Buy with Prime 101 for Shopify merchants

Buy with Prime offers a great opportunity for merchants with a Shopify store to attract and convert new shoppers. This article covers some of the most commonly asked questions that Shopify merchants ask about Buy with Prime.
 

What is Buy with Prime?

Buy with Prime brings the Prime shopping experience to ecommerce businesses beyond Amazon.com. Merchants using Buy with Prime have access to a variety of marketing solutions and advertising tools to attract engaged Amazon shoppers, and then convert them by offering fast, free delivery directly on their ecommerce site. Merchants using Buy with Prime are in control of their order and customer information, allowing them to build and nurture relationships with customers through marketing and customer service.
 

Can I use Buy with Prime with Shopify?

Many Shopify merchants are already using Buy with Prime to grow their ecommerce businesses. Great Circle Machinery, a company with a Shopify store that sells heavy-duty tools and equipment, uses Buy with Prime to reach an underserved category of shoppers. Buy with Prime orders account for more than 70% of orders on its ecommerce site.

Shopify merchants can use the Buy with Prime button on product detail pages to offer a seamless checkout, 1-2 day shipping, and easy returns on eligible orders. Ecommerce businesses using Buy with Prime also have access to a variety of marketing solutions to help attract and convert engaged shoppers on their site. 
 

What types of Shopify merchants are using Buy with Prime?

Ecommerce businesses of various sizes have added Buy with Prime to their online stores to help drive growth, and Shopify merchants have been some of the early adopters. A few examples include: 
 

• Wyze is a leader in smart home devices and has activated Buy with Prime across the majority of its products on its Shopify store. Read the case study. 
• BEING has seen both an increase in traffic and conversions on its cosmetics brand site on Shopify since adding Buy with Prime. Read the case study. 
   

How can Buy with Prime benefit by bottom line?

On average, merchants using Buy with Prime are seeing 25%* increase in shopper conversion by offering fast, free delivery and a checkout experience shoppers know.
 

How do I set up Buy with Prime for a Shopify store?

The first step is to understand the requirements to add Buy with Prime to your ecommerce site. Our knowledge center has a helpful article outlining the steps and requirements to add Buy with Prime to your store.

If you have an ecommerce business on Shopify and want to learn more about adding Buy with Prime to your site, you can sign up now. We also encourage you to check out what other merchants are saying about Buy with Prime.
 

_{*This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.}