For Business

Start engaging Amazon shoppers and Prime members on your own site

Deliver on experiences trusted by millions and start offering Prime shopping benefits like fast, free shipping on your ecommerce site.

Top view of person's laptop with hand pointing to screen, and on a mobile device.

Different shoppers have different needs. Some customers want to know they can trust your site, while others looking for a place that ships products quickly. Still others want the peace of mind that it will be easy to return products without a hassle. More and more customers want it all--fast, free delivery, easy returns, and a seamless checkout that protects their info.

Fortunately, now your business can offer it all.

Buy with Prime and Amazon Pay offer Amazon shoppers and Prime members some of the same trusted shopping benefits they know on, on your site. By offering both solutions, you offer Amazon shoppers an easy, secure way to pay, while offering Prime shopping benefits like fast, free shipping and returns to millions of Prime members beyond

Why Amazon Pay?

Amazon Pay makes it easier for hundreds of millions of customers around the globe to quickly check-in and check through your digital store using the information already stored in their Amazon accounts. That means Amazon shoppers don’t have to create another site account or fill out a bunch of forms, they can just check out.

It can be challenging for shoppers to know what stores to trust with their payment information. As they try to navigate all the uncertainties of shopping online, Amazon Pay can provide that peace of mind new shoppers may be looking for. In a recent study, over 42% of merchants noticed a drop in chargebacks after implementing Amazon Pay’s advanced fraud protection technology.[1] Amazon Pay uses the AI and ML capabilities of to deliver a secure checkout option, leading to fewer chargebacks, less bad debt, and happier customers.

Amazon Pay can be great way to convert shoppers on your site, giving hundreds of millions of Amazon shoppers a way to speed through your checkout.

Why Buy with Prime?

Buy with Prime is a new way to grow your ecommerce business by attracting and converting your shoppers with Prime—offering fast, free delivery and a checkout experience shoppers love.

You can tap into marketing solutions specifically designed to help attract shoppers to your site. From remarketing to engaged Amazon audiences through social ads and using the Buy with Prime badge in your marketing.

Once shoppers check out on your site, Buy with Prime uses Amazon Pay technology to help verify Prime members status, so you get the same secure, speedy checkout experience. To help convert these shoppers, millions of Prime Members get more benefits like 1-2 day shipping, transparent delivery times, and free returns. Amazon handles the payment, processing, storage, packing, delivery and even returns on all Buy with Prime orders.

And there’s more, Buy with Prime can help you nurture customer relationships with control of your customer data. You can use order information, including email addresses for customer orders, to provide customer service and build direct relationships to grow your brand.

How do Amazon Pay and Buy with Prime compare?

Below is a brief overview of how Amazon Pay and Buy with Prime can support your business.

Amazon Pay

Buy with Prime


Hundreds of millions of
Amazon shoppers around the world

Millions of
US-based Prime members

Merchant benefits

  • Lower cart abandonment. Offer Amazon shoppers a way to buy without creating a new account.
  • Reduce chargebacks and fraud transactions. Amazon’s advanced fraud protection is the same technology used on
  • Leverage Amazon technology. Benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and more.
  • Attract Amazon shoppers to your site. Remarket to engaged Amazon audiences through relevant ads and use the Buy with Prime badge in your marketing.
  • Convert shoppers with fast, free delivery and checkout. Delight your customers with 1-2 day shipping, free returns, and an easy checkout.
  • Build direct relationships to grow your brand. Nurture customer relationships with control of your customer data.
  • Simplify your fulfillment. Use your existing Amazon inventory to start fulfilling your Buy with Prime orders while Amazon handles your storage, delivery, and returns.

Shopping benefits

  • Fast way to pay. Shoppers can breeze through checkout using the payment and address information stored in your Amazon account.
  • Worry-free shopping. Amazon shoppers experience a secure checkout, and eligible purchases are also protected by the A-to-z Guarantee.
  • Easy shopping. Amazon shoppers have one way to manage their payments on, check out at their favorite sites, and pay hands-free with Alexa.
  • Speedy delivery. Fast, free shipping and transparent delivery times that work with their schedule.
  • Trusted way to buy. Prime members can pay with confidence knowing their information is secure and their package will arrive.
  • Convenient shopping. Seamless checkout and hassle-free returns.

Growth/Marketing solutions

  • Financing
  • Advertising
  • Social marketing
  • Buy with Prime marketing toolkit

Customer support

Merchant and Amazon customer service offered

Merchant and Prime member support offered

Why do I need both?

By offering Buy with Prime and Amazon Pay, you get the best of both worlds. Amazon shoppers enjoy the same seamless, trusted Amazon checkout experience across the globe, while your business has more ways to grow in the US by offering Prime members more shopping benefits like fast, free shipping.

Start offering Amazon Pay today to convert Amazon shoppers with a fast, worry-free way to pay. Sign-up for Amazon Pay.

Already offering Amazon Pay? If you have products in Amazon’s fulfillment centers, it’s even easier to set up Buy with Prime and start offering millions of Prime members fast, free shipping and easy returns through your site.

If you’re ready to get started using Buy with Prime, you can sign up here.

Kris Orlowski