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  • Quick start guide: Learn more about adding products to your Buy with Prime catalog

    By adding your products to your Buy with Prime catalog, you can manage and select the products you want to offer Buy with Prime on your ecommerce site. From the Products tab in the merchant console, you can:

    • Import product catalog information from Amazon
    • Add products manually
    • Update individual products
    • Edit products in bulk
    • Delete products

    Note: If you want to offer Buy with Prime products that have variations (for example, with various sizes and colors), contact your sales representative to discuss your options.

    Add products for Buy with Prime using one of the following options:

    • Option 1 Import from Amazon: Go to Import from Amazon.
    • Option 2 Add your products manually: See detailed information in the next section Manage your Buy with Prime catalog.
       

    To learn more about Import from Amazon, go to: Import from Amazon.

    To learn more about Buy with Prime, go to: Set up Buy with Prime.

    To learn more about activating Amazon's fulfillment services, go to: Order fulfillment.

  • Getting started: Manage your Buy with Prime catalog

    Use the merchant console to add, update, and delete product information. Ensure that you have activated Amazon's fulfillment services before adding your products to offer Buy with Prime.

    Add and update your products 

    To add a product:

    Step 1Open the merchant console.

    Step 2Choose Products, then Add a product.

    Step 3Enter the Product title.

    Step 4Add the Pricing information and verify the product price matches the price on your site.

    Step 5To add media for your product, in the Product images field, choose upload file. The featured file is main image that’ll be displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot or by checking the box on the image, and then choosing Set Featured

    Step 6Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central for the product that should be shipped for a Buy with Prime order. 

    Step 7Enter the SKU for the product, which should match the product SKU on your site.

    Step 8Toggle the Offer Prime button when all conditions are met. Note: To check that a product is eligible for Buy with Prime, the product must be fulfilled by Amazon. Tip: If you've completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly. 

    Step 9Choose Save.

    To add a product with variations:
    Important: Contact your Buy with Prime sales representative to get assistance with updating the Buy with Prime button for product variations.

    Step 1Open the merchant console.

    Step 2Choose Products, and then Add a product.

    Step 3Enter the Product title.

    Step 4Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.

    Step 5In the Options field, enter each option value followed by a comma.

    Step 6If your variations differ in more than one way, select +Add another variationNote: You can add up to 100 variations and 5 variation types per product.

    Important: Repeat steps 7-12 for each variation per product as needed.

    Step 7Add the Pricing information and verify that the product price matches the price on your site.

    Step 8To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot or by checking the box on the image, and then choosing Set Featured.

    Step 9Enter the Amazon SKU for the variation, which should match your Amazon SKU on Seller Central to ship the product as a Buy with Prime order. 

    Step 10Enter the SKU for the variation, which should match the product SKU on your site. 

    Step 11Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you've completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly.

    Step 12Choose Save.
     

    To edit an existing product: 

    Step 1Open the merchant console.

    Step 2Choose Products, and then select the product that you want to edit to open the Editing view.

    Step 3Edit the fields, as appropriate, then choose Save.
     

    To edit multiple products at once:

    Step 1Open the merchant console.

    Step 2Choose Products, and then select the Pencil icon to open the Editing view.

    Step 3Select the products that you want to bulk edit, and use the edit row to make your updates. Note: Only the Price and Offer Prime attributes can be bulk edited for multiple products.

    Step 4Choose Save.
     

    Update details for product catalog information imported from Amazon using one of the options

    Option 1:

    Step 1Open the merchant console.

    Step 2Choose Products, and then select the product that you want to update.

    Step 3Select Actions.

    Step 4Select Update products from Amazon.
     

    Option 2:

    Step 1Open the merchant console.

    Step 2Select Products.

    Step 3Select the Product Title that you want to update.

    Step 4On the product details page, select Actions.

    Step 5Choose Update from Amazon and on the next screen decide which attribute(s) you want to update.

    Step 6Select Update products from Amazon.
     

    Delete products 

    To delete a product:

    Step 1Open the merchant console.

    Step 2Choose Products

    Step 3Choose Actions next to the product that you want to delete.

    Step 4Choose Delete product.
     

    To delete multiple products:

    Step 1Open the merchant console.

    Step 2Choose Products, and then select the products that you want to delete.

    Step 3Choose Actions.

    Step 4Choose Delete.
     

    Import from Amazon

    To import your Amazon product catalog information from Seller Central directly into your Buy with Prime catalog:

    Step 1Open the merchant console.

    Step 2Choose Products.

    Step 3Choose Import from Amazon.

    Step 4Follow the prompts to link your Seller Central account and connect it to Buy with Prime.

    Step 5Choose Import from Amazon.

    Note: Import from Amazon will only import product catalog information for Amazon-fulfilled products from Seller Central, and product catalog information for your merchant fulfilled products won’t be imported.

Buy with Prime catalog FAQ

Get answers to common questions about your Buy with Prime catalog.
  • You can go to Seller Central to see inventory levels for your products offering Buy with Prime. Go to Seller Central choose Manage Inventory in the Your Services section to see all your Amazon SKUs and available quantities.

  • Buy with Prime doesn't support digital products or services.

  • Variations are subsets of a "parent" product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

  • You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

  • If you want to offer Buy with Prime with products that have variations, contact your sales representative to discuss your options.

  • To add product variations to your Buy with Prime catalog, you can import from Amazon or add them manually using the following steps:

    1. Open the merchant console.
    2. Choose Products, and then Add a product.
    3. Enter the Product title.
    4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
    5. In the Options field, enter each option value followed by a comma.
    6. If your variations differ in more than one way, select +Add another variationNote: You can add up to 100 variations and 5 variation types per product. Important: Repeat steps 7-12 for each variation per product, as needed.
    7. Add the Pricing information and verify that the product price matches the price on your site.
    8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
    9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order. 
    10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
    11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you've completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly.
    12. Choose Save.
  • You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

  • Yes. Seller Central now displays Buy with Prime Order IDs for all Buy with Prime orders on the Manage Order page. So, you can easily assist your customers with their order and fulfillment inquiries, such as requests to check their order status or to cancel an order.


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