• Starting from BigCommerce

  • To set up Buy with Prime starting from BigCommerce, you need to complete a combination of steps using the merchant console and your BigCommerce control panel.

    Initial Buy with Prime button set up

    BigCommerce control panel steps.

     

    Continuous maintenance after initial Buy with Prime set up

    BigCommerce control panel steps.

    FAQ

    For questions related to the Buy with Prime app for BigCommerce, go to FAQ for Buy with Prime app for BigCommerce.

    For general questions about Buy with Prime, go to FAQ Buy with Prime general.

  •  

    Install the Buy with Prime app for BigCommerce

    To install the Buy with Prime app for BigCommerce, follow these steps:

    Step 1Log in to the BigCommerce store, choose and account and associated store, and then choose Continue.

    Step 2From the side menu, go to Apps, then Marketplace.

    Step 3Search for the Buy with Prime app, and choose Get this app.

    Step 4Log in with your existing BigCommerce store, and choose Install.

    Step 5Choose Confirm to authorize Buy with Prime to access your BigCommerce store.

     

  •  

    Select storefront

    There are two types of storefronts:

    • BigCommerce stencil theme storefront: This type of storefront incorporates industry best practices in technology, design standards, and SEO.

    • Headless storefront: This type of storefront allows you to connect to any frontend network, letting you build your own storefront.

    Note: Headless storefronts require manual deployment of the Buy with Prime button on your site product detail page template.

    To manually set up the button on a headless storefront, go to Add Buy with Prime to your BigCommerce site.

    Select the storefront(s) where you want to activate Buy with Prime and then choose Continue.

  •  
     

    Connect your Buy with Prime account

    Note: You need to create a Buy with Prime account before this step. If you don't have a Buy with Prime account, go to Sign up and user settings.

    To connect your Buy with Prime account to BigCommerce, follow these steps:

    Step 1If you already have a business, choose Get started. If you don’t have an account, choose Sign up, and follow the steps to create an account as listed in Sign up and user settings.

    Step 2Choose Authorize to authorize BigCommerce to access your Buy with Prime data. This process can take up to one minute.

    Step 3After your BigCommerce account has been successfully connected to Buy with Prime, choose Continue.

    If the connection is unsuccessful, contact merchant support.

     

    Note: If you don't have a Buy with Prime account, proceed with the following steps in the merchant console:

    • Select your ESP: Select BigCommerce.

    • Set up prerequisites: Link to Seller Central, activate Amazon's fulfillment services, and register for Amazon Pay.

    • Create your Buy with Prime button: Enter your site and URL details, indicate if you offer product variations and upload your business logo.

    • Customize your Buy with Prime button (optional): Select the Buy with Prime button type, color, and style that you want.
  •  

    Select your ESP

    You can set up Buy with Prime on a major ecommerce site provider (ESP) or your own custom built site.  

    To select the use of the Buy with Prime app for BigCommerce, follow these steps:

    Step 1On the setup page, choose BigCommerce as your ESP, and then choose Get started.

    Step 2Choose Get started.

  •  

    Complete prerequisites for Buy with Prime

    To offer Buy with Prime on your site, you need:

    • A Professional Seller Central account to import your existing Amazon product catalog information to your Buy with Prime catalog.

    • Amazon's fulfillment services, which includes Multi-Channel Fulfillment (MCF) to offer a fast, free delivery experience for Buy with Prime orders.

    • Amazon Pay to offer shoppers a fast, familiar way to check out using the shipping and payment information from their Amazon account. For more information on setting up Amazon Pay, go to Payments.

    When Buy with Prime is activated on your site, US-based shoppers can see the Prime badge on your site product detail pages for the products that you've selected to offer Buy with Prime, along with real-time delivery promises throughout checkout. Using the Buy with Prime button, shoppers can check out directly for single product purchases by signing into Amazon to use their payment and shipping information and get timely delivery notifications and free 30-day returns on eligible orders.

    To learn more about Buy with Prime pricing, go to Pricing.

