Author: 11 Jan 2023minutes read
When we’re shopping online, one of the most important tools we use to help us make purchