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  • Overview

    With Reviews from Amazon, you can display highly trusted product ratings and reviews on Buy with Prime product detail pages (PDPs). The Reviews from Amazon have the same look that shoppers are familiar with on Amazon.com. Shoppers can find overall ratings, read detailed product reviews from other customers, and filter them by a particular star rating.

    Reviews from Amazon is a solution that encompasses two components:

    • Ratings. With this component, shoppers can find the aggregated product rating.
    • Reviews. With this component, shoppers can find the individual product reviews.

     

    Benefits of Reviews from Amazon

    Reviews from Amazon can help your business with the following:

    • Increase shopper trust and social proof. Tap into the volume and authenticity of reviews from Amazon on your product detail page for Buy with Prime activated products to help boost shopper trust and provide social proof.
    • Boost brand credibility. Offer visibility into authentic reviews from Amazon for Buy with Prime activated products to help improve your brand’s credibility among shoppers.
    • Keep shoppers on your site. Shoppers can see reviews from Amazon for Buy with Prime activated products directly on your ecommerce site.
    • Expand product review volume. Amplify your site’s existing reviews solution to give shoppers more information about your Buy with Prime activated products.
  • Prerequisites

    To set up Reviews from Amazon on your site, perform the following prerequisite steps:

  • Set up Reviews from Amazon for your site

    Before you set up Reviews from Amazon, ensure you complete the Buy with Prime prerequisites and set up steps.

    To set up Reviews from Amazon

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Amazon reviews.

    Step 3Read the Eligibility for Reviews from Amazon section and complete the prerequisites

    Step 4On the Reviews from Amazon page, choose Get started to find a verification workflow that checks that your products are active on Amazon.com and registered with Amazon Brand Registry. 

    After completing the preceding steps, follow the instructions to pick which products to activate Reviews from Amazon.

  • Pick which products to display Reviews from Amazon

    To set up Reviews from Amazon you can pick an individual product or select multiple ones from a listing page. 

    To pick an individual product to set up Reviews from Amazon

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Reviews from Amazon.

    Step 3Find the product that you want to display Reviews from Amazon on. Use the search bar to find a product by title or SKU. You can also sort products by title, or filter products by star rating.

    Step 4Confirm your product selection to activate Reviews from Amazon. 

    Step 5Turn on Show reviews

    Step 6Go to Amazon.com to validate that Reviews from Amazon is active on the product detail page. Note: Reviews from Amazon is only displayed on products that are Buy with Prime eligible when the detail page is refreshed and loaded.

    To pick multiple products to set up Reviews from Amazon

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Reviews from Amazon.

    Step 3To select multiple products to activate Reviews from Amazon, click the checkbox next to the product image. To select all products, click the checkbox on the Product header. 

    Step 4From the Show reviews banner, click Turn On.

     

  • Filter products by star rating

    To sort or filter reviews by star rating, perform the following steps:

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Reviews from Amazon.

    Step 3On the Product Table page, choose the Filter icon to see the filter pop-up screen.

    Step 4Filter Reviews from Amazon by star rating.

  • Deactivate Reviews from Amazon

    To  deactivate Reviews from Amazon, perform the following steps:

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Reviews from Amazon.

    Step 3Find the products that you want to deactivate Reviews from Amazon.

    Step 4Turn Show reviews off.

  • Customize your Reviews from Amazon feature

    Step 1Open the merchant console.

    Step 2From the side menu, under Products, choose Reviews from Amazon.

    Step 3From the Eligible for reviews tab, click Customize & install reviews code.

    You can customize the following elements:

    • Feature to display: Reviews from Amazon consists of two components: 
      • Ratings: With this component, shoppers can find the aggregated product rating.
      • Reviews: With this component, shoppers can find the individual product reviews.

    The default setting is to show both components on your product detail pages with Buy with Prime active. You can also choose to display only Reviews. Note: It's not possible to only display Ratings without Reviews. Find the feature code in the Install codes accordion.

