For Business

4 ways to elevate your marketing using Buy with Prime

Buy with Prime marketing solutions help you reach engaged Amazon shoppers and boost interest in products on your ecommerce site.

Hand holding phone with Buy with Prime on Instagram.

59% of ecommerce site owners highlight “difficulty driving traffic” as their biggest pain point.[1] And that’s only half the battle—once you’ve attracted potential customers to your site, you need to provide them with a simple, trusted solution for completing their purchase.

Buy with Prime empowers merchants to address both challenges — attracting engaged shoppers to your site through relevant advertising placements and using the trust of Prime in marketing materials, and helping to convert Prime members with fast, free shipping and a seamless checkout experience.

Let’s take a look at four ways your business can accelerate growth using marketing solutions specifically designed to help merchants using Buy with Prime.

1. Drive shopper interest with the trust of Prime

The Buy with Prime marketing toolkit is a self-service resource that includes the downloadable assets you need to engage Prime members across your marketing channels. Using the Buy with Prime badge in your marketing materials and on product detail pages sends a trusted signal to shoppers that they can enjoy Prime shopping benefits on your site.

Buy with Prime helps you market your products, your way. The toolkit helps you create custom materials that feature your brand alongside the Buy with Prime badge and messaging.

“We offer heavy-duty, high-priced items on our DTC site. It’s tough to gain shoppers’ trust to make a purchase, but the Buy with Prime badge on our site gives shoppers peace of mind knowing their orders are fulfilled by Amazon with the Prime delivery promise.”
Patrick Sean Briseno, Great Circle Machinery

2. Nurture customer relationships to grow your brand

With Buy with Prime, you will receive shopper order information, including email addresses for customer orders, which you can use to provide customer service, to customize your newsletters, and to build direct relationships with shoppers.

With Buy with Prime, you control your customers’ information. Learn more here.

3. Reach more shoppers on Facebook and Instagram

Participating brands have access to co-branded Buy with Prime social media ads, which are funded and managed by Amazon. These co-branded ads feature specific merchants on the Buy with Prime Facebook and Instagram channels. When shoppers click on these ads, they are taken to a Buy with Prime product detail page on the merchant’s ecommerce site where they can purchase directly from the merchant using Buy with Prime. Co-branded social media ads are currently available as an invitation-only beta offering.

4. Use social proof to help shoppers make informed decisions

Reviews from Amazon brings the power of reviews to the Buy with Prime PDPs on your ecommerce site. Displaying the trusted and authentic star ratings and individual reviews on your Buy with Prime PDPs can boost shopper confidence and help them make informed decisions. Learn more about Reviews from Amazon.

Buy with Prime offers a new way for you to increase brand visibility, engage with new shoppers, and continue developing relationships with those shoppers.

Getting the right shoppers to your ecommerce business can be challenging. Adding Buy with Prime to your marketing mix gives shoppers another reason to visit your site. Learn more about Buy with Prime marketing solutions that can help accelerate your businesses’ growth.

If you’re ready to get strated using Buy with Prime, you can sign up here.

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[1] Source: Based on data gathered from an Amazon internal survey conducted Q4 2020

John Kultgen