• Learn more about adding products to your Buy with Prime catalog

    By adding your products to your Buy with Prime catalog, you can manage and select the products you want to offer Buy with Prime on your ecommerce site. 

    You can add products for Buy with Prime using one of the following options:

    • Option 1 Import from Amazon: Go to Import from Amazon.
    • Option 2 Add your products manually: See detailed information in the next section Manage your Buy with Prime catalog.

    To learn more about Import from Amazon, go to Import from Amazon.

    To learn more about Buy with Prime, go to Set up Buy with Prime.

    To learn more about activating Amazon's fulfillment services, go to Order fulfillment.

  • Manage your Buy with Prime catalog

    Ensure that you have activated Amazon's fulfillment services before adding your products to offer Buy with Prime. Then, you can use the merchant console to:

     


     

    Verify your inventory

    To add products to your catalog, ensure you have inventory available.

     


     

    Add products not sold on Amazon

    To add your product to the Amazon catalog, perform the following steps:

    Step 1Sign in to your Seller Central account.

    Step 2In the Manage Your Inventory section, choose Add a Product, and then choose Search or Create New Product.

    • Search lets you to search for your item to see if it already exists in the Amazon.com catalog. This would be the best option if you have a Universal Product Code (UPC) for the product that you need to add to your inventory.

      • If the UPC is linked to an ASIN in the catalog, the system shows you the picture of the ASIN that you entered and you see the sell yours option.
      • If no product appears, create a new product.

    • Create New Product lets you to create a new ASIN for an item that can’t be found in the catalog. Follow the on-screen prompts to enter your product details.

     

    Step 3Publish your product to Amazon.

    Step 4Choose More info, and then set the Offering Release Date to a date in the year 2050, which ensures that it won’t go up for sale on Amazon.

    Step 5Verify that the product status appears as Inactive (Start Date in future) in Seller Central. Note that it can take up to 15 minutes to appear.

    Step 6Follow the instructions to ship inventory into Amazon Fulfillment Centers.

    Step 7Connect your product to the merchant console and turn on Buy with Prime by following the steps listed in Add products to your catalog.

     


     

    Add products to your Buy with Prime catalog

    To add products to your catalog, perform the following steps:

    Step 1Sign in to merchant console.

    Step 2From the side menu, choose Products, and then Add a product.

    Step 3On the Product details page, enter the Product title.

    Note: The product description page URL can't exceed 2,000 characters.

    Step 4(Optional) Enter the product description.

    Step 5If your product has variations, choose the Variations tab and continue to Step 6. If your product doesn’t have variations, skip to Step 12.

    Step 6Choose Variations and Options.

    Step 7From the Varies on drop-down menu, select the variation type. You can choose size, color, or style.

    Step 8In the Options field, enter the option(s) for the variation type. For example, large, green, or classic.

    Step 9Choose Add.

    Step 10If your product has more variations, choose Add another variation, and repeat steps 7-9 for each variation that you add.

    Note: You can add up to 5 variation types and 100 variation options for each product.

    Step 11Enter the product Price and ensure that the product price matches the price on your site.

    Step 12In the Product images section, choose Upload file, and then choose the featured image for this product. Shoppers will see the featured image in the Buy with Prime checkout and in post purchase environments such as the order confirmation email and the order tracking page.

    Step 13Enter the SKU for the product, which should match the product SKU on your site.

    Step 14Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central for the product that will be shipped for a Buy with Prime order.

    Step 15Turn Offer Prime on when all conditions are met.

    Note: The Buy with Prime button doesn't support merchant fulfilled products.

    Step 16(Optional) In the Product detail page URL section, enter the URL to the product detail page on your ecommerce site.

    For products with variations, select whether you want to enter the URL for a Parent product or a Variation. Parent refers to the main product, and Variation refers to the different variants of the product, such as different colors, sizes, or styles.

    Step 17Choose Save.

    Tip: If you've completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly. 


     

    Edit your Buy with Prime catalog

    You can edit one or multiple products:

    To edit a product:

    Step 1Sign in to the merchant console.

    Step 2From the side menu, choose Products.

    Step 3Choose the product that you want to edit to open the Edit Product page.

    Step 4Edit your product details, and then choose Save.

     

    To bulk edit products:

    Step 1Sign in to the merchant console.

    Step 2From the side menu, choose Products.

    Step 3Choose the Pencil icon to open the Editing view.

    Step 4Select the products that you want to bulk edit, and use the edit row to make your updates.

    Note: Only the Price and Offer Prime attributes can be bulk edited.

    Step 5Choose Save.


     

    Update details for product catalog imported from Amazon

    To update details for the product catalog that you imported from Amazon, perform the following steps:

    Step 1Sign in to merchant console.

    Step 2From the side menu, choose Products, and then select the product that you want to update.

    Step 3From the Actions column, choose […]. Alternatively, you can choose the product title to be redirected to the product details page, and then choose Actions.