  •  

    Create your Buy with Prime button

    To generate the Buy with Prime button for your BigCommerce site, go to the Buy with Prime section on merchant console and complete these steps:

     

    1. On the Create Buy with Prime button page, add your site details:
      • Select your ecommerce service provider from the dropdown.
      • Enter your store name: This name appears when shoppers sign in and check out using Buy with Prime.
      • Enter your privacy policy URL: This policy shows up in your footer and sets expectations with customers on how you might use their data. If you don’t have this policy, contact your provider.
      • Enter your terms and conditions URL: These terms and conditions (T&C) show up in your footer and provide terms your customers agree to when completing a transaction. If you don’t have T&C, contact your ESP.

    2. Under Your URL, enter your site URL with and without the "www" (such as, "example.com"), and then choose Add URL. You can list multiple URLs related to your site to activate the Buy with Prime button. The URLs can include product detail pages.

    3. Variations: Product variations are the options of a main product with different attributes, such as different scents, colors, sizes, pricing, materials, or any other specific features. Choose yes or no if you have single products with multiple SKU variations.

    4. Business logo (Optional): Upload a logo to create a branded checkout and order confirmation experience for your shoppers. Choose Upload logo and select a .jpg, .png, or .gif image of up to 15MB.
      Note: To solve issues with your logo format, size, or quality, go to Troubleshoot the Buy with Prime business logo

    5. Customize your button (Optional): Customize your button type, color, and style.

    6. After completing your site details, URL, and variations, choose Create button to generate a button for your site.
  •  

    Customize your Buy with Prime button

    Customize the appearance of the Buy with Prime button. Choose Customize button to be directed to a new page where you can customize how your Buy with Prime button appears on your ecommerce site. You can customize the following elements at any time:

    • Options: Select the button only or the full component.
    • Style: Select your button color scheme and button corner type.

    The button preview on the middle of the page shows you how each option will appear on your site. For more information and best practice, go to To customize your Buy with Prime button.

    Note: If you already have a Buy with Prime account, sign in and follow these steps in the BigCommerce control panel:

    • Connect Seller Central or Multi-Channel Fulfillment: Link your Seller Central or Multi-Channel Fulfillment and BigCommerce accounts.
    • Link products: Map your Buy with Prime and BigCommerce SKUs. The app will automatically perform SKUs linking adding a label to each product: Exact match, Close match and No match.
    • Pick which products to offer Buy with Prime: Select the products that you want to activate Buy with Prime.
    • Deploy button: Drag and drop the Buy with Prime button on your site PDP template.

  • Connect your Seller Central or Multi-Channel Fulfillment account

    To connect your Seller Central or Multi-Channel Fulfillment account to BigCommerce, follow these steps:

    Step 1Choose Get started to be directed to Seller Central.

    Step 2Authorize Amazon to provide BigCommerce Buy with Prime access to your Selling Partner account and related data, and then choose Confirm.

    Step 3After your BigCommerce account has been successfully connected to Seller Central, choose Continue. 

     

    If the connection is unsuccessful, contact merchant support.

    Note: If you don't have a Seller Central or Multi-Channel Fulfillment account, go to Complete prerequisites for Buy with Prime.

    You can only connect one Seller Central or Multi-Channel Fulfillment account to Buy with Prime during setup.

    You can add more accounts later.

  •  

    Link products

    The Buy with Prime app for BigCommerce maps your Amazon products to their corresponding BigCommerce products, based on the product title, description, and price. To complete linking your products, follow these steps:

    Step 1On the Buy with Prime app for BigCommerce, choose Start linking and wait for products to be mapped.

     

    Step 2Review the mapping of Amazon products to BigCommerce products.

    To indicate the status of the mapping, the Buy with Prime app for BigCommerce adds a label to each product in the following tabs:

    • Ready to link
    • Close match
    • No match

     

    Step 3If you have products in the Close match tab or in the No match tab, choose Edit match to update the mapping to a different product, then choose Select.

     

    Note: Setting up Buy with Prime requires linked products. You must link at least one storefront product to activate the Buy with Prime button.

    Step 4Choose Link to complete the SKU linking.

