What is Buy with Prime: A beginner’s guide

It’s no secret that Prime members enjoy a variety of shopping benefits. They get their orders shipped in one or two days for free. They have a wealth of options to return or exchange purchases. They get all these perks when they shop on Amazon.com.
 

But what if those same Prime shopping benefits were available to Prime members beyond Amazon.com?
 

Buy with Prime does just that. For merchants seeking to grow their businesses beyond Amazon.com, Buy with Prime offers a new way to attract and convert Prime members on their websites.
 

The familiar fast, free purchasing experience millions of Prime members trust is now available to stores across the web.

Buy with Prime benefits for ecommerce businesses

Attracting engaged shoppers and reducing cart abandonment are two key priorities for ecommerce businesses. Participating businesses have access to a host of marketing solutions and resources to attract and engage Prime members.
 

Beyond attracting Prime members to their sites and offering a familiar shopping experience trusted by millions, Buy with Prime can empower merchants to sell more and grow faster.

First, Buy with Prime puts merchants in the driver’s seat regarding control of customer information, including email addresses. This not only helps them to build direct relationships with their customers, but also allows them to create more customized marketing campaigns to entice customers to discover new products. 

Second, running an ecommerce business is hard work, and Buy with Prime can help merchants streamline their business operations. With Buy with Prime, merchants can use existing inventory that is housed in Amazon fulfillment centers in a shared pool of goods to fulfill orders on and off Amazon.com.
 

Businesses that currently use Fulfillment by Amazon (FBA) can add Buy with Prime to their online store in minutes by tapping into inventory already stored in Amazon fulfillment centers. If you’re using FBA or Multi-Channel Fulfillment (MCF), it’s easy to get started. Learn more about Buy with Prime order fulfillment.

Buy with Prime marketing benefits

Online businesses face a variety of marketing challenges on and off Amazon.com. From attracting engaged shoppers to product discoverability and improving conversions, online brands need new tools to grow. Buy with Prime can help address some of these challenges by:
 

• Helping engaged Amazon shoppers discover new brands and products with ads that appear in relevant Amazon shopping results.
• Showcasing the Buy with Prime badge and the promise of fast, free shipping in marketing materials and on product detail pages.
• Remarketing to engaged Amazon audiences through display campaigns executed in partnership with agency partners.

Learn more about Buy with Prime marketing solutions.

Buy with Prime shopper benefits

Consumers have so many choices when shopping online. Buy with Prime resonates with Prime members who prefer fast and free delivery for their online orders. Buy with Prime is an extension of Prime shopping benefits beyond Amazon.com. Specifically, busineesses using Buy with Prime can offer these benefits to Prime members on their sites:
 

• Convenience: Prime members can quickly check out faster using their shipping and payment information securely stored in their Amazon accounts.
• Selection: Prime members can discover more brands and online stores where they can use their Prime shopping benefits.
• Familiarity & speed: Prime members experience a secure checkout they trust and the order delivery speed they’ve come to expect.
   

Buy with Prime empowers ecommerce businesses and shoppers alike. Businesses get new tools to attract, engage and convert Prime members. Shoppers get to use their Amazon account to streamline their shopping experience in their discovery of new brands and products beyond Amazon.com. 

Get started

If you’re interested in adding Buy with Prime to your online store, you can sign up here. And if you’re already a business using Buy with Prime, thanks for being a part of the ecommerce transformation.

Related resources

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How to select the right products for Buy with Prime

Getting started with Buy with Prime