Sustainability features

Sustainability features provides the following benefits:

• Clear Sustainability messaging: Display your product’s trusted third-party certifications in a clear, customer-friendly format and help customers discover your products with sustainability features.
• Streamline implementation: Eliminates the need to build a custom sustainability messaging framework with free, turnkey sustainability messaging.

To set up Sustainability features on your site, complete the following prerequisites:

• Create a Professional Seller Central account and then import your existing Amazon product catalog information to your Buy with Prime catalog.
• For Amazon Retail vendors, see Buy with Prime solution for Amazon Retail vendors for information about loading your Vendor Central catalog.
• Register your products in Amazon Brand Registry and assign the Brand Representative role accordingly.
• Sign up for Buy with Prime from merchant console or Seller Central. See Sign up for Buy with Prime.
• Onboard to Buy with Prime and add your website domain to your Buy with Prime account. See Set up Buy with Prime.
• Qualify your products for Climate Pledge Friendly:
  
  1. Choose a certification path: Explore qualifying certifications available through the Climate Pledge Friendly program.
  2. Meet certification standards: Work with the appropriate certifier to ensure that your products meet their required standards and criteria.
  3. Enroll products: After your product is certified, work directly with the certifier to submit product details to Climate Pledge Friendly.
  4. Approval: If approved, your products become eligible for Sustainability features and appear in the Eligible tab in the Buy with Prime merchant console.

Note: Sustainability features is available for Buy with Prime checkout and Shopify merchants. Shopify merchants using the Multichannel Fulfillment app must access and install Sustainability features through their Buy with Prime merchant console account, not through the app.

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. Review the eligibility requirements and complete the prerequisites.
4. Choose Get started to find a verification workflow that checks that your account is set up to activate Sustainability features.
   Note: Step 4 is only required for merchants accessing the Buy with Prime merchant console for the first time.

Follow the instructions in the Sustainability features home page to manage, customize, and install Sustainability features.

1. To select which products you want to display Sustainability features, choose Manage.
2. To modify how Sustainability features appear and install the Sustainability features code on your site, choose Customize and install codes. For detailed customization options, go to Customize Sustainability features in this article or to the Sustainability features guide.

Eligible products

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. In the Sustainability features home page, choose Manage.
4. Find the product(s) that you want to display Sustainability features. Use the search bar to find a product by title or SKU.
   Note: The default setting displays 10 products on each page. You can modify this to display up to 30 products on each page.
5. Select Display Sustainability features next to each product that you want to activate or select the checkbox in the header and then choose turn on to activate all products in the current page.
   Note: Sustainability features only appears on products that are Buy with Prime eligible, when the detail page loads.

What if Sustainability features isn’t appearing on my eligible products?

1. Confirm that the product is in the Eligible tab and that Display Sustainability features is activated in the Manage page.
   Note: Allow up to 5 minutes for changes to appear after enabling or disabling.
2. Confirm that the product SKU or external ID in the Manage page matches the product SKU or external ID on your site.
3. Confirm that the Sustainability features code is installed correctly and appears as expected in your product detail page template.
4. Follow the steps in Add Sustainability features to your site.
5. Confirm that your website domain is added to your Buy with Prime account (on the side menu, go to Settings and then Domains).
6. If the issue persists, contact Merchant Support (on the side menu, choose Get support).

Not eligible products

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. In the Sustainability features home page, choose Manage.
4. Choose the Not eligible tab.
5. Review the not eligible Reason(s) for each product and then use the following troubleshooting steps to resolve.

Why isn’t my product eligible for Sustainability features?

Products must meet specific eligibility requirements to display Sustainability features on your direct-to-consumer website. If a product appears in the Not eligible tab, the reason is listed alongside it. Below are the four ineligible reasons, what each means, and steps to resolve.

• Product doesn’t have sustainability certifications: Sustainability features only display for products that have qualified for Climate Pledge Friendly. To qualify for Climate Pledge Friendly, you must work with a qualifying certifications available through the Climate Pledge Friendly program to meet their certification standards. For more information, go to Prerequisites and then the “qualify your products for Climate Pledge Friendly” section.
• Not brand owner for the product: Sustainability features only display for products where you are the verified brand owner. To resolve, register your products in Amazon Brand Registry and assign the Brand Representative role accordingly.
• Product does not have an ASIN: Sustainability features require that each product be associated with an active Amazon Standard Identification Number (ASIN). To resolve, ensure the product is listed in your Amazon catalog in either Seller or Vendor Central and that the product SKU on Amazon matches the product SKU in your Buy with Prime catalog.
• Product not buyable on Amazon.com: Sustainability features only display for products that are actively available for purchase on Amazon.com. Products that are inactive or out of stock aren’t eligible. To resolve this, review the product’s listing status in Seller or Vendor Central. For more information, go to Inventory visibility.

