Analyze. Iterate. Improve.

An A/B test is an accurate and efficient way to determine the impact on shopper conversion when offering Buy with Prime on your site. It minimizes variables that might skew results collected through other methods of analysis, such as seasonality, days of the week, and ongoing promotions. Upon completion of an A/B test, you receive a detailed report on the impact of Buy with Prime on your site and tailored post-analysis recommendations to improve your shopper experience and help boost shopper conversions.

VWO collects and stores data associated with the aspects that you’re testing on your site, such as page activity and orders completed, and provides it to Buy with Prime for purposes of analyzing your site’s performance and providing recommendations to you on how to leverage Buy with Prime features and services. The data collected is aggregated with data from other merchants that are participating in A/B testing to help us understand and communicate the overall impact of Buy with Prime features and services. VWO doesn’t collect site or business data unrelated to the A/B test, personal identifying information on customers, or order details.

Buy with Prime receives data that VWO collects during A/B testing on your site. It’s used in two ways:

• The Buy with Prime performance impact analysis team collects and reviews the data, and then provides it to your Buy with Prime sales representative to share with you. They also provide results-based recommendations for improving shoppers’ experience using Buy with Prime on your site to help drive greater impact.
• Buy with Prime may use aggregated, anonymized information collected from participating Buy with Prime merchants to publish recommendations and the latest performance metrics about Buy with Prime.

You receive results halfway through each test and at the end of the test. An A/B test typically lasts about 3–5 weeks, which is the average amount of time typically needed to capture statistically significant results. Additional tests on updated versions of your site or experience may be necessary to capture additional learnings and find the best-performing version.

Yes, after you have conducted an initial A/B test of Buy with Prime on your site, you can use A/B testing on other aspects of your site or shopper experience.

You can receive a free nine-month, enterprise-level trial with VWO for A/B testing as long as your first test measures an aspect of Buy with Prime on your site, such as button placement or Buy with Prime badge usage, and is started within the first 30 days of registering for your free trial with VWO.