For Business

Fulfillment by Amazon (FBA)

Fulfillment by Amazon allows you to outsource order fulfillment to Amazon for orders placed on Amazon.com, while Multi-Channel Fulfillment fulfills orders on any of your channels, including your own website.

What is Fulfillment by Amazon (FBA)?

With Fulfilled by Amazon, you send products to Amazon fulfillment centers, and when a customer makes a purchase, Amazon picks, packs, and ships the order.

Benefits of FBA

  • Spend less. Shipping with FBA costs 30% less per unit than standard shipping options offered by major U.S. carriers and 70% less per unit than their premium options comparable to FBA.
  • Increase sales. Use FBA to deliver orders with the speed and reliability customers love. That can help you increase sales and repeat purchases. Consolidate inventory into a single pool that can be used across all sales channels.
  • Grow your business. Our network includes hundreds of fulfillment centers worldwide and can help you reach customers around the globe.
  • Operate with greater ease. Instead of spending time processing orders, handling customer inquiries, and managing returns, use FBA to focus on developing products and delighting customers.

For more information, go to Fulfillment by Amazon.

Sign up to FBA

If you have an active Seller Central account:

Step 1 Sign in to Seller Central.
Step 2 On the side menu, choose Inventory, and then Dashboard.
Step 3 Choose register for Fulfillment by Amazon.

For more information, go to Fulfillment by Amazon.

If you don’t have an active Seller Central account:

Step 1 Create an Amazon seller account. To create an account, go to How to start selling on Amazon.
Step 2 After you create your Amazon seller account, sign in to Seller Central to register for Fulfillment by Amazon.

For more information about adding FBA, go to Fulfillment by Amazon.

Note: When you complete reviewing the information about Fulfillment by Amazon, go back to How to set up the Buy with Prime widget.

Requirements FAQ