You can modify how Sustainability features integrate with your store design by customizing the color mode, badge size, and font family, and the live preview updates as you make changes. The customization options you select automatically updates in the Sustainability features code.

To customize Sustainablity features:

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. On the Sustainability features home page, choose Customize and install code.

You can add Sustainability features directly to your site, including standard themes in Shopify sites.
Note: To avoid overwriting your site content, save a copy of your product detail page template and follow the general instructions. After you finish installing the Sustainability features code, preview the products that you set up on your site.

To add Sustainability features to your site, use the following steps:

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. On the Sustainability features home page, choose Customize and install code.
4. Locate the Sustainability features code section and then use the following platform-specific installation instructions. Changes can take up to 5 minutes to appear on your site.

Add Sustainability features to your Shopify site

1. Open your Shopify admin.
2. Go to Sales Channels, Online Store, Themes, and then Edit theme.
3. In the Shopify designer, choose Default Product or Product from the menu.
4. From the side menu, find the Product Information section that contains the Title or Price.
5. Choose Add block at the bottom of the Product Information section and then choose Custom Liquid from the menu.
6. Paste the Sustainability features code in the new Custom Liquid block and then click Save.
7. From the side menu, drag the Custom Liquid block to where you want it to show up. The best practice is to place the badge below the product title and/or customer reviews on the page.
8. Select Preview. If Sustainability features doesn’t appear as expected, you can copy the code somewhere else in the file or choose Older versions to go back to a previous version.

Add Sustainability features to your BigCommerce site

1. Open your BigCommerce dashboard.
2. In the left navigation pane, under Storefront, choose Themes.
3. From the Advanced dropdown menu on your theme, choose Edit Theme Files.
4. In the file tree, open the product detail page template. For example, if you’re using the default theme, navigate to Templates, Components, Product View, product-view.html. Note: Depending on your theme, your pathway might be different.
5. Paste the Sustainability features code. The best practice is to place the badge below the product title and/or customer reviews on the page.
6. Select Preview. If Sustainability features doesn’t appear as expected, you can copy the code somewhere else in the file or choose Older versions to go back to a previous version.

Add Sustainability features to your WooCommerce site

1. Open the dashboard of your hosting provider.
2. Navigate to your cPanel to access your WordPress/WooCommerce site files.
3. Find the product detail page template file (for example, “product-template.html”).
4. Paste the Sustainability features code. The best practice is to place the badge below the product title or customer reviews on the page.
5. Select Preview. If Sustainability features doesn’t appear as expected, you can copy the code somewhere else in the file or choose Older versions to go back to a previous version.

Add Sustainability features to your other site

1. Locate where the product detail page template file is stored for your site.
2. Identify the naming convention of the SKU identifier to which you want to add Sustainability features.
3. In the Sustainability features badge code snippet, find the line: data-sku="{{product.sku}}". Replace product.sku with the naming convention of the SKU identifier from step 2.
4. Paste the Sustainability features code. The best practice is to place the badge below the product title or customer reviews on the page.
5. When you complete the steps to set up Sustainability features and have pasted the code into the product detail page template of your site, go to your site’s product detail pages to confirm that the Sustainability features badge is rendering correctly.

To deactivate Sustainability features, use the following steps:

1. Sign in to the Buy with Prime merchant console.
2. On the side menu, choose Sustainability features.
3. On the Sustainability features home page, choose Manage.
4. Search for products by title or SKU using the search bar or browse the eligible product list.
   Note: The default setting displays 10 products on each page. You can modify this to show up to 30 products on each page.
5. Clear the Display Sustainability features next to each product that you want to deactivate.
6. A confirmation message confirms the product is deactivated. Changes can take up to five minutes to appear on your site.

Get answers to common questions about Sustainability features.

For other questions, go to FAQ library.