    Step 5Choose Continue to select which products offer Buy with Prime.

  •  

    Enable Buy with Prime eligibility

    When first adding Buy with Prime to your site, it's best practice to prioritize your best-selling products to offer your customers the Prime checkout experience that they know and trust.  

    To activate the Buy with Prime button for your products, follow these steps:

    Step 1On the Buy with Prime app for BigCommerce, go to Enable Buy with Prime eligibility.

    Step 2Find the product that you want to offer Buy with Prime. Make sure that the product is both fulfilled by Amazon and has inventory in an Amazon fulfillment center.  

    Note: To validate your inventory levels, go to Check product inventory in Seller Central.

    Step 3Select Prime enabled for each product, or choose Activate All.

    Step 4When you've finished selecting your products for Buy with Prime, choose Continue.

    Note: By default, shoppers who aren't Prime members are offered the option to sign up for Prime or resume a paused Prime membership during Buy with Prime checkout. To deactivate this default option, go to the Buy with Prime merchant console, Amazon services tab, and then Prime membership prompt. Choose Actions, and then choose Deactivate Prime membership prompt. The status changes to Inactive.

  •  

    Deploy the Buy with Prime button

    You can deploy the Buy with Prime button to the following types of storefronts:

    • BigCommerce stencil storefronts
    • Headless storefronts

     

    To place the Buy with Prime button on your site, follow these steps:

    Step 1Choose Preview Button to be directed to your product detail page template.

     

    Step 2Drag the button to your preferred location on the page.

    Step 3Choose Save then Close to return to the Buy with Prime app in Channel Manager.

    Note: The button looks different while you drag and drop it, but it resolves to the original look after you deploy it. This doesn’t affect your customization.

    Step 4If you have multiple storefronts, choose Next storefront to place the Buy with Prime button on each of your storefronts.

    Step 5When all your storefronts have the Buy with Prime button, choose Finish.

    Note: The Buy with Prime badge only appears when you have inventory with Amazon. Make sure to keep an eye on your Amazon inventory directly in the BigCommerce control panel. We recommend that you set a weekly or bi-weekly reminder to check on your inventory, so you always have enough inventory to fulfill Buy with Prime orders on your site.

    Step 6Navigate to your store and view the button live on eligible products. If the button doesn’t appear, contact merchant support.

    Continuous maintenance after initial Buy with Prime set up

    BigCommerce control panel steps.

    • Manage your products: Continue to activate Buy with Prime on more products by mapping and selecting SKUs.

    • Disconnect Buy with Prime from my BigCommerce site: Deactivate Buy with Prime from your storefront(s).

    • Additional Buy with Prime features: Set up promotions, tax, order returns and cancellations. Note: These additional features can be found through the BigCommerce control panel or the Buy with Prime merchant console.
  •  

    Manage your products

    After your initial Buy with Prime set up using the Buy with Prime app for BigCommerce, you can adjust your SKU mapping and product selection at any time.

  •  

    Disconnect Buy with Prime

    To disconnect the Buy with Prime app from your BigCommerce storefront, follow these steps:

    Step 1On the BigCommerce merchant control panel side menu, choose Select channel, and then select Buy with Prime app.

    Step 2Choose Settings, and then choose Disconnect to deactivate the Buy with Prime app from your BigCommerce site.

    Note: The preceding steps deactivate Buy with Prime from the BigCommerce stencil and headless storefronts that you linked during initial setup.

  •  

    Additional Buy with Prime features

    View the activities page on the BigCommerce control panel channel manager to find additional links for actions on the merchant console, including the following actions:

     

    View order and return data

    With the Buy with Prime app for BigCommerce, you can view your Buy with Prime orders. Your orders are automatically synced back to BigCommerce. You can see your Buy with Prime orders in two locations:

    BigCommerce control panel:

    1. On the BigCommerce control panel, choose Home, and then Orders.
    2. Choose View, then All Orders.

     

    Buy with Prime merchant console:

    1. On the BigCommerce control panel, choose Home, and then Channel Manager.
    2. From Marketplaces, choose Buy with Prime.
    3. From the side menu, choose Orders, then Open Amazon Merchant console.
     

