• Analytics

  • What is Buy with Prime analytics?

    Buy with Prime analytics provides an overview of your Buy with Prime business performance. You can review dashboard charts that show trends for orders and returns, over time and compare previous performance periods. Depending on the reporting date range, the charts show historical hourly, daily, or monthly values of your metrics. Buy with Prime analytics also includes reports that organize your customer data and product-level metrics so you can analyze your business from different perspectives.

  • Orders dashboard

    Provides sales and orders metrics for your Buy with Prime orders including total sales, total orders, and average order value.

    Metric Definitions

     

  • Returns dashboard

    Tracks return amounts, items returned, and return rate for your Buy with Prime orders.

    Metric Definitions

     

  • Products report

    This report provides product-level performance metrics. You can use the report to understand how customers engage with each product, optimize listing, pricing, promotions, and marketing initiatives to help drive higher conversion. Sales and returns metrics can help you improve inventory management and detect quality issues to improve customer satisfaction. Using views and clicks, you can derive metrics like clickthrough rate, checkout-abandonment rate, and conversion rate. You can also export the data as a CSV file to incorporate into your own dashboards and business reports.

    Metric Definitions

     

    To access the products report:

    Step 1Sign in to the merchant console, and then in the side menu, select Analytics / Products.

    Step 2By default, the report displays the past seven days of data for products that have Buy with Prime activated. To change the reporting periods, select one of the following periods from the date-range filter: today, past 7 days, past 30 days, year-to-date, or custom range.

    Step 3Use the search field to filter data by product title or SKU. Each row under the Product column shows the title, SKU, and variant details, such as size and color. Click the view icon to show or hide specific columns on the table chart.

    Step 4By default, report data is sorted by date of sale in descending order. Click on any column header to change the sorting method.

    Step 5Use page options to control the number of rows to display and navigate multiple pages.

    Step 6To download a CSV file, click the export icon.

  • Customers dashboard

    The customer list page organizes a complete list of your Buy with Prime customers and summarizes their order activity. This helps you streamline customer management and leverage valuable data to build and nurture customer relationships. You can easily export the data as a CSV file.

    Customer list page  

    To search for a customer:

    Step 1Sign in to the merchant console and select Customers from the side menu.

    Step 2Enter the customer’s first name and last name or email address in the search bar and choose the search icon.

    To apply filters to the customer list:

    Step 1Sign in to the merchant console and select Customers from the side menu.

    Step 2Choose the filter icon to see the Customer since dropdown display.

    Step 3Choose a date range option or create a custom date range.

    Step 4Choose apply.

    To sort customer list data:

    Step 1Sign in to the merchant console and select Customers from the side menu. The default view lists data in an ascending order based on the Customer since column.

    Step 2Choose Customer since to sort data in ascending or descending order.

    To navigate between pages on customer lists:

    Step 1Sign in to the merchant console and select Customers from the side menu.

    Step 2If your customer list exceeds the page limit (24 rows), choose the next page number or arrow to see additional customer list data. Note: Each page is limited to 24 rows of information.

    To export customer list/data:

    Step 1Sign in to the merchant console and select Customers from the side menu.

    Step 2Choose the export icon.

    Step 3A CSV file will automatically download on your device.

    Note: There is a 10,000 customer record limit when exporting data.

  • How to access your analytics

    Access your Buy with Prime analytics using one of the following options:

    Option 1 (from the merchant console menu)

    Step 1Open the merchant console.

    Step 2Choose Analytics.

    Step 3To review a specific dashboard chart, choose the Orders or Returns menu option.  

    Option 2 (from the merchant console home page)

    Step 1Locate the Buy with Prime overview button.

    Step 2Choose See order analytics. 

  • Analytics FAQ

    Get answers to common questions about Buy with Prime analytics.

    • Analytics information updates within six hours of order and return updates. Metrics are calculated using the Pacific Standard Time (PST) time zone.

      1. Open the merchant console.
      2. Choose Orders, then the download button.
      3. Select the date range for the export, then choose Request File.

