• Buy with Prime requirements

    If you don’t have Seller Central, Multi-Channel Fulfillment, or Amazon Pay accounts, you begin the process to meet these requirements during Buy with Prime registration.

    1. Professional Seller Central account or a Multi-Channel Fulfillment account: You need either account to start offering 1-2-day shipping and fulfill Buy with Prime orders using Amazon Multi-Channel Fulfillment.
    2. Amazon Pay account: Processes payments for Buy with Prime orders using Amazon Pay, verifies a shopper’s Prime status, and provides shoppers a fast, secure checkout by using their Amazon account. For more information, go to Amazon Pay.
  • Signing up for Multi-Channel Fulfillment

    Amazon's fulfillment services (which includes Multi-Channel Fulfillment) leverage the world’s largest fulfillment network, with more than 200 fulfillment centers globally, to provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers, and Amazon handles the rest—product storage, delivery, order tracking, and returns. With Amazon's fulfillment services, you can fulfill both Amazon.com and Buy with Prime orders with one pool of inventory.

    Multi-Channel Fulfillment (MCF) allows you to offer your website shoppers the Prime delivery experience by fulfilling your Buy with Prime orders using MCF for 1-2 day shipping.

  • Selling on Amazon.com

    If you would like to offer Buy with Prime on your website and also want to start selling on Amazon.com, you will need to register for a Seller Central account and register for Multi-Channel Fulfillment (MCF) services.

    If you’re an existing Amazon seller and have an active Seller Central account, sign up isn’t required. For more information about adding MCF to your Seller Central account, go to Seller Central.

  • Multi-Channel Fulfillment

    If you aren’t an Amazon seller or a vendor and don’t have a Seller Central account, you can still use Amazon fulfillment services by setting up a Multi-Channel Fulfillment account.

    To set up a Multi-Channel Fulfillment account:

    Step 1Sign in to or create an Amazon.com account.

    Step 2Enter your legal business name, primary contact information, and business address.

    Step 3Choose Register.

    For more information, go to sign up for Multi-Channel Fulfillment or the FAQ.

  • Signing up for Fulfillment by Amazon

    Fulfillment by Amazon allows you to outsource order fulfillment to Amazon for orders placed on Amazon.com, while Multi-Channel Fulfillment fulfills orders on any of your channels, including your own website. With Fulfilled by Amazon, you send products to Amazon fulfillment centers, and when a customer makes a purchase, Amazon picks, packs, and ships the order.

    If you have an active Seller Central account:

    Step 1Sign in to Seller Central.

    Step 2On the side menu, choose Inventory, and then Dashboard.

    Step 3Choose register for Fulfillment by Amazon.

    For more information, go to Fulfillment by Amazon.

    If you don’t have an active Seller Central account:

    Step 1Create an Amazon seller account. To create an account, go to How to start selling on Amazon.

    Step 2After you create your Amazon seller account, sign in to Seller Central to register for Fulfillment by Amazon.

  • Requirements FAQ

    Get answers to common questions about Buy with Prime requirements.

    • Buy with Prime is designed as a complementary offering to your existing Amazon.com business. By adding Buy with Prime to your ecommerce site, you can offer Prime shopping benefits to Prime members in more places.



    • Yes, you can choose to offer Buy with Prime for products that are exclusively sold on your ecommerce site. However, you must create a Multi-Channel Fulfillment account and ensure that you have products in Amazon fulfillment centers. You can remove a product from Amazon.com by changing the sell-by date to a future date in your Seller Central catalog.



    • Yes, you are required to send your products to Amazon’s fulfillment centers and use Amazon Multi-Channel Fulfillment to fulfill your Buy with Prime orders. You must follow the eligibility requirements and product restrictions for Fulfillment by Amazon. How much inventory to send and when is up to you. Amazon will pick, pack, ship, and handle returns and exchanges on your behalf.

    • Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the same Prime delivery experience as Amazon.com.

    • Amazon Multi-Channel Fulfillment is a logistics provider with a range of services and solutions for organizations of all sizes that want to outsource certain aspects of their warehousing, inventory management, and fulfillment operations.

    • No. Buy with Prime gives you the freedom to choose how and where to sell your products. You do not need to sell on Amazon.com to use Buy with Prime. Merchants that do sell on Amazon.com are not required to have price and selection parity with their Amazon.com listings.

    • Yes. Your entire site, including products that don’t offer Buy with Prime, must comply with the Buy with Prime product policies. See our Merchant Console Service Terms for more information.

    For more information, go to FAQ library.

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