For Business

Tapping into Amazon’s fulfillment network can save you time

Tapping into Amazon’s fulfillment network can save you time


Why do 70% of all shoppers who add a product to their cart never complete their purchase? The numbers are clear: Research from Baymard found that 48% of shoppers jump ship because shipping costs, taxes and fees are too high. Another 22% are driven away by slow delivery times.

According to a 2022 report from Wunderman Thompson, which surveyed over 30,000 online shoppers around the world, 70% of consumers said they wished that retailers and brands offered similar services to Amazon Prime. And the top two things customers wished they could change about online shopping? Faster deliveries and free returns. In fact, more than 90% of US shoppers now expect 2-3 day delivery, according to McKinsey.

What Buy with Prime offers your ecommerce business is a winning combination of a convenient checkout experience and world-class logistics that tackles the issues of cart abandonment and back-end fulfillment head on — simultaneously helping to streamline many aspects of your order fulfillment process.

By tapping into the power of Amazon’s Multi-Channel Fulfillment (MCF), Buy with Prime gives you the ability to offer your customers the Prime shopping experience of fast, free 1-2 day shipping, precision order tracking, and easy returns for eligible orders.

Additionally, adding Buy with Prime to your site provides you with a new way to attract and engage Prime members by delivering a shopping experience they know and trust.

How Buy with Prime and MCF work together

All Buy with Prime orders are fulfilled using MCF. That means Amazon picks, packs, and ships your products directly to customers using the inventory you store in Amazon fulfillment centers — giving you more time and resources to grow your business.

In 2019 and 2020, Amazon invested more than $30 billion to fuel ecommerce seller success well into the future. Merchants using MCF benefit from using Amazon’s best-in-class fulfillment network, operational expertise, and efficiency.

Merchants using Fulfillment by Amazon (FBA) can also add Buy with Prime to their ecommerce sites more quickly, using FBA and MCF to fulfill their and Buy with Prime orders from a single pool of inventory. Learn more about the differences between FBA and MCF.

Fast shipping, trackable orders, easy returns

It can all add up to happier customers.

MCF is purpose-built for fast, cost-effective, and reliable ecommerce fulfillment. With MCF and Buy with Prime, you can:

  • Ensure orders placed on your channels are fully trackable with real-time updates.
  • Offer customers fast, free returns (for eligible products) that are sent back to an Amazon fulfillment center to be reincorporated into your inventory.
  • Have your packages delivered seven days a week at Prime shipping speeds.
  • Share Amazon-backed delivery estimates with customers before they place an order, enhancing the chances they’ll complete their purchase.

And when your customers make a purchase using Buy with Prime, it automatically triggers a series of email notifications they’ve come to expect, including order confirmation, shipment status, and order delivery.

Streamline inventory management to support your growth

With automatic inventory placement, Amazon’s fulfillment centers can store products closer to your customers to keep shipping costs low and help you scale to meet seasonal surges.

MCF also allows you to automate your order fulfillment process by using Amazon or third-party integrations to connect MCF with your existing ecommerce platforms or by building your own custom integration with developer-friendly APIs.

Using MCF to fulfill website orders, the California Design Den saw its business grow by 25% in just three months. And the company further scaled business growth by seamlessly integrating their Shopify website with MCF for order fulfillment, saving their team 1-2 hours per day.

“Expanding our online presence would not have been possible without MCF. Getting started with MCF was very simple, and the pooled inventory is perfect for our business. MCF is the affordable, preferred fulfillment option that helped our ecommerce business take off”
Deepak Mehrotra, California Design Den founder.

By integrating MCF, streamlining their fulfillment capacity, and offering free shipping, the sleep-aid company Hatch was also able to save more than 50% in freight costs. And the celebrated tea retailer VAHDAM® India accelerated its delivery times while saving 15% in fulfillment costs.

Since adding Buy with Prime to its site, Epic Water Filters has seen a 40% increase in conversions. “MCF addressed so many of our fulfillment challenges, allowing us to provide a great customer experience,” says COO Oliver Crane. “Before Buy with Prime, it would cost too much to offer the level of service larger companies in our industry provide to shoppers. Buy with Prime makes operating like the larger companies possible for small businesses like us.”

Flat-rate, predictable pricing

Millions of Prime members have access to fast and free delivery for their online orders, and Buy with Prime is an expansion of Prime shopping benefits beyond — directly to your site.

Using MCF to fulfill your Buy with Prime orders, you can delight your own customers with the Prime shipping experience while keeping fulfillment costs low with flat-rate, predictable pricing: There’s only one simple fee for picking, packing, and shipping. Prices start as low as $4.75 per unit, with tiered discounts of up to 60% on multi-unit orders and no peak surcharges.

You can reduce cart abandonment with shipping speeds as fast as one day for orders placed on any of your channels using MCF, including websites, online marketplaces, and social media. Amazon will handle all the end-to-end logistics and fulfillment, from inventory storage to packing, shipping, delivery, and eligible returns.

It’s easy to transform your business with Buy with Prime and MCF

The business benefits are clear: Buy with Prime allows you to tap into the potential to attract and convert millions of shoppers, leveraging the checkout experience they already know and trust — along with the powerful cost savings of one of the planet’s largest fulfillment networks.

Taking advantage of all that MCF and Buy with Prime have to offer is simpler than you think. With MCF, you ship your inventory to Amazon fulfillment centers and Amazon picks, packs, and ships your products, while offering Prime delivery speeds. If you’re currently using FBA for sales on, you can use your FBA inventory for Buy with Prime orders on your site. Learn more about Buy with Prime order fulfillment.

Related resources

Buy with Prime can take the headache out of fulfillment
Start engaging Amazon shoppers and Prime members on your own site