The ecommerce landscape is highly competitive, with brands fighting to get the attention—and, ultimately, the dollars—of online shoppers. Meanwhile, consumers are constantly bombarded with advertising and messaging from brands, making it increasingly difficult for brands like yours to stand out.
In this competitive selling environment, the costs associated with driving traffic to an online store and converting those visitors into paying customers can be substantial. So, now more than ever, merchants are seeking proven solutions that can help them efficiently attract new customers and drive higher return on ad spend (ROAS). In fact, 2022 research conducted by Buy with Prime found that identifying and investing in profitable advertising strategies while lowering ad spend ranks No. 2 in business priorities among surveyed merchants.
One powerful tool that online sellers are leveraging to rise above the noise is digital display advertising, specifically display ads that use a demand-side platform (DSP). Digital display ads are visual ads that appear on websites, mobile apps, and other digital properties, offering a highly targeted and measurable way to reach potential customers. A DSP provides strategic automation, with programmatic, centralized media buying from multiple sources.
Amazon DSP, specifically, is an Amazon Ads display ad solution that has a unique offering available for Buy with Prime merchants that can help you reach the most relevant audiences off of Amazon using exclusive insights and shopping signals. Tapping into an expansive ad placement network, this solution engages shoppers who expressed interest in your products, or similar products and categories on Amazon.com, as they visit thousands of sites across the web and then attracts them to your ecommerce site. You can also remarket to shoppers who previously visited your site, but didn’t make a purchase. Amazon DSP provides shopping insights and performance reporting for your ads so you can track conversions across channels and optimize your ad spend to help grow your Buy with Prime sales.
Now available for Buy with Prime, this unique solution is already helping merchants reach engaged shoppers across the web and convert them directly on their ecommerce sites. Some Buy with Prime merchants are even seeing an increase in new-to-brand customers and significant jumps in ROAS, but don’t take our word for it. Hear how these brands are seeing success with the Amazon DSP solution for Buy with Prime.
- Smart home device retailer Wyze wanted to reach lower-funnel shoppers who had expressed interest in its products on Wyze.com or similar products and categories on Amazon.com, but didn’t convert. During a campaign for Prime Day, Wyze used Amazon DSP for its products offering Buy with Prime and saw twice the click-through on the display ads, which featured the Buy with Prime badge and relevant Wyze products. It also achieved >20x ROAS across Wyze.com and Amazon.com.
“For site sales alone, these display ads drove results that met or exceeded the results we get through other ad channels. The added bonus was that we also saw and were able to track a marked increase in our product sales on Amazon.com, giving us a more comprehensive view of our overall return on ad spend.”
– Logan Dunn, Head of Ecommerce, Wyze
- Drinkware brand Corkcicle was looking for a way to increase both shopper conversion and ROAS, especially as the gifting season ramped up. With help from Buy with Prime Partner Power Digital, Corkcicle launched a holiday campaign using Amazon DSP. It built unique audiences to remarket to based on shopping signals from Amazon product listings and signals from the brand’s own website. Corkcicle saw 4.4x combined ROAS across ad channels and its attributed sales and a 488% increase in total ROAS from a full-funnel strategy that included Amazon DSP. (Read the full story)
“Seeing the Amazon DSP ads drive our ecommerce site’s sales at goal, quickly and on their own, was encouraging. Once they were added to our existing omnichannel sales funnel through remarketing, we were able to reach efficiencies and sales far above our goal.”
– Amanda Nelson, VP of Ecommerce, Corkcicle
- Leading up to the new Barbie movie release, Dragon Glassware wanted to get its Barbie-licensed products in front of relevant audiences. Using Amazon DSP, Dragon Glassware leveraged exclusive Amazon shopping signals and IMDB audiences to remarket to shoppers who had previously browsed Barbie brand content and products. As a result, Dragon Glassware exceeded its ROAS goals and performance on other ad channels, and 90% of shopper conversions from Amazon DSP ads for the Barbie campaign were new-to-brand customers.
“We do most of our business on Amazon, but being able to send traffic to our website, which historically has been tough, was huge. We see this ad solution as a way to grow our customer contact list, which will be huge for our email and SMS campaigns and driving lifetime value.”
– Matt Rollens, CEO, Dragon Glassware
- In hopes of driving traffic to the enhanced shopping experience on its ecommerce site, bareMinerals looked to the Amazon DSP solution for Buy with Prime. With the help of Within, a digital marketing agency and Buy with Prime Partner, the global beauty brand launched a display ad campaign that tapped into exclusive Amazon shopping signals and remarketed to shoppers who had expressed interest in bareMinerals products, or similar products and categories. The campaign saw ROAS of 6.9x across its ecommerce site and a combined ROAS of 12.8x across Amazon.com and bareMinerals.com. (Read the full story)
“Amazon DSP ads that point to a brand’s ecommerce store is very interesting because, basically, it’s marrying the best of two worlds. Amazon has a tremendous amount of data that is valuable to the ad strategy, while the dotcom store has the rich experience that’s tailored to its shoppers.”
– Josh Miller, Executive Director of Paid Media, bareMinerals
If you’re looking for a new way to reach and convert engaged shoppers, learn more about Amazon DSP for Buy with Prime merchants and sign up on the interest list.