    Tax configuration

    To charge taxes for any items you’re selling, go to the merchant console and follow these steps:

    Step 1Choose Apply taxes to charge taxes at checkout.

    Step 2Edit your tax region and add locations to apply taxes to your orders.

    Step 3Complete the tax settings and categories that apply to your business.

  •  

    Check product inventory in Seller Central

    Step 1Open Seller Central.

    Step 2Choose inventory.

    Step 3Choose Manage all inventory.

    Step 4Search your product by SKU, then press Enter.

    Step 5The status of your product should be Active. Products with no inventory have an Inactive status. Check for any notes related to other reasons for Inactive status.

    Step 6Check the Available column for inventory count. It should be more than zero to offer Buy with Prime.

    Learn more about how to manage your Amazon inventory.

  • FAQ for Buy with Prime app for BigCommerce

    • With the Buy with Prime app for BigCommerce, you can grow your ecommerce businesses by attracting shoppers to your site with the trust of Prime, and then converting them with fast, free shipping and a checkout experience millions of shoppers know and trust. You can add Buy with Prime to your BigCommerce site and manage both your ecommerce site and Buy with Prime product catalogs in one place.

    • Buy with Prime and BigCommerce have the following integration points:

       

      •  Find the app on the BigCommerce control panel or the merchant console.
      • Install the app and complete the onboarding steps.
      • After installation, the Buy with Prime button appears on the product detail page of the activated catalog items. Shoppers can use the button to checkout and enjoy Prime benefits on the order.
      • Manage your catalog from the BigCommerce control panel.
      • View orders on the BigCommerce control panel.
      • View Additional BigCommerce features in the activities page of the BigCommerce control panel to find links for actions on merchant console (for example: tax configuration, set up promotions, order returns, cancellations and customize your Buy with Prime button).

      For instructions, go to Buy with Prime app for BigCommerce. 

    • You aren't required to migrate to the Buy with Prime app for Big Commerce, but it's a best practice that you do migrate for the best Buy with Prime experience. The app includes integrated catalog management and the ability to see order and return data from the BigCommerce control panel. For instructions on how to migrate to the Buy with Prime app for Big Commerce after manual Buy with Prime button install on your site, go to Migrate to the Buy with Prime app for BigCommerce.

    • You can add the Buy with Prime app for BigCommerce from the BigCommerce control panel app store, with no coding required, by dragging and dropping the Buy with Prime button onto eligible product detail pages.

    • You need to manually match the SKUs for products that don't have a matching SKU or title between your Buy with Prime and BigCommerce catalogs.  To map your Buy with Prime and BigCommerce SKUs, go to Link products in Starting from Buy with Prime or Starting from BigCommerce.

    • To disconnect the Buy with Prime app from your BigCommerce storefront, follow these steps:

      1. On the BigCommerce control panel side menu, choose Select channel, and then select Buy with Prime app.

      2. Choose Settings, and then Disconnect to deactivate the Buy with Prime app from your BigCommerce site.

      For more information about disconnecting the Buy with Prime app from your BigCommerce storefront, go to Starting from Buy with Prime and follow the instructions to Disconnect Buy with Prime from your BigCommerce site.

    • Your orders are synced automatically when you install the Buy with Prime app for BigCommerce. Buy with Prime order updates automatically sync back to BigCommerce.

    • If you’re migrating to the Buy with Prime app for BigCommerce, it's important to delete the previous syncing between your BigCommerce and Buy with Prime SKU catalog. Cleaning up your catalog allows the Buy with Prime app for BigCommerce to eliminate previous SKU syncing and initiate a new SKU linking. Cleaning up your catalog can take some time to eliminate previous syncing data.

    • It's a best practice to make changes to your catalog after you install the Buy with Prime app for BigCommerce. This allows the Buy with Prime app for BigCommerce to perform SKU syncing based on your most updated catalog.