    • Color: Reviews from Amazon uses white background as a default. If the light background doesn't suit your website theme, you can pick the dark mode.
    • Corner radius (dropdown & pagination): Reviews from Amazon use sharp corners for the dropdown menu and pagination buttons by default. You can also choose rounded corners or pill-shape to make Reviews from Amazon look consistent with your website style. 
    • Number of reviews per page: Reviews from Amazon are organized vertically. Pagination allows shoppers to click the Previous and Next buttons through the full list of reviews. The default setting is to show eight reviews on each page. To shorten the reviews feature, you can select a minimum of four reviews on each page.

  • Add Reviews from Amazon code to your site

    To install Reviews from Amazon, you need to set up your product for Buy with Prime. To display Reviews from Amazon, add the code to the product detail page template on your site.

    Choose the process that applies to your site and theme:

    Note: This content is applicable to standard themes.

    Note: To avoid overwriting your site content, save a copy of your product detail page template and follow the general instructions. After you finish installing the Reviews from Amazon code, preview the products that you set up on your site. 

    To add Reviews from Amazon to your BigCommerce site

    Option 1: Reviews from Amazon as a sole review solution

    If you already have a reviews solution installed on your site and you plan to use Reviews from Amazon as your only reviews solution, remove your existing reviews tool first. To add Reviews from Amazon as the only reviews solution on your ecommerce site, follow these steps:

    Step 1Open your BigCommerce dashboard.

    Step 2From the side menu, under Storefront, choose Themes.

    Step 3From the Advanced dropdown menu on your theme, choose Edit Theme Files.

    Step 4In the file tree, open the product detail page template. For example, if you're using the default theme, navigate to Templates, then Components, Product View, and then choose product-view.html. Note: Depending on your theme, your pathway might be different.

    Step 5If you choose to display Ratings from Amazon, paste the Ratings code between the product title and price sections on your site.

    Step 6Paste the Reviews from Amazon code below the description section or another location of your preference.

    Tip: Try searching for "title", "price" or "description" to find the correct location to add the Reviews from Amazon code.

    Option 2: Reviews from Amazon as an additional review solution on your site

    To add Reviews from Amazon alongside your existing reviews solution on your product detail page, follow these steps:

    Step 1Open your BigCommerce dashboard.

    Step 2From the side menu, under Storefront, choose Themes.

    Step 3From the Advanced dropdown menu on your theme, choose Edit Theme Files.

    Step 4In the file tree, open the product detail page template. For example, if you're using the default theme, navigate to Templates, then ComponentsProduct View, and then choose product-view.html. Note: Depending on your theme, your pathway might be different.

    Step 5 If you choose to display Ratings from Amazon, paste the Ratings code above or below your existing ratings section on the page.

    Step 6Paste the Reviews code above or below your existing reviews solution.

    Simplified method to add Reviews from Amazon to your Shopify site using theme editor

    Option 1: Reviews from Amazon as a sole review solution

    If you already have a reviews solution installed on your site and you plan to use Reviews from Amazon as your only reviews solution, remove your existing reviews tool first. These instructions only support ecommerce stores that use a Shopify Online Store 2.0 theme. If you're using a vintage theme, go to Add Reviews from Amazon to your Shopify site using code editor.

    To add Reviews from Amazon as the only reviews solution on your ecommerce site, use the Shopify theme editor and follow these steps:

    Note: This install method might not work for all themes. 

    Step 1Open your Shopify dashboard.

    Step 2Choose Sales ChannelsOnline StoreThemes, and then Customize.

    Step 3In the Shopify designer, choose Default Product or Product from the menu.

    Step 4On the side menu, find the Product Information section that contains the Title or Price.

    Step 5Choose Add block at the bottom of the Product Information section, and then choose Custom Liquid. You can add two blocks, if you want to display both Ratings and Reviews from Amazon.

    Step 6In the two newly created Custom Liquid items, paste the ;Ratings code and Reviews code, respectively, and then choose Save.

    Step 7From the side menu, drag the two Custom Liquid blocks in page location of your choice. For the Ratings component, it's typically located between Title and Price. For the reviews component, it's typically located below product description.

    Option 2: Reviews from Amazon as an additional review solution on your site

    These instructions only support ecommerce stores that use a Shopify Online Store 2.0 theme. If you're using a vintage theme, go to Add Reviews from Amazon to your Shopify site using code editor.

