Since launching Buy with Prime in April 2022, we’ve been working hard to make Buy with Prime an even better experience for merchants and shoppers. And this month, we announced some exciting updates to help merchants offer Prime shopping benefits to millions of US-based Prime members directly on their ecommerce sites. Read on for the latest on how we’re helping merchants of all sizes grow their businesses beyond Amazon.com.
Increasing shopper conversion
Buy with Prime has been shown to increase shopper conversion by 25% on average. This data point is from a sample of 37 merchants with average monthly web traffic between 5,000 and 3 million, and measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.
We’ve even seen some merchants, like Trophy Skin , report shopper conversion uplift of more than 30% since adding Buy with Prime to its online store. Smart home device brand Wyze has added Buy with Prime to all eligible products in its online catalog and saw a 25% conversion uplift. Meanwhile, hydration supplement brand HydraLyte has seen a 16% increase in conversions. Check out more merchant success stories .
Offer Buy with Prime. Convert more shoppers.
Making Buy with Prime more widely available
Until now, Buy with Prime has been available to merchants on an invite-only basis. During this time, we’ve been relentlessly iterating to make sure we’re building the best possible product and experience for merchants and Prime members. But we’re excited to announce that Buy with Prime is now available to all eligible US-based merchants . If you’re ready to start converting Prime members on your ecommerce site, you can get started today .
Introducing Reviews from Amazon
We’re also launching a new capability for Buy with Prime merchants: the ability to display customer reviews from Amazon.com directly on product pages on their ecommerce sites. This offers merchants a new way to increase shopper trust and better inform shopper purchase decisions.
When merchants add Reviews from Amazon to their site, they have experienced a 38% increase in shopper conversion, on average. Data is from a sample of eight Buy with Prime merchants with average monthly site traffic between 10,000 and 1 million and compares the number of shoppers who placed an order when Reviews from Amazon was present on a product page versus when it was not, during the same time period. Learn more
Expanding with ecommerce provider integrations
Buy with Prime is designed to work with most online stores built with services offered by ecommerce providers , such as Shopify, Salesforce Commerce Cloud, BigCommerce, and others. Specifically, the Buy with Prime app for Shopify helps you manage your Buy with Prime product catalog, orders, returns, and settings all within your Shopify admin—no installation coding required. And Buy with Prime for Salesforce Commerce Cloud is a first-of-its-kind for Buy with Prime, providing a feature-rich, fully integrated solution for large and enterprise brands with new back-end and shopper features.
We’ve been working closely with merchants since launching Buy with Prime, and we’re thrilled to hear that the checkout solution has been helping drive impressive results so far. We’ll continue innovating and investing in new features and tools to help merchants of all sizes succeed, while giving Prime members the shopping benefits that they love in more places.
Offer Buy with Prime. Convert more shoppers.