  • FAQ based on ESP

    • When first adding Buy with Prime to your site, it's best practice to prioritize your best-selling products to offer your customers the Prime checkout experience that they know and trust. The steps to choose your Buy with Prime products depends on your ecommerce service provider (ESP).

      For ESPs supported by the Buy with Prime app, go to Manage your products.

      For ESPs not supported by the Buy with Prime app, follow these steps:

      1. Open the merchant console.

      2. On the side menu, choose Products.

      3. Find the product you want to offer Buy with Prime.

      4. Confirm that the SKU correctly reflects your site catalog's SKU for the product. If the SKUs don't match, choose Edit, and then enter the correct information.

      5. Confirm that the price correctly reflects the price of the product on your site. If the prices don't match, choose Edit, and then enter the correct information.

      6. Turn Offer Prime on.

       

      Note: Make sure that the product is both fulfilled by Amazon and has non-zero inventory in an Amazon fulfillment center.

      Tip: If you've completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site's product detail pages to confirm that the Buy with Prime button is displayed correctly.

    • When first adding Buy with Prime to your site, it's best practice to prioritize your best-selling products to offer your customers the Prime checkout experience that they know and trust. The steps to choose your Buy with Prime products depends on your ecommerce service provider (ESP).

      For ESPs supported by the Buy with Prime app, go to Manage your products.

      For ESPs not supported by the Buy with Prime app, follow these steps:

      1. Open the merchant console.

      2. On the side menu, choose Products.

      3. Find the product you want to offer Buy with Prime.

      4. Confirm that the SKU correctly reflects your site catalog's SKU for the product. If the SKUs don't match, choose Edit, and then enter the correct information.

      5. Confirm that the price correctly reflects the price of the product on your site. If the prices don't match, choose Edit, and then enter the correct information.

      6. Turn Offer Prime on.

       

      Note: Make sure that the product is both fulfilled by Amazon and has non-zero inventory in an Amazon fulfillment center.

      Tip: If you've completed the steps to set up Buy with Prime and have pasted the Buy with Prime button code into the product detail page template of your site, go to your site's product detail pages to confirm that the Buy with Prime button is displayed correctly.

    • The steps to choose to bulk edit products depends on your ESP.

      For ESPs supported by the Buy with Prime app, go to Manage your products in Starting from Buy with Prime or Starting from BigCommerce.

      For ESPs not supported by the Buy with Prime app, follow these steps:

      1. Open the merchant console.

      2. On the side menu, choose Products, and then Edit.

      3. Navigate to the Product details section, and then review and edit your site's catalog SKU and the Amazon SKU for your product.

      Note: To offer Buy with Prime for a product, the Amazon SKU for the product must match the SKU on Seller Central or Amazon Supply Chain.

    • For ESPs supported by the Buy with Prime app, importing your catalog happens automatically when you connect your Seller Central or Amazon Supply Chain, Buy with Prime, and your ESP accounts together.

      If your ESP is not supported by the Buy with Prime app, you can import your Amazon product catalog information from the Products tab in the merchant console or as part of the Buy with Prime setup process. To learn more, go to Import from Amazon.

  • FAQ Buy with Prime general

    • To learn more about pricing to offer Buy with Prime, go to Pricing.

       

       

    • Seller Central is the portal for navigating your Amazon seller account and selling on Amazon.com. It provides helpful tools and resources for managing sales from one convenient dashboard. Your Seller Central account links Buy with Prime to Amazon’s fulfillment network to provide shoppers on your site with the Prime delivery experience. To set up your Seller Central account, go to Professional Seller Central account.

    • No. Buy with Prime gives you the freedom to choose how and where to sell your products. You don't need to sell your products on Amazon.com to offer Buy with Prime. To prevent your products from being displayed on Amazon.com, you can set the start selling date far into the future when you create the product listing in Seller Central. This avoids showing the product for sale on Amazon.com, but allows you to set up the product with Amazon’s fulfillment services for Buy with Prime orders. To learn more, go to Professional Seller Central or Multi-Channel Fulfillment account.