    To add Reviews from Amazon alongside your existing reviews solution on your product detail page, follow these steps:

    Step 1Open your Shopify dashboard.

    Step 2Choose Sales ChannelsOnline StoreThemes, and then Customize.

    Step 3In the Shopify designer, choose Default Product or Product from the menu.

    Step 4From the side menu, find the Product Information section that contains the Title or Price.

    Step 5Choose Add block at the bottom of the Product Information section, and then choose Custom Liquid. You can add two blocks, if you want to display both Ratings and Reviews from Amazon.

    Step 6Paste the Ratings code and Reviews code, respectively, in the two newly created Custom Liquid items, and then choose Save.

    Step 7From the side menu, drag the two Custom Liquid blocks in page location of your choice. For the Ratings component, it's typically located between Title and Price. For the Reviews component, it's typically located below product description.

    To add Reviews from Amazon to your Shopify site using code editor

    Option 1: Reviews from Amazon as a sole review solution

    If you already have a reviews solution installed on your site and you plan to use Reviews from Amazon as your only reviews solution, remove your existing reviews tool first. These instructions only support your ecommerce store using a vintage theme. If you use a Shopify Online Store 2.0 theme, go to Simplified method to add Reviews from Amazon to your Shopify site using theme editor.

    To add Reviews from Amazon as the only reviews solution on your ecommerce site, follow these steps:

    Step 1Open your Shopify dashboard.

    Step 2Under Sales Channels, choose Online Store, and then Themes.

    Step 3Choose the Actions dropdown menu on your theme, and then Edit Code.

    Step 4In the code editor, under Sections, choose the product detail page template file (for example, Product-Template.liquid). Note: Depending on your theme, your pathway might be different.

    Step 5For Ratings from Amazon, paste the code between title or price on the page.

    Step 6For Reviews from Amazon, paste the Reviews code below the description.

    Step 7Choose Preview. If the Reviews from Amazon components don't appear where you expect them, you can copy the code somewhere else in the file, or choose Older versions to go back to a previous version.

    Tip: Try searching for "title" or "price" or "description" to find the place in the code.

    Option 2: Reviews from Amazon as an additional review solution on your site

    These instructions only support your ecommerce store using a vintage theme. If you use a Shopify Online Store 2.0 theme, go to Simplified method to add Reviews from Amazon to your Shopify site using theme editor.

    To add Reviews from Amazon alongside your existing reviews solution on your product detail page, follow these steps:

    Step 1Open your Shopify dashboard.

    Step 2Under Sales Channels, choose Online Store, and then Themes.

    Step 3Choose the Actions dropdown menu on your theme, and then Edit Code.

    Step 4In the code editor, under Sections, choose the product detail page template file (for example, Product-Template.liquid). Note: Depending on your theme, your pathway might be different.

    Step 5For Ratings from Amazon, paste the code above or below or next to your existing rating component.

    Step 6For Reviews from Amazon, paste the Reviews code above or below your existing reviews component.

    Step 7Choose Preview. If the Reviews from Amazon components don't appear where you expect them, you can copy the code somewhere else in the file, or choose Older versions to go back to a previous version.

    Tip: Try searching for "title" or "price" or "description" to find the place in the code.

    To add Reviews from Amazon to your WooCommerce site

    Option 1: Reviews from Amazon as a sole review solution

    If you already have a reviews solution installed on your site and you plan to use Reviews from Amazon as your only reviews solution, remove your existing reviews tool first. 

    If your store isn’t hosted on WordPress, follow these steps to add Reviews from Amazon as the only review solution on your product detail page. 

    Step 1Open the dashboard of your hosting provider.

    Step 2Navigate to your cPanel to access your WordPress/WooCommerce site files.

    Step 3Find the product detail page template file (for example, "product-template.html").

    Step 4For Ratings from Amazon, paste the Ratings code between title or price on the page.

    Step 5For Reviews from Amazon, paste the Reviews code below description.

    Tip: Try searching for "title" or "price" or "description" to find the place in the code.

    Option 2: Reviews from Amazon as an additional review solution on your site

    Follow these steps to add Reviews from Amazon to your existing reviews solution on your product detail page.

