Author: 21 Sep 2022minutes read
59% of ecommerce site owners highlight “difficulty driving traffic” as their biggest pain point. And that’s only half the battle — once you’ve attracted potential customers to your site, you need to provide them with a simple, trusted solution for completing their purchase.
Buy with Prime empowers merchants to address both challenges — attracting engaged shoppers to your site through relevant advertising placements and using the trust of Prime in marketing materials, and helping to convert Prime members with fast, free shipping and a seamless checkout experience.
Let’s take a look at four ways your business can accelerate growth using marketing solutions specifically designed to help merchants using Buy with Prime.
The Buy with Prime marketing toolkit is a self-service resource that includes the downloadable assets you need to engage Prime members across your marketing channels. Using the Buy with Prime badge in your marketing materials and on product detail pages sends a trusted signal to shoppers that they can enjoy Prime shopping benefits on your site.
Buy with Prime helps you market your products, your way. The toolkit helps you create custom materials that feature your brand alongside the Buy with Prime badge and messaging.
"We offer heavy-duty, high-priced items on our DTC site. It's tough to gain shoppers' trust to make a purchase, but the Buy with Prime badge on our site gives shoppers peace of mind knowing their orders are fulfilled by Amazon with the Prime delivery promise."
- Patrick Sean Briseno, Great Circle Machinery
With Buy with Prime, you will receive shopper order information, including email addresses for customer orders, which you can use to provide customer service, to customize your newsletters, and to build direct relationships with shoppers.
With Buy with Prime, you control your customers’ information. Learn more here.
Participating brands have access to co-branded Buy with Prime social media ads, which are funded and managed by Amazon. These co-branded ads feature specific merchants on the Buy with Prime Facebook and Instagram channels. When shoppers click on these ads, they are taken to a Buy with Prime product detail page on the merchant's DTC site where they can purchase directly from the merchant using Buy with Prime. Co-branded social media ads are currently available as an invitation-only beta offering.
Sponsored Brands for Buy with Prime is an invite-only advertising solution that can help boost brand awareness in relevant shopping results on Amazon and direct shoppers to your site. When shoppers on Amazon.com search for products like yours, Sponsored Brands ads offer you the opportunity to showcase your brand in shopping results.
When a shopper clicks on a Sponsored Brands ad, it takes them to a new page within your brand store on Amazon.com that features Buy with Prime products available on your site. From this new page, shoppers can choose to purchase those products on your Amazon Store page, or directly from your site using Buy with Prime.
Buy with Prime offers a new way for you to increase brand visibility through Amazon, engage with new shoppers, and continue developing relationships with those shoppers.
Getting the right shoppers to your ecommerce business can be challenging. Adding Buy with Prime to your marketing mix gives shoppers another reason to visit your site. Learn more about Buy with Prime marketing solutions that can help accelerate your businesses’ growth.
 Source: Based on data gathered from an Amazon internal survey conducted Q4 2020