Buy with Prime is designed as a complementary offering to your existing Amazon.com business. By adding Buy with Prime to your ecommerce site, you can offer Prime shopping benefits to Prime members in more places.
If you don’t have Seller Central, Multi-Channel Fulfillment, or Amazon Pay accounts, you begin the process to meet these requirements during Buy with Prime registration.
Amazon's fulfillment services (which includes Multi-Channel Fulfillment) leverage the world’s largest fulfillment network, with more than 200 fulfillment centers globally, to provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers, and Amazon handles the rest—product storage, delivery, order tracking, and returns. With Amazon's fulfillment services, you can fulfill both Amazon.com and Buy with Prime orders with one pool of inventory.
Multi-Channel Fulfillment (MCF) allows you to offer your website shoppers the Prime delivery experience by fulfilling your Buy with Prime orders using MCF for 1-2 day shipping.
If you would like to offer Buy with Prime on your website and also want to start selling on Amazon.com, you will need to register for a Seller Central account and register for Multi-Channel Fulfillment (MCF) services.
If you’re an existing Amazon seller and have an active Seller Central account, sign up isn’t required. For more information about adding MCF to your Seller Central account, go to Seller Central.
If you aren’t an Amazon seller or a vendor and don’t have a Seller Central account, you can still use Amazon fulfillment services by setting up a Multi-Channel Fulfillment account.
Step 1Sign in to or create an Amazon.com account.
Step 2Enter your legal business name, primary contact information, and business address.
Step 3Choose Register.
Fulfillment by Amazon allows you to outsource order fulfillment to Amazon for orders placed on Amazon.com, while Multi-Channel Fulfillment fulfills orders on any of your channels, including your own website. With Fulfilled by Amazon, you send products to Amazon fulfillment centers, and when a customer makes a purchase, Amazon picks, packs, and ships the order.
Step 1Sign in to Seller Central.
Step 2On the side menu, choose Inventory, and then Dashboard.
Step 3Choose register for Fulfillment by Amazon.
For more information, go to Fulfillment by Amazon.
Step 1Create an Amazon seller account. To create an account, go to How to start selling on Amazon.
Step 2After you create your Amazon seller account, sign in to Seller Central to register for Fulfillment by Amazon.
Get answers to common questions about Buy with Prime requirements.
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