Catalog

By adding your products to your Buy with Prime catalog, you can manage and select the products you want to offer Buy with Prime on your ecommerce site.

You can add products for Buy with Prime using one of the following options:

• Option 1 Import from Amazon: Go to Import from Amazon.
• Option 2 Add your products manually: See detailed information in Manage your Buy with Prime catalog.
  

To learn more about Import from Amazon, go to Import from Amazon.

To learn more about Buy with Prime, go to Set up Buy with Prime.

To learn more about activating Amazon’s fulfillment services, go to Order fulfillment.

Ensure that you have activated Amazon’s fulfillment services before adding your products to offer Buy with Prime. Then, you can use the merchant console to:

• Verify your inventory
• Add products not sold on Amazon
• Add products to your Buy with Prime catalog
• Edit your Buy with Prime catalog
• Update details for product catalog imported from Amazon
• Delete products from your Buy with Prime catalog
• Import from Amazon

To add products to your catalog, ensure you have inventory available.

• If you’re a current seller on Amazon, but don’t sell a specific product there, perform the steps listed in Add products not sold on Amazon.
• If you’re a current seller on Amazon and have inventory available, continue to Add products to your Buy with Prime catalog.
• If you aren’t a current seller on Amazon, create an Amazon seller account, and then perform the steps listed in Add products not sold on Amazon.
• If you’re an Amazon vendor, contact your sales representative.

To add your product to the Amazon catalog, perform the following steps:

1. Sign in to your Seller Central account.
2. In the Manage Your Inventory section, choose Add a Product, and then choose Search or Create New Product.
   
   1. Search lets you to search for your item to see if it already exists in the Amazon.com catalog. This would be the best option if you have a Universal Product Code (UPC) for the product that you need to add to your inventory.
      
      • If the UPC is linked to an ASIN in the catalog, the system shows you the picture of the ASIN that you entered and you see the sell yours option.
      • If no product appears, create a new product.
   2. Create New Product lets you to create a new ASIN for an item that can’t be found in the catalog. Follow the on-screen prompts to enter your product details.
3. Publish your product to Amazon.
4. Choose More info, and then set the Offering Release Date to a date in the year 2050, which ensures that it won’t go up for sale on Amazon.
5. Verify that the product status appears as Inactive (Start Date in future) in Seller Central. Note that it can take up to 15 minutes to appear.
6. Follow the instructions to ship inventory into Amazon Fulfillment Centers.
7. Connect your product to the merchant console and turn on Buy with Prime by following the steps listed in Add products to your Buy with Prime catalog.

To add products to your catalog, perform the following steps:

1. Sign in to merchant console.
2. On the side menu, choose Products, and then Add a product.
   

   

3. On the Product details page, enter the Product title.
   Note: The product description page URL can’t exceed 2,000 characters.
4. (Optional) Enter the product description.
5. If your product has variations, choose the Variations tab and continue to Step 6. If your product doesn’t have variations, skip to Step 12.
6. Choose Variations and Options.
   

   

7. From the Varies on drop-down menu, select the variation type. You can choose size, color, or style.
8. In the Options field, enter the option(s) for the variation type. For example, large, green, or classic.
9. Choose Add.
10. If your product has more variations, choose Add another variation, and repeat steps 7-9 for each variation that you add.
    

    

    Note: You can add up to five variation types and 100 variation options for each product. Ensure that the multiple variants have different attributes when listed under a parent product.
11. Enter the product Price and ensure that the product price matches the price on your site.
12. In the Product images section, choose Upload file, and then choose the featured image for this product. Shoppers will see the featured image in the Buy with Prime checkout and in post purchase environments such as the order confirmation email and the order tracking page.
13. Enter the SKU for the product, which should match the product SKU on your site.
14. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central for the product that will be shipped for a Buy with Prime order.
15. Turn Offer Prime on when all conditions are met.
    Note: The Buy with Prime button doesn’t support merchant fulfilled products.
16. (Optional) In the Product detail page URL section, enter the URL to the product detail page on your ecommerce site.
17. For products with variations, select whether you want to enter the URL for a Parent product or a Variation. Parent refers to the main product, and Variation refers to the different variants of the product, such as different colors, sizes, or styles.
    

    

18. Choose Save.
    Tip: If you’ve completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site’s product detail page for this product to confirm that the Buy with Prime button is rendering correctly.

You can edit one or multiple products:

To edit a product:

1. Sign in to the merchant console.
2. On the side menu, choose Products.
3. Choose the product that you want to edit to open the Edit Product page.
4. Edit your product details, and then choose Save.

To bulk edit products:

1. Sign in to the merchant console.
2. From the side menu, choose Products.
3. Choose the edit icon to open the Editing view.
   

   

4. Select the products that you want to bulk edit, and use the Editing view menu to make your updates.
   

   

   Note: Only the Price and Offer Prime attributes can be bulk edited.
5. Choose Save.

To update details for the product catalog that you imported from Amazon, perform the following steps:

1. Sign in to merchant console.
2. On the side menu, choose Products, and then select the product that you want to update.
3. On the Actions column, choose the more actions (...) menu. Alternatively, you can choose the product title to be redirected to the product details page, and then choose Actions.

4. Choose Update from Amazon to be directed to a new page where you can select which product details to update from your Amazon catalog.

   

   You can select to update the following product details:
   

   • All details
   • Price
   • Image
   • Title
   • Amazon Standard Identification Numbers (ASINs)

5. Choose Update product from Amazon.

   

   Note: This action will overwrite any product details for the Buy with Prime products you’ve chosen to update.

To delete products from your catalog, perform the following steps:

1. Sign in to merchant console.
2. On the side menu, choose Products.
3. Choose if you want to delete one or more products:
   

   • To delete one product: From the Actions column, choose […] next to the product that you want to delete, and then choose Delete product. Alternatively, choose the product that you want to delete, on the Edit product page choose the the more actions (...) menu, and then Delete product.

     

   • To delete multiple products: Select all the products that you want to delete, then from the Actions column, choose the more actions (...) menu, and then Delete products.
     

     

4. Choose Delete product.
5. After your changes are saved, review your catalog to confirm that the product you deleted is no longer listed.

To import your Amazon product catalog information from Seller Central directly into your Buy with Prime catalog:

1. Sign in to merchant console.
2. On the side menu, choose Products.
3. Choose Import products, and then select From Amazon.
4. Follow the prompts to link your Seller Central account and connect it to Buy with Prime.
5. You can select to import new products or update existing product details.

6. Choose Import your Amazon products.

   Note: Import from Amazon will only import product catalog information for Amazon-fulfilled products from Seller Central, and product catalog information for your merchant fulfilled products won’t be imported. To learn more about Import from Amazon, go to Import from Amazon.

1. Open Seller Central.
2. Choose inventory.
3. Choose Manage all inventory.
4. Search your product by SKU, then press Enter.
5. The status of your product should be Active. Products with no inventory have an Inactive status. Check for any notes related to other reasons for Inactive status.
6. Check the Available column for inventory count. It should be more than zero to offer Buy with Prime.

Learn more about how to manage your Amazon inventory.