    Step 1Open the dashboard of your hosting provider.

    Step 2Navigate to your cPanel to access your WordPress/WooCommerce site files.

    Step 3Find the product detail page template file (for example, "product-template.html").

    Step 4For Ratings from Amazon, paste the Ratings code above or below your existing rating solution on the page.

    Step 5For Reviews from Amazon, paste the Reviews code above or below your existing review solution.

    To add Reviews from Amazon to WordPress sites on WooCommerce

    Option 1: Reviews from Amazon as a sole review solution

    If you already have a reviews solution installed on your site and you plan to use Reviews from Amazon as your only reviews solution, remove your existing reviews tool first. 

    If your store is hosted on WordPress, use the following instructions to install the Reviews from Amazon code.

    Step 1From your WordPress admin portal, choose Appearance, and then Theme File Editor.

    Step 2From the side file hierarchy find the WooCommerce template-functions.php file. For example: inc, WooCommerce, and then THEME-WooCommerce-template-functions.php (your path might differ).

    Step 3Install the Reviews from Amazon code at the end of the file.

    Step 4For Ratings from Amazon, paste the Ratings code between title or price on the page.

    Step 5For Reviews from Amazon, paste the Reviews code below description.

    Tip: Try searching for "title" or "price" or "description" to find the place in the code.

    Option 2: Reviews from Amazon as an additional review solution on your site

    Follow these steps to add Reviews from Amazon alongside your existing reviews solution on your product detail page.

    Step 1From your WordPress admin portal, choose Appearance, and then Theme File Editor.

    Step 2On the side file hierarchy find the WooCommerce template-functions.php file. For example: inc WooCommerce, and then THEME-WooCommerce-template-functions.php (your path might differ).

    Step 3Install the Reviews from Amazon code at the end of the file.

    Step 4For Ratings from Amazon, paste the Ratings code above or below your existing rating solution on the page.

    Step 5For Reviews from Amazon, paste the Reviews code above or below your existing review solution.

    To add Reviews from Amazon to other ecommerce providers

    To add Reviews from Amazon to other ecommerce providers such as Magento or a custom-built site, follow these steps:

    Note: In order to install this code, you need to locate the Product Detail Page (PDP) code for Magento. Typically, this file is located on the server where Magento is hosted. A PDP path for Magento implementation would look something like this: PDP Path/vendor/magento/module-catalog/view/frontend/templates/product/view/details.phtml

    Option 1: Reviews from Amazon as a sole review solution

    Step 1Locate where the product detail page template file is stored for your site.

    Step 2Identify the naming convention of the SKU identifier that you want to add Reviews from Amazon to.

    Step 3In the Reviews from Amazon button code, find the line: data-sku="{{product.sku}}".

    Step 4Replace product.sku with the naming convention of the SKU identifier from Step 2.

    Step 5For Ratings from Amazon, paste the code between title or price on the page.

    Step 6For Reviews from Amazon, paste the Reviews code below description.

    Step 7After you set up Reviews from Amazon and paste the code into your site’s product detail page template, go to your site's product detail pages to confirm the ratings and reviews are rendering correctly.

    Option 2: Reviews from Amazon as an additional review solution on your site

    Step 1Locate where the product detail page template file is stored for your site.

    Step 2Identify the naming convention of the SKU identifier that you want to add Reviews from Amazon to.

    Step 3In the Reviews from Amazon button code, find the line: data-sku="{{product.sku}}".

    Step 4Replace product.sku with the naming convention of the SKU identifier from step 2.

    Step 5For Ratings from Amazon, paste the Ratings code above or below or next to your existing rating component.

    Step 6For Reviews from Amazon, paste the Reviews code above or below your existing reviews component.

    Step 7After you set up Reviews from Amazon and paste code into your site’s product detail page template, go to your site's product detail pages to confirm the ratings and reviews are rendering correctly.

  • Troubleshoot your Reviews from Amazon feature

    I'm having issues adding the Reviews from Amazon feature to my site

    Adding Reviews from Amazon to your site depends on how your site is built, and the theme you use. If you're using a custom theme, or having issues with adding the Reviews from Amazon feature code to your site, use the following guidance.

