Buy with Prime fast badges for TikTok

Fast badges are visual elements that appear on your TikTok ads showing Prime branding and delivery estimates for products that are eligible for Buy with Prime. These fast badges allow you to showcase your fast, free delivery from Buy with Prime on TikTok ads to help boost traffic and increase sales on your ecommerce site. This feature is available for the Buy with Prime widget and the MCF and Buy with Prime app for Shopify.

Prerequisites

Before you start setting up Buy with Prime fast badges for TikTok, make sure that you’ve met the following requirements:

An active Shopify or WooCommerce site.
Products that are eligible Buy with Prime in your ecommerce site catalog.

Buy with Prime is installed and active on your site.

Set up Buy with Prime fast badges for TikTok

To set up Buy with Prime fast badges for TikTok on your Shopify or WooCommerce site, perform the following steps:

1. Sign in to merchant console.

2. On the side menu, choose Marketing or Marketplace.

3. Find the TikTokfor Buy with Prime app and then choose Get started.

4. Choose Add app, and then Add app to confirm.

5. Choose Authorize. This step authorizes the TikTok for Buy with Prime app to access your Buy with Prime data.

You’re redirected to TikTok.

6. Choose Connect.

7. Sign in to your TikTok business account.

8. On the Business Center section, locate the Business Center that you want to use, and then click Connect. This must be the same Business Center that to which your Shopify or WooCommerce store is connected.

9. In the TikTok Ad Account section, locate the account that you want to use to run ads, and then click Connect. It’s a best practice to use the same ad account that you’ve connected on your Shopify or WooCommerce site.

10. In the Data Sharing section, locate the TikTok Pixel that you want to use, and then click Connect. It’s a best practice to connect the same Pixel that you use for your Shopify or WooCommerce store. For more information, go to About TikTok Pixel.

11. Choose Next.

12. Choose Start later.

Ensure that your Buy with Prime catalog is fully synced and connected to your TikTok app. Note that the product sync can take up to 48 hours to complete.

For information about adding MCF fast badges on Google Ads, go to Using Google ads. For information about adding MCF fast badges, go to Set up MCF using the MCF and Buy with Prime app for Shopify.

Manage your catalog

For more information about managing your Buy with Prime product catalog on TikTok, go to How to set up Catalog Ads for your Amazon product set.

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FAQ for Buy with Prime fast badges for TikTok

Get answers to common questions about Buy with Prime fast badges for TikTok.

If the product identifiers don’t match between your Buy with Prime and TikTok catalogs, fast badges don’t display on your TikTok ads for those products. You can view mismatched products in the TikTok catalog manager in the TikTok Business Center. To resolve mismatches, ensure that your product identifiers match exactly between both platforms. These product identifiers include Amazon Standard Identification Number (ASIN), Stock Keeping Unit (SKU), Universal Product Code (UPC), European Article Number (EAN), and Global Trade Item Number (GTIN). The system automatically displays the fast badges up to 24 hours after you correct any mismatch.

Your existing TikTok catalog continues to function normally after installing the Buy with Prime fast badges for TikTok app. TikTok adds Buy with Prime fast badges to your matching products without modifying other product details or removing any existing products. You can continue managing your catalog using your current process. The integration automatically syncs delivery promise data for eligible products.

For other questions, go to FAQ library.