was canceled successfully or unsuccessfully.

    After you've successfully canceled the order, your Buy with Prime customer will be eligible for a full refund.

  • Yes. Seller Central now displays Buy with Prime Order IDs for all Buy with Prime orders on the Manage Order page. So, you can easily assist your customers with their order and fulfillment inquiries, such as requests to check their order status or to cancel an order.

  • You can import your active and inactive product listings from Seller Central. You can verify if a product

    listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. 

    Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t 

    import merchant fulfilled products or virtual product bundles on Amazon.


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