The cornerstone offering of a performance impact analysis is an A/B test that you can use to evaluate Buy with Prime and other aspects of your site or shopper experience.
An A/B test is one of the most accurate ways to determine the impact on shopper conversion when offering Buy with Prime on your site because it minimizes variables that might skew results collected through other methods of analysis.
Following an A/B test, receive data and recommendations that can help you improve your site and shopper experience.
Merchants with monthly traffic >10,000 visitors are best suited for A/B testing because they see statistically significant results faster than merchants with lower traffic.
Work with our third-party provider to A/B test aspects of the Buy with Prime shopper experiences on select product pages to identify the best-performing version.
During the test, your site visitors are split and only half see the aspect of the shopper experience that you’re testing, allowing you to collect comprehensive conversion data.
Evaluate your A/B test results to determine the impact of Buy with Prime on your site and help optimize your shopper experience.