    Troubleshooting tips

    Tip 1: Find the right file to use for the Reviews from Amazon code.

    Based on the different themes or site builds, it might not be obvious which file to use for inserting the Reviews from Amazon code on your site. If your site uses a different structure than the default theme from your service provider, contact your theme developer.

    When you open a file, look for HTML tags such as <div>, <p>, or <span>. If you don't see HTML tags, it means that you're looking at a layout file. Layout files are not the correct location for adding the Reviews from Amazon code. If you can't find the correct file, search for the following key terms:

    • product-view
    • product-template
    • product-form
    • product
    • product-details
    • product-info

     

    Tip 2: Find the right section within the file to insert the Reviews from Amazon code.

    To find the file section to insert the Reviews from Amazon code, search for the following names:

    • product title or title
    • pricing or price 
    • image or product image
    • description
    • rating or reviews

     

    Tip 3: Find where you want the Reviews from Amazon to appear on your site.

    It can take time and trial and error to find the correct location for the Reviews from Amazon code on your site. To help you understand the page layout and location for the Reviews from Amazon code, paste "<h2>Hello World</h2>" onto the page. Then, preview your site to see where "Hello World" appears. You can move the "Hello World" label to different sections within your page, until you find the correct location for Reviews from Amazon.

    After "Hello World" appears where you want the Reviews from Amazon to appear, replace "<h2>Hello World</h2>" with the Reviews from Amazon code from the merchant console.

     

    Tip 4: Fix any spacing issues.

    If the Reviews from Amazon feature appears too close to other elements on your site, you can adjust the surrounding padding. Edit your Reviews from Amazon code by adding the following padding style (in bold):

    <div
    
    id="$ROA_REVIEWS_DIV_ID"
    
    data-site-id="$siteId"
    
    "data-roa-instance-id="$roaInstanceId"
    
    data-sku="{{$PRODUCT_SKU}}"
    
    style="padding:5px;"
    
    ></div>
    

    Place this padding code right before the <beginning of Reviews from Amazon code>. Ensure that the div of the other features is closed out before adding this code. If this code doesn't work, you can add <br>; <p> right under the <beginning of Reviews from Amazon code> text.

    This padding style creates a small buffer on all sides of the Reviews from Amazon. You can create a larger or smaller buffer based on your site design. To adjust the buffer, increase or decrease the number "5" in the preceding sample code.

    You can create padding on specific sides of Reviews from Amazon, instead of padding all sides. To pad specific sides, replace "padding" in the preceding sample code with either "padding-top," "padding-bottom," "padding-left," or "padding-right." You can combine padding styles to have more control. For example:

    "padding-top: 5px;padding-left: 2px"
    
    
    
    
    
    

    Tip 5: Fix any alignment issues.

    If the Reviews from Amazon isn't aligned correctly with other site elements, center Reviews from Amazon. To fix alignment issues, wrap the code inside a "<div>" tag, and then use the "display:flexbox" style.

    In the following example, there's an additional wrapper "<div>" tag (in bold) that surrounds the button code. This sample code, uses "background-color: pink," to help you see Reviews from Amazon on the screen.

    <div
    
    id="bwp-wrapper"
    
    style="background-color: pink; width: 100%; display:flexbox; align-content: center">
    
    <div
    
    id="$ROA_REVIEWS_DIV_ID"
    
    data-site-id="$siteId"
    
    "data-roa-instance-id="$roaInstanceId"
    
    data-sku="{{$PRODUCT_SKU}}"
    
    ></div>
    
    </div> 
    

    Check the screen, and notice a large pink box, with Reviews from Amazon centered.

    Note: This test might rearrange your site page elements. You can adjust the "width" and "align-content" styles for the wrapper "<div>" to align Reviews from Amazon as you need. For additional help to align content, search online for the Flexbox cheat sheet. After Reviews from Amazon feature is aligned correctly, remove the "background-color" style. 

     

    Tip 6: Replace Reviews from Amazon code after changing or updating your theme.

    To install Reviews from Amazon code, you need to edit the theme of your ecommerce site. This edit is needed on a standard or a custom theme. If you change your online store theme, the Reviews from Amazon might disappear from your site.