    Step 4Choose Update from Amazon to be directed to a new page where you can select which product details to update from your Amazon catalog.

    Step 5You can select to update the following product details:

    • All details
    • Price
    • Image
    • Title
    • Amazon Standard Identification Numbers (ASINs)

     

    Step 6Choose Update product from Amazon.

    Note: This action will overwrite any product details for the Buy with Prime products you've chosen to update.


     

    Delete products from your Buy with Prime catalog

    To delete products from your catalog, perform the following steps:

    Step 1Sign in to merchant console.

    Step 2From the side menu, choose Products.

    Step 3Choose if you want to delete one or more products: 

    • To delete one product: From the Actions column, choose […] next to the product that you want to delete, and then choose Delete product. Alternatively, choose the product that you want to delete, on the Edit product page choose […], and then Delete product.

     
    • To delete multiple products: Select all the products that you want to delete, then from the Actions column, choose […], and then Delete products.

     

    Step 4Choose Delete product.

    Step 5After your changes are saved, review your catalog to confirm that the product you deleted is no longer listed.


     

    Import from Amazon

    To import your Amazon product catalog information from Seller Central directly into your Buy with Prime catalog:

    Step 1Sign in to merchant console.

    Step 2From the side menu, choose Products.

    Step 3Choose Import products, and then select From Amazon.

    Step 4Follow the prompts to link your Seller Central account and connect it to Buy with Prime.

    Step 5You can select to import new products or update existing product details.

    Step 6Choose Import your Amazon products.

    Note: Import from Amazon will only import product catalog information for Amazon-fulfilled products from Seller Central, and product catalog information for your merchant fulfilled products won’t be imported. To learn more about Import from Amazon, go to Import from Amazon.

  •  

    Check product inventory in Seller Central

    Step 1Open Seller Central.

    Step 2Choose inventory.

    Step 3Choose Manage all inventory.

    Step 4Search your product by SKU, then press Enter.

    Step 5The status of your product should be Active. Products with no inventory have an Inactive status. Check for any notes related to other reasons for Inactive status.

    Step 6Check the Available column for inventory count. It should be more than zero to offer Buy with Prime.

    Learn more about how to manage your Amazon inventory.

  • Buy with Prime catalog FAQ

    Get answers to common questions about your Buy with Prime catalog.
    • You can go to Seller Central to see inventory levels for your products offering Buy with Prime. Go to Check product inventory in Seller Central.

    • Buy with Prime doesn't support digital products or services.

    • Variations are subsets of a "parent" product based on size, color, flavor, style, and other attributes. Shoppers are able to compare and choose products with different attributes on a single product detail page before purchasing.

    • You can’t prevent the importing of product variations from Seller Central into your Buy with Prime catalog. Products stored as variations in Seller Central might be stored as standalone products or variations on your site. If you don’t want to activate Buy with Prime for product variations imported from Seller Central, you can leave the Offer Prime button for them toggled off in the merchant console.

    • To add product variations to your Buy with Prime catalog, you can import from Amazon or add them manually using the following steps:

      1. Open the merchant console.
      2. Choose Products, and then Add a product.
      3. Enter the Product title.
      4. Select Variations, and then under Varies on, enter the name of the dimensions on which the product varies.
      5. In the Options field, enter each option value followed by a comma.
      6. If your variations differ in more than one way, select +Add another variationNote: You can add up to 100 variations and 5 variation types per product. Important: Repeat steps 7-12 for each variation per product, as needed.
      7. Add the Pricing information and verify that the product price matches the price on your site.
      8. To add media for your product, in the Product images field, choose upload file. The featured file is main image that is displayed to the shopper on the Buy with Prime checkout page. You can select the featured file by dragging a media file to the first slot, or by checking the box on the image, and then choosing Set Featured.
      9. Enter the Amazon SKU for the product, which should match your Amazon SKU on Seller Central, to ship the product as a Buy with Prime order. 
      10. Enter the SKU for the product, which should match the product SKU on your site. Note: In most cases, your Amazon SKU and SKU are the same.
      11. Toggle the Offer Prime button when all conditions are met. Note: Only products that are fulfilled by Amazon are eligible for Buy with Prime. Tip: If you've completed the steps to set up Buy with Prime and updated the code for products with variations, go to your site's product detail page for this product to confirm that the Buy with Prime button is rendering correctly.
      12. Choose Save.
    • You can import your active and inactive product listings from Seller Central. You can verify if a product listing is active or inactive by logging into Seller Central and then viewing the status next to each listing. Suppressed and incomplete product listings aren’t imported. The Import from Amazon feature won’t import merchant fulfilled products or virtual product bundles on Amazon.

    • Yes. Seller Central now displays Buy with Prime Order IDs for all Buy with Prime orders on the Manage Order page. So, you can easily assist your customers with their order and fulfillment inquiries, such as requests to check their order status or to cancel an order.

    For more information, go to FAQ library.

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