Analytics information updates within six hours of order and return updates. Metrics are calculated using the Pacific Standard Time (PST) time zone.
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Analytics
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What is Buy with Prime analytics?
Buy with Prime analytics provides an overview of your Buy with Prime business performance. You can review dashboard charts that show trends for orders and returns, over time and compare previous performance periods. Depending on the reporting date range, the charts show historical hourly, daily, or monthly values of your metrics. Buy with Prime analytics also includes reports that organize your customer data and product-level metrics so you can analyze your business from different perspectives.
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Orders dashboard
Provides sales and orders metrics for your Buy with Prime orders including total sales, total orders, and average order value.
Metric Definitions
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Returns dashboard
Tracks return amounts, items returned, and return rate for your Buy with Prime orders.
Metric Definitions
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Products report
This report provides product-level performance metrics. You can use the report to understand how customers engage with each product, optimize listing, pricing, promotions, and marketing initiatives to help drive higher conversion. Sales and returns metrics can help you improve inventory management and detect quality issues to improve customer satisfaction. Using views and clicks, you can derive metrics like clickthrough rate, checkout-abandonment rate, and conversion rate. You can also export the data as a CSV file to incorporate into your own dashboards and business reports.
Metric Definitions
To access the products report:
Step 1Sign in to the merchant console, and then in the side menu, select Analytics / Products.
Step 2By default, the report displays the past seven days of data for products that have Buy with Prime activated. To change the reporting periods, select one of the following periods from the date-range filter: today, past 7 days, past 30 days, year-to-date, or custom range.
Step 3Use the search field to filter data by product title or SKU. Each row under the Product column shows the title, SKU, and variant details, such as size and color. Click the view icon to show or hide specific columns on the table chart.
Step 4By default, report data is sorted by date of sale in descending order. Click on any column header to change the sorting method.
Step 5Use page options to control the number of rows to display and navigate multiple pages.
Step 6To download a CSV file, click the export icon.
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Customers dashboard
The customer list page organizes a complete list of your Buy with Prime customers and summarizes their order activity. This helps you streamline customer management and leverage valuable data to build and nurture customer relationships. You can easily export the data as a CSV file.
Customer list page
To search for a customer:
Step 1Sign in to the merchant console and select Customers from the side menu.
Step 2Enter the customer’s first name and last name or email address in the search bar and choose the search icon.
To apply filters to the customer list:
Step 1Sign in to the merchant console and select Customers from the side menu.
Step 2Choose the filter icon to see the Customer since dropdown display.
Step 3Choose a date range option or create a custom date range.
Step 4Choose apply.
To sort customer list data:
Step 1Sign in to the merchant console and select Customers from the side menu. The default view lists data in an ascending order based on the Customer since column.
Step 2Choose Customer since to sort data in ascending or descending order.
To navigate between pages on customer lists:
Step 1Sign in to the merchant console and select Customers from the side menu.
Step 2If your customer list exceeds the page limit (24 rows), choose the next page number or arrow to see additional customer list data. Note: Each page is limited to 24 rows of information.
To export customer list/data:
Step 1Sign in to the merchant console and select Customers from the side menu.
Step 2Choose the export icon.
Step 3A CSV file will automatically download on your device.
Note: There is a 10,000 customer record limit when exporting data.
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How to access your analytics
Access your Buy with Prime analytics using one of the following options:
Option 1 (from the merchant console menu)
Step 1Open the merchant console.
Step 2Choose Analytics.
Step 3To review a specific dashboard chart, choose the Orders or Returns menu option.
Option 2 (from the merchant console home page)
Step 1Locate the Buy with Prime overview button.
Step 2Choose See order analytics.
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Analytics FAQ
Get answers to common questions about Buy with Prime analytics. -
Products report FAQ
Get answers to common questions about the products report.
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Customer list FAQ
Get answers to common questions about the customer list page.
For more information, go to FAQ library.