    To avoid this issue, if you change your theme after adding Reviews from Amazon, make a copy of your site's code. Make a note of the location within the theme to add the Reviews from Amazon code back again. 

    Why isn't Reviews from Amazon showing up on my product detail page?

    Reviews from Amazon is only displayed on your product detail page when the Buy with Prime button is active. To ensure that Reviews from Amazon is displayed properly, confirm the following: 

Reviews from Amazon FAQ

  • Amazon.com displays product reviews from Amazon customers to help shoppers learn more about products through authentic and trustworthy reviews. Amazon shoppers often rely on Amazon’s five-star rating scale and insight in individual reviews to help them make informed purchase decisions.

  • Amazon.com only collects product reviews from customers who have spent at least $50 on Amazon in the previous 12 months. Further details can be found in Amazon Community Guidelines and Customer Reviews help pages.

  • To calculate the overall star rating and percentage breakdown by star, Amazon.com doesn’t use a simple average. There are a few factors considered, such as how recent a review is and if the reviewer bought the item on Amazon. Additional information can be found in How Are Product Star Ratings Calculated help page.

  • Yes. For reviews on Amazon that have verified purchase badges, your shoppers can see these badges on your product detail pages too. For more information, go to Amazon Verified Purchase Reviews.

  • No, shoppers can only see the reviews from Amazon on your product detail pages. Shoppers can't submit ratings or reviews through this feature.

  • Reviews from Amazon, now available on your product detail pages for Buy with Prime products, can help you tap into the volume and authenticity of reviews from Amazon to boost shopper trust and provide social proof to your brand and products. The reviews feature gives shoppers the familiar experience they trust from Amazon.com—without having to leave your site—while complementing other product review features you might already use.

  • Any Buy with Prime merchant, who has a US entity and registers with Amazon Brand Registry, with active Amazon product listings that collect product reviews on Amazon.com can activate the Reviews from Amazon feature on the same products that have Buy with Prime activated on their ecommerce site.

  • Reviews from Amazon is another way we are adding value to the Buy with Prime service, and it will be offered to Buy with Prime merchants for their eligible products without charging an additional fee.

  • No, you need to sign up for Buy with Prime and complete onboarding before you can add reviews from Amazon on your active Buy with Prime product detail pages.

  • No, the Reviews from Amazon feature isn’t available for products that don’t offer Buy with Prime.

  • No, the Reviews from Amazon feature only displays on a product detail page where Buy with Prime is activated and is currently eligible. If Buy with Prime is activated for a product but is currently ineligible (that is, a product is out of stock), the Reviews from Amazon feature is not shown on this product detail page.

  • Yes, you need to have active listings on the same products on Amazon.com to use Reviews from Amazon on active Buy with Prime products.

  • Yes, you need to enroll in Amazon Brand Registry to use Reviews from Amazon. Learn more about eligibility and enrollment.

  • Yes, if you have the technical expertise on your team to install JavaScript code. You can contact merchant support for basic installation needs, and visit one of our recommended agencies for more complex installations, such as custom sites.

  • For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

  • There are two pieces of JavaScript code: one for the rating component and the other for the reviews component. The ratings code renders aggregated Amazon ratings and total rating count for products. The reviews code renders the overall rating, the rating histogram, and individual reviews provided by Amazon customers.

  • Yes, you can decide whether you want to use only Reviews from Amazon, or use both solutions on your Buy with Prime product detail pages.

  • No, you can't include the data of Reviews from Amazon in your site’s existing reviews solution.

  • You can place the Reviews from Amazon feature next to, above, or below your existing reviews feature. For instructions, go to the Amazon Reviews page, and then the Customize & install code page.

  • You can display the ratings and reviews features together, or reviews feature without the ratings; however, you can’t show the ratings feature without the reviews. Showing ratings only can lead to a poor experience where shoppers can’t find detailed product information on your product detail pages, causing them to look for product reviews elsewhere instead of on your ecommerce site.

  • No, the Reviews from Amazon feature can only be placed on product detail pages for active Buy with Prime products.

  • Yes, to customize the Reviews from Amazon feature, go to Customize your Reviews from Amazon feature.


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