Social Ads for
 Buy with Prime

Social Ads for Buy with Prime removes the burden of creating ad campaigns for each Buy with Prime product listing with the Buy with Prime badge. Instead, the app syncs your Meta catalog with the products in your catalog that offer Buy with Prime, automatically applying the Buy with Prime badge. Whether prospecting new customers or remarketing to existing customers, the solution helps you build relevant ads for each shopper.

Social Ads for Buy with Prime is a useful feature to help find new shoppers, as well as for re-engaging shoppers who have already viewed your products but didn’t place an order. Because these ads leverage your Buy with Prime product catalog, they’re also a great feature if you’re just starting out with marketing or if you have limited creative content for building ads.

You can create dynamic social ads featuring the Buy with Prime badge on Facebook and Instagram.

To use Social Ads for Buy with Prime, you need:
● Products offering Buy with Prime: All products in your Buy with Prime catalog that offer Prime can be used for these social ads.
● Active Meta account: Meta syncs with your Buy with Prime product catalog to help you automatically create ads for your products.

Only products you have set up to offer Buy with Prime sync with your Meta catalog and show in your ad campaigns. You must have at least one product synced to your Meta catalog in order for your ad campaigns to run. Make sure you have all of Meta’s required attributes synced from your Buy with Prime catalog, including product descriptions and URLs.

When you set up the app, Meta’s Conversion API is set up automatically to share your order data with Meta. Even if you do not use the app to launch ad campaigns, you can still use the Conversion API to share your Buy with Prime orders with Meta. Note: When you use the Conversion API and Advanced Matching with the Social Ads for Buy with Prime app, the order information you share with Meta will contain your customer’s email address, name, and shipping address. If you also have the Meta Pixel set up for Buy with Prime, you will duplicate sending that order event to Meta, but the Pixel order information will not include these fields. To help avoid Meta treating your Conversion API event as redundant and discarding these fields during its deduplication process, we recommend not using Meta Pixel for Buy with Prime while you use Conversion API and Advanced Matching.

You are responsible for writing the copy that accompanies social ads for your Buy with Prime product listings. Refer to the Buy with Prime brand guidelines in the Marketing section of merchant console for brand and messaging guidance.

You can choose to either remarket ads to people who interacted with your products or brand on or off Facebook or Instagram or to find prospective customers even if they haven’t interacted with your business. Both are useful strategies that can also be expanded when you select the option to “Reach people beyond these targeting selections when it’s likely to improve performance.” Doing so can help place your ads beyond your core audience to reach viewers who might improve your return on ad spend (ROAS).

You can choose to show your ads on Facebook, Instagram, or both.

Your social campaign results measure the following metrics:
● Spend: Cost of running a campaign.
● Impressions: The number of times a shopper has viewed an ad.
● Clicks: The number of times a shopper has clicked on an ad.
●Orders: The number of orders placed through the native checkout on your site and through your Buy with Prime checkout resulting from the campaigns that you’re running. Note: Orders are reported by Meta and may not match the total orders you see reported on the merchant console or on your ecommerce site.
● Sales: Income generated from an order, measured by Price x Units. This total includes sales through the native checkout on your ecommerce site and through your Buy with Prime checkout.
● Return on ad spend (ROAS): The effectiveness of your marketing, which is measured by sales/spend, including sales through the native checkout on your ecommerce site and through your Buy with Prime checkout.

Social Ads for Buy with Prime offers email, chat, and phone support. You can directly connect to support using the Live-Chat button available within the app, email the help desk at socialads@cedcommerce.com or call the toll-free number at 917-672-8531.

You need to provide a campaign name, start date, and budget. End dates are optional. Your campaign name is visible only to you in the app and in your Meta account.