Millions of shoppers visit Amazon every day to discover products that meet their needs, including products with sustainability features. Through Climate Pledge Friendly, Amazon helps shoppers identify eligible products using a recognizable leaf icon and easy-to-understand sustainability features backed by independent certifications.
Now, through Buy with Prime, you can bring the Climate Pledge Friendly experience to product pages on your website.
If your products already qualify for Climate Pledge Friendly on Amazon, Sustainability Features for Buy with Prime enables you to display Climate Pledge Friendly leaf icon and sustainability features directly on your site. Powered by the same qualification data used on Amazon, the experience helps shoppers quickly identify and understand eligible products without leaving your storefront.
How Sustainability Features for Buy with Prime works
Sustainability Features for Buy with Prime uses the same eligibility framework as Climate Pledge Friendly on Amazon.com. Products qualify when they meet standards from one or more of the 50+ trusted third-party certifications recognized by the program, including certifications such as EPA Safer Choice, USDA Organic, OEKO-TEX Standard 100, and Cradle to Cradle Certified.
Qualified products display the Climate Pledge Friendly leaf icon along with sustainability features such as Organic Content, Safer Chemicals, Recycled Materials, or Forestry Practices. Shoppers can click to learn more about a product’s sustainability features and the certifications behind them, with additional information available at climatepledgefriendly.com.
The result is a turnkey experience that makes sustainability information easier to understand at the point of purchase. Rather than building and maintaining your own sustainability messaging framework, you can leverage Climate Pledge Friendly’s established certification framework and experience to highlight eligible products.
Why enable Sustainability Features on your site?
Many brands invest significant time and resources earning sustainability certifications, but some certifications may be unfamiliar to shoppers or difficult to evaluate while shopping.
Sustainability Features for Buy with Prime helps make certification information more accessible by presenting certification standards into clear, customer-friendly sustainability features that help shoppers understand how a product meets environmental or social standards.
Since launching in 2020, Climate Pledge Friendly has highlighted more than 2 million products that meet standards from recognized third-party certifications. These products have been purchased more than 1.7 billion times on Amazon.com, and more than 143 million customers have switched from a conventional product to a product in the Climate Pledge Friendly Program.
Now, through Buy with Prime, you can extend that same experience to your own website. By displaying the Climate Pledge Friendly leaf icon and sustainability features on eligible product pages, you can leverage an established program that helps shoppers identify and understand products with sustainability features.
Climate Pledge Friendly has also demonstrated positive engagement on Amazon.com. Products participating see an average 12% sales lift and 10% increase in glance views within their first year in the program¹.
¹Based on EU and US data, not a guarantee of future performance. Sales lift data from an Amazon 2024 Commissioned study with a PhD from USC Marshall School of Business
Getting started with Sustainability Features
Sustainability Features is available at no additional cost for Buy with Prime merchants.
Getting started is simple. After setting up your Buy with Prime account, you can enable Sustainability Features in just a few minutes. Once enabled, eligible products will automatically display the Climate Pledge Friendly leaf icon and sustainability features on your product pages.
Visit the Buy with Prime knowledge center for step-by-step instructions and eligibility requirements.