Buy with Prime marketing toolkit

Drive shopper interest in your products with the trust of Prime, using the Buy with Prime badge across your marketing channels.

Stand out with Buy with Prime

Use the Buy with Prime badge and follow the brand guidelines from the marketing toolkit to engage Prime members. Feature your brand and Buy with Prime products alongside the same delivery and returns benefits Prime members expect from Amazon.com.

Engage Prime members

Discover a new way to engage Prime members across all your marketing channels and drive them to your DTC site.

Build trust in your brand

Use the Buy with Prime badge to show Prime members that they get the same fast, free delivery they know from Amazon.

Market your products, your way

Maintain your brand's look and feel while following the Buy with Prime marketing toolkit's guidelines to highlight Buy with Prime in your marketing.

We offer heavy-duty, high-priced items on our DTC site. It’s tough to gain shoppers' trust to make a purchase, but the Buy with Prime badge on our site gives shoppers peace of mind knowing their orders are fulfilled by Amazon with the Prime delivery promise. Buy with Prime now accounts for around half of our total orders and sales. We’re excited to see what’s next.

Patrick Sean Briseno,
Great Circle Machinery

Start marketing to Prime members

Buy with Prime merchants can download the marketing toolkit and start engaging shoppers with the Buy with Prime badge and benefits today.


Not a Buy with Prime merchant?

Buy with Prime marketing toolkit FAQ

  • The Buy with Prime marketing toolkit offers merchants a way to drive shopper interest in their products with the trust of Prime, using the Buy with Prime badge and the promise of fast, free delivery in their marketing. Merchants get access to Buy with Prime assets and guidance to start creating their own branded materials that they can use to promote across their site, social, search, and email channels.

  • The toolkit includes general copy and imagery guidance for marketing assets, with specific guidance and sample messaging for your site, social, email, and search marketing initiatives.

  • The Buy with Prime marketing toolkit is available for all merchants who are signed up for Buy with Prime and have active Buy with Prime product listings.

  • The Buy with Prime marketing toolkit is a self-service marketing resource that lets you own your marketing, helping you create custom marketing materials that feature your brand alongside the Buy with Prime brand. If you use an agency for your marketing efforts, they can use the toolkit to create your custom Buy with Prime marketing materials. If you’re interested in an agency handling your marketing, work with your sales representative.

  • You can access the toolkit’s Buy with Prime badge assets and brand guidelines in the Marketing section of your merchant console.

  • The Buy with Prime marketing toolkit is free for merchants who are signed up for Buy with Prime and have active Buy with Prime listings.

  • Once your Buy with Prime product selection is complete and the button is live on your product pages, you can start advertising your Buy with Prime products.

  • Yes, you are required to comply with the Buy with Prime brand guidelines when using the Buy with Prime badge and messaging in your marketing materials. We reserve the right to revoke your permission to use the badge and to participate in the Buy with Prime program if you don’t comply with the guidelines.