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  • Quick start guide: Learn more about adding products to your Buy with Prime catalog

    By adding your products to your Buy with Prime catalog, you can manage and select the products you want to offer Buy with Prime on your direct to consumer (DTC) site. From the Products tab in the merchant console, you can:

    • Import product catalog information from Amazon
    • Add products manually
    • Update individual products
    • Edit products in bulk
    • Delete products
       

    Note: Products with variants such as additional sizes or colors aren't supported.

    Add products for Buy with Prime using one of the following options:

    • Option 1 Import from Amazon: Go to Import from Amazon.
    • Option 2 Add your products manually: See detailed information in the next section Manage your Buy with Prime catalog.
       

    To learn more about Import from Amazon, go to: Import from Amazon.

    To learn more about Buy with Prime, go to: Set up Buy with Prime.

    To learn more about activating Amazon's fulfillment services, go to: Order fulfillment.

  • Getting started: Manage your Buy with Prime catalog

    Use the merchant console to add, update, and delete product information. Ensure that you have activated Amazon's fulfillment services before adding your products to offer Buy with Prime.

    Add and update your products 

    To add a product:

    Step 1Open the merchant console.

    Step 2Choose Products, then Add a product.

    Step 3Enter the Product title.

    Step 4Add the Pricing information and verify the product price matches the price on your site.

    Step 5To add media for your product, in the Product images field, choose upload file. The featured file is main image that’ll be displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot or by checking the box on the image, and then choosing Set Featured

    Step 6Toggle the Offer Prime button when all conditions are met. Note: To check that a product is eligible for Buy with Prime, the product must be fulfilled by Amazon. Tip: If you've completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site's product detail page for this product to confirm the Buy with Prime button is rendering correctly. 

    Step 7Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central for the product that should be shipped for a Buy with Prime order. Note: SKU - Stock Keeping Unit.

    Step 8Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU would likely be the same.

    Step 9Choose Save.
     

    To update an existing product:

    Step 1Open the merchant console.

    Step 2Choose the Edit button.

    Step 3Edit the fields, as appropriate, then choose Save.
     

    To update multiple products at once:

    Step 1Open the merchant console.

    Step 2Choose the Edit button.

    Step 3Select the products that you want to bulk edit, and use the edit row to make your updates. Note: You can only bulk edit the Price and Offer Prime attributes. 

    Step 4Choose Save.
     

    Update details for product catalog information imported from Amazon using one of the options

    Option 1:

    Step 1Open the merchant console.

    Step 2Choose Products, and then select the product that you want to update.

    Step 3Select the Actions button.

    Step 4Select Update products from Amazon.
     

    Option 2:

    Step 1Open the merchant console.

    Step 2Select Products.

    Step 3Select the Product Title that you want to update.

    Step 4On the product details page, select the Actions button.

    Step 5Choose Update from Amazon and on the next screen decide which attribute(s) you want to update.

    Step 6Select Update products from Amazon.
     

    Delete products 

    To delete a product:

    Step 1Open the merchant console.

    Step 2Choose Products

    Step 3Choose the Actions button next to the product that you want to delete.

    Step 4Choose Delete product.
     

    To delete multiple products:

    Step 1Open the merchant console.

    Step 2Choose Products, and then check the boxes next to the products that you want to delete.

    Step 3Choose the Actions button.

    Step 4Choose Delete.
     

    Import from Amazon

    To import your Amazon product catalog information from Seller Central directly into your Buy with Prime catalog:

    Step 1Open the merchant console.

    Step 2Choose Products.

    Step 3Choose Import from Amazon.

    Step 4Follow the prompts to link your Seller Central account and connect it to Buy with Prime.

    Step 5Choose Import from Amazon.

    Note: Import from Amazon will only import product catalog information for Amazon-fulfilled products from Seller Central, and product catalog information for your merchant fulfilled products won’t be imported. Importing listing data for products with variants isn’t supported.

Buy with Prime catalog FAQ

Get answers to common questions about your Buy with Prime catalog.
  • You can go to Seller Central to see inventory levels for your products offering Buy with Prime. Go to Seller Central choose Manage Inventory in the Your Services section to see all your Amazon SKUs and available quantities.

  • Buy with Prime doesn't support digital products or services.


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