    • Amazon's fulfillment services (which includes Multi-Channel Fulfillment) leverages the world’s largest fulfillment network with more than 200 fulfillment centers globally. Amazon's fulfillment services provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers for storage, and then Amazon handles the picking, packing, and shipping of your products to your customers. For more information, go to Multi-Channel Fulfillment.

    • Amazon Pay is an online payments service and a checkout experience recognized by hundreds of millions of Amazon shoppers. Amazon Pay provides shoppers a secure and fast way to check out from your site using the shipping and payment information stored in their Amazon account.

      The use of Amazon Pay is based on your ecommerce service provider (ESP):

      For Shopify stores, go to Activate Amazon Pay.

      For other ESPs, go to Amazon Pay.

    • Customers who purchase a product using Buy with Prime are covered under the Amazon Pay A-to-z Guarantee. To learn more, go to Amazon Pay A-to-z Guarantee.

    • The Acceptable Use Policy lists items and activities that might be prohibited when you offer Buy with Prime. You must also follow the policies for Amazon Pay and Fulfillment by Amazon (FBA), including Amazon Multi-Channel Fulfillment in order to use those services. To learn more, go to Amazon Pay Acceptable Use Policy and FBA product restrictions.

    • You can offer Buy with Prime for selected products by selecting each individually.

    • Buy with Prime is currently only available to merchants with a United States-based entity and for orders with shipping addresses in the contiguous United States, Alaska, Hawaii, and Puerto Rico.

    • Wallets such as Amazon Pay, store a shopper's shipping address, credit or debit card credentials, and securely passes this information to the payment processor when shoppers check out. This can speed the checkout process because it pre-fills shoppers' information when checking out so that the shopper doesn't need to enter the information manually.

      To accept payments you need to activate Amazon Pay, and add Amazon Pay as a wallet in Shopify Payments in the Shopify admin.

    • Buy with Prime provides fully automated returns and refunds that streamline the customer's return experience from the time they submit a return request, to when they get a refund. To learn more, go to Returns.

    • Buy with Prime automates your customers’ refund experience when they submit a return within the free return window. To learn more, go to Refunds.

    • There are no return fees for Buy with Prime orders.

    • No. You provide customer support for your customers directly, including support related to Buy with Prime orders.

    • The Prime membership prompt allows shoppers to sign up for or resume their Prime membership directly on your site so that they can use Buy with Prime to check out. The prompt displays when a shopper without an active Prime membership chooses Buy with Prime checkout on your site.

    • Only shoppers who choose to check out with Buy with Prime and don’t have an active Amazon Prime membership see the Prime membership prompt.

    • After a shopper is signed in to their Amazon account during checkout, they’re offered the option to sign up for Prime or resume a paused Prime membership. After selecting a membership option and entering the required information, the shopper’s Prime membership is instantly activated, and they're redirected to their Buy with Prime checkout.

    • If a shopper’s Prime membership was put on hold due to billing issues, they must update their payment method to resume their Prime membership benefits and check out using Buy with Prime. They're prompted to update their payment method to resume a Prime membership after signing in to their Amazon account during Buy with Prime checkout. If a shopper doesn't want to update their payment method, they can choose No thanks and are directed back to the product detail page. They can purchase the product through your site’s checkout instead.

    • If a shopper chooses not to sign up for or resume a Prime membership, they're directed back to the product detail page and can choose to purchase the product through your site’s checkout.

    • You can deactivate the feature with the following steps:

      1. Sign in to the merchant console, and then go to the Amazon services tab.

      2. Locate the Prime membership prompt.

      3. Choose Actions, and then choose the Deactivate Prime membership. Its status changes to Inactive.

    • The Prime membership prompt status appears in the merchant console. If the status shows as Inactive, you can reactivate it by choosing Actions, and then Activate Prime membership. The status changes to Active. If the status shows as Unavailable, you can't activate the Prime membership prompt.

    • If the status of the Prime membership prompt is Unavailable, contact merchant support.

    • If your shoppers contact you with questions about Prime membership plans and benefits, or if they have trouble signing up for a Prime membership during checkout using Buy with Prime, have them contact Amazon customer service.

    For more information, go to FAQ library.

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