For Business
Performance impact analysis

Analyze. Iterate. Improve.

Use a performance impact analysis to uncover critical insights about your ecommerce site that can help you make key business decisions.

Image with product and different variations of call-to-action button.
Test Buy with Prime and site performance
The cornerstone offering of a performance impact analysis is an A/B test that you can use to evaluate Buy with Prime and other aspects of your site or shopper experience.
Measure conversions effectively
An A/B test is one of the most accurate ways to determine the impact on shopper conversion when offering Buy with Prime on your site because it minimizes variables that might skew results collected through other methods of analysis.
Use data to drive improvements
Following an A/B test, receive data and recommendations that can help you improve your site and shopper experience.
Stylized images showing AB testing.
Confirm your fit
Merchants with monthly traffic >10,000 visitors are best suited for A/B testing because they see statistically significant results faster than merchants with lower traffic.
AB testing icons showing winner of test.
Launch your A/B test
Work with our third-party provider to A/B test aspects of the Buy with Prime shopper experiences on select product pages to identify the best-performing version.
AB testing showing two tests, one with 50% success, and another with 75% success.
Collect data from randomized transactions
During the test, your site visitors are split and only half see the aspect of the shopper experience that you’re testing, allowing you to collect comprehensive conversion data.
Bar graph showing AB testing results.
Use learnings to boost growth
Evaluate your A/B test results to determine the impact of Buy with Prime on your site and help optimize your shopper experience.

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