For Business

How Buy with Prime can help expand your sales beyond


Many merchants enjoy selling on because it allows them to meet shoppers where they are, with an experience shoppers know and love. For sellers who already have successful Amazon stores and are looking for the next stage in their business journey, Buy with Prime offers a new pathway to grow beyond

How does Buy with Prime benefit my ecommerce business?

Buy with Prime gives you the ability to bolster shopper confidence by providing a checkout experience that is trusted by millions of Prime members—directly on your ecommerce site. Adding the Buy with Prime button on product detail pages gives shoppers a familiar signal of assurance. It helps drive confidence when it comes to purchasing on new, potentially unfamiliar, online stores. And when shoppers are confident, they are more likely to complete a purchase instead of abandoning their cart.

Buy with Prime also brings the promise of fast, free shipping and easy returns to sites beyond All of these elements combined offer you a new way that can help boost sales.

How does Buy with Prime help boost my sales beyond

By bringing Prime shopping benefits to sites beyond, Buy with Prime offers a new checkout vehicle to help grow sales on your ecommerce site. As a complement to your products offering Prime on, Buy with Prime gives you the option to add the trust of Prime to the same or different products on your ecommerce site. While increased shopper conversions do not always result in increased sales, Buy with Prime has been shown to increase shopper conversion by an average of 25%[1] with fast, free shipping and transparent delivery times.

Offer Buy with Prime. Convert more shoppers.

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How do I use Buy with Prime to engage my customers?

Another way Buy with Prime can help boost your sales beyond is through a robust set of services designed to help you attract and convert more shoppers. Adding the Buy with Prime badge to your website, advertising and email marketing materials can increase shopper confidence to make purchases on your site. Similarly, you can create social ads featuring the Buy with Prime badge to drive brand exposure and engage shoppers on Facebook and Instagram. Some of the specific tools available to you include:

  • A marketing toolkit that you can use in your marketing materials to drive customer interest with the trust of Prime.
  • A reviews feature called Reviews from Amazon, which allows you to highlight hard-earned customer reviews from your Amazon Store as social proof directly on your ecommerce site.

With Buy with Prime, you also receive shopper order information, including email addresses, which you can use to build customer relationships and provide support services. You can also use this information to build remarketing programs that can help lead to longer lasting relationships your customers. In addition to empowering you through marketing solutions and control of customer information, Buy with Prime takes the headache out of fulfillment by simplifying ecommerce operations.

How do I get started using Buy with Prime?

There are some requirements that must be met to sign up for Buy with Prime. First, interested brands must be a U.S.-based entity and have an existing ecommerce site. Second, to offer 1-2 day shipping and tap into Amazon’s Multi-Channel Fulfillment network for Buy with Prime orders on your ecommerce site, you’ll need to have either a Professional Seller Central account or an Amazon Supply Chain account. Finally, an Amazon Pay account is required to verify Prime membership status, and offer shoppers a fast, secure checkout experience by using information stored in their Amazon account.

Learn more about Buy with Prime and the Buy with Prime Partners that can help you succeed.

[1] This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.

Offer Buy with Prime. Convert more shoppers.

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Kelby Johnson