Author: 27 Apr 2023minutes read
Ecommerce brands face many challenges as they strive to grow their businesses, and keeping up with ever-changing shopper demands is often one of the most difficult challenges. Business owners must continue to innovate to meet shoppers where they are – and do so across numerous channels.
Amazon internal research conducted in December 2022 found that 80% of respondents from merchants of all sizes rated “understanding the drivers behind successful marketing campaigns” and “optimizing advertising spend” as two of their top five priorities.
There’s no one-size-fits-all marketing or advertising strategy that attracts and converts shoppers, but tapping into proven tactics can help you connect with your shoppers in meaningful ways.
From brand building to SEO strategies to promotional campaigns, here are some actionable insights to help you get the most out of your marketing investments. Read on for two strategies that can help you build marketing programs that drives engagement:
The first step in brand building is a clear understanding of what you want your brand to be. It’s important to build a story around your brand that authentically represents your values and purpose.
After you’ve narrowed in on your brand story, the following four steps can help you stand out from the crowd:
Today’s consumers have high expectations when it comes to shopping online. They want free and fast shipping. They want a convenient checkout process. They want free and easy returns. They want customer service that helps them resolve issues. The list goes on.
One new way to meet consumers where they are is adding Buy with Prime to your ecommerce business. Beyond the fast, free delivery and easy returns that millions of Prime members know and trust, Buy with Prime also comes with a set of marketing tools. There are four main ways Buy with Prime can help elevate your marketing programs: