1. Buy with Prime
  2. Getting started

Add Buy with Prime to your site.

Add Buy with Prime to your site.

Get started with Buy with Prime to offer a delivery and checkout experience millions of shoppers love.

Ways to offer Buy with Prime

Shopify merchants

Manage your Buy with Prime business more efficiently with the Buy with Prime app for Shopify, a seamless integration that lets you manage product listings, orders, returns, and settings all within Shopify admin.

Salesforce merchants

Integrate Buy with Prime directly into Salesforce with this fully customizable integration. New features include the capability for shoppers to search for Buy with Prime-eligible products and to add any products to one cart—whether they offer Buy with Prime or not.

Other providers and custom sites

Buy with Prime widgets run alongside your existing checkout. Offer Buy with Prime as a buy-now or cart building experience and support Buy with Prime-specific promotions. Plus, explore more ways to customize your shopping experience.

Buy with Prime in four steps1

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Sign up and create your account

Enter your business name, address, and phone number.

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Link accounts and import products

Link your Seller Central or Amazon Supply Chain account. Then, import
products and link Amazon Pay. Learn more.

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Choose which products offer Buy with Prime

Select which products offer Buy with Prime after confirming SKUs and pricing.

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Add the button

Customize and add the Buy with Prime button to your site.

1Adding Buy with Prime varies for merchants not enrolled in Amazon's fulfillment services. Learn more in our FAQ.

Offer Prime shopping benefits on your site

Buy with Prime is designed to work on most ecommerce providers.

Man opening package


of consumers said they wished that retailers and brands offered similar services to Amazon Prime.2


(Source: Wunderman Thompson, The Future Shopper Report, 2022)


Convert Prime members into customers

Convert shoppers with fast, free delivery and a checkout experience millions trust.

Sign up

The most exciting things about Buy with Prime from a merchant perspective are increasing trust with customers, getting new customers, and increasing conversion rate.

Rob Johnson
Principal Ecommerce Leader, Wyze

Buy with Prime FAQ

  • For merchants with inventory in Amazon fulfillment centers, you simply need to authorize Amazon to use your inventory stored in Amazon fulfillment centers to fulfill Buy with Prime orders and offer the same fast, FREE delivery as Amazon.com. You’ll also link your Amazon Pay account to give millions of Prime members a seamless checkout experience by using the shipping and payment information stored in their Amazon account. Merchants not yet using Amazon Pay on their ecommerce site will be directed to register for Amazon Pay while configuring Buy with Prime.

  • Amazon's fulfillment services (which includes Multi-Channel Fulfillment) leverage the world’s largest fulfillment network with more than 200 fulfillment centers globally to provide a fast, low-cost, and reliable solution for fulfilling orders. You can ship your inventory to Amazon fulfillment centers and Amazon handles the rest—product storage, delivery, order tracking, and returns. With Amazon's fulfillment services, you can fulfill both Amazon.com and Buy with Prime orders with one pool of inventory.

  • Buy with Prime is a new way to allow ecommerce businesses to grow and improve the shopping experience for Prime members off Amazon.com. If you want to use Amazon fulfillment for non-Buy with Prime eligible products, Multi-Channel Fulfillment (MCF) allows you to provide fast, reliable ecommerce fulfillment using Amazon’s fulfillment network across multiple channels.

  • Amazon Pay offers millions of shoppers a fast, familiar way to check out from your site using the shipping and payment information from their Amazon account. Amazon Pay also helps verify a shopper’s Prime status so that they can check out using Buy with Prime.

  • Buy with Prime’s cost per unit will depend on multiple factors, including product dimensions and weight, average selling price and number of units per Buy with Prime order. The cost includes fulfillment, storage, payment processing, and service fees that are calculated per unit. The cost of returns is included in the fulfillment fee. Merchants pay for what they use, and all fees, except for those incurred for storage, are charged only after merchants make a sale. Learn more.

  • Yes. With Buy with Prime, you will receive shopper order information, including email addresses for customer orders, which you can use to provide customer service and build direct relationships with shoppers. Learn more.

  • We protect information collected via Buy with Prime, including shopper data, in accordance with Amazon's high security standards. We use this information to provide and improve Buy with Prime for merchants and shoppers. For more details, please read our Buy with Prime Information Handling FAQ.

  • Yes, you do not need to sell on Amazon.com to use Buy with Prime. But you will need to meet the other requirements listed to get started. Learn more.

  • No. Buy with Prime gives you the freedom to choose how and where to sell your products. You do not need to sell on Amazon.com to use Buy with Prime. Merchants that do sell on Amazon.com are not required to have price and selection parity with their Amazon.com listings.

  • Buy with Prime does not replace your native checkout; it offers an additional way for Prime members to quickly check out. When shoppers click on the Buy with Prime button, they are directed to the Buy with Prime hosted checkout. After the Buy with Prime purchase is complete, shoppers are redirected back to your site.

  • We use Amazon Pay to process payments for Buy with Prime orders. Amazon Pay is backed by the fraud protection technology used on Amazon.com. Amazon Pay’s fraud detection capabilities, charge-back controls, and risk management processes help your business feel safe and secure while shoppers purchase on your ecommerce site using Buy with Prime. For more information, see the Amazon Pay merchant frequently asked questions

  • When you onboard with Buy with Prime, there is an option to import your Amazon product catalog information (title, price, SKU, product images) into your Buy with Prime catalog. After importing your product details, you can confirm that the SKU and the price in your Buy with Prime catalog matches your ecommerce site catalog. We encourage you to update your Buy with Prime catalog whenever you change your site catalog to avoid errors for shoppers using Buy with Prime.

  • Yes, when you onboard with Buy with Prime, there is an option to add your Meta and Google pixel IDs to share Buy with Prime order data with Meta and Google. With conversion tracking, you can share data about interactions on a website, such as orders placed, with ad channels to attribute that interaction to an ad campaign.