      After the order information is ready, you will receive an email with a link for the download. Note: The CSV file is only accessible from the emailed link for five days.

    • You can review order information for up to two years back.

    • The following user roles can access the orders and returns dashboards: Owner, Admin, and Staff.

      The following user profile configurations can access the customer list page: store owner, admin, staff, and customer service representative.

    • A return is only included in analytics reports when it is scanned/received by the return carrier.

    • Submit your feedback through the Contact us form. We’ll create a support case to manage and track your request.

    • You can use conversion tracking to track when your shoppers place a Buy with Prime order. Reporting on your ad performance can be found directly in your Google or Meta accounts. For more information, go to Conversion tracking.

    • Yes. You can manage orders, create a Multi-Channel Fulfillment (MCF) order, view order reports, upload files, and manage returns in your Seller Central account. To view and manage your Buy with Prime orders in Seller Central:

      1. Open Seller Central.
      2. Choose Orders.

  • Products report FAQ

    Get answers to common questions about the products report.  

    • The products report displays information about products that have Buy with Prime activated. Metrics in the report include orders, sales, units ordered, units returned, return amount, and return rate. A product needs to have at least one non-zero metric during the reporting period to show in the report. 

    • There is no limit to the number of rows shown in the product report. You can export up to 10,000 records at a time. If your report size is larger than 10,000 records, adjust the reporting period to reduce the report size.

    • Each row displays a single product variant with its SKU information. If you have multiple variants of the same product, they’re shown as separate records. If you update the product title, variant, or SKU information, previous versions of that product appear as separate rows.

    • Views measure the number of times the Buy with Prime button is loaded on a product page. Switching between product variants counts as a view. If the Buy with Prime button doesn’t load due to issues such as out of stock or incorrect SKU mapping, it doesn’t count any views. Clicks measure the number of times shoppers click the Buy with Prime button to start checkout. Note that due to browser tracking restrictions and the use of ad-blockers, these metrics might not represent the true number of views and clicks.

  • Customer list FAQ

    Get answers to common questions about the customer list page.

    • Users with the following profile configuration can access the customer list page: store owner, admin, staff, and customer service representative. Choose Customers from the side menu in the merchant console to see your customer list page.

    • The customer list page displays your Buy with Prime customer and order information, including customer name and email, when they placed their first Buy with Prime order, total number and value of their Buy with Prime orders, and total number and value of  their returns of Buy with Prime products. You can search by the customer’s name or email, or sort by Customer since (today, past 7 days, past 30 days, year to date, and custom).

    • You can toggle the arrow next to the Customer since column to sort in ascending or descending order. If your customer list exceeds the 24-row limit on the first page, you can navigate among the page numbers to view the next or previous page of your customer list.

    • The customer list page is updated within 6 hours. The data is represented in Pacific Time.

    • You can export your customer list by choosing the download button on the top right of the page. A CSV file exports on your device and contains a record of all of your customers. The export can take several minutes to download depending on the size of the file. Note: There is a 10,000-file customer record limit when exporting data.

    • Currently, the Customer list page is designed to export a maximum of 10,000 rows of data. We recognize that some customers might have a larger dataset. Use the following steps to export your customer list data:

      1.  Open the merchant console.
      2. Choose Customers from the side menu to see your customer list page.
      3. Choose a date range value from the Customer since column that shows data for less than or equal to 10,000 customers.
      4. Choose the export icon to export your customer list in CSV format.
      5. Repeat steps 1-4 until you get your desired total customer list.
      6. After exporting all of your data, consolidate the exports to see all of your customer list data.

       

       

    • A “No customer data to display” message appears on this page if you haven’t sold any products through Buy with Prime yet. Consider activating more products with Buy with Prime or leveraging our marketing solutions to help generate more Buy with Prime orders. If you believe this message is appearing in error, contact merchant support.

    • No, you can’t edit any information on the customers page. This information is captured when they make a Buy with Prime purchase on your site.

    For more information, go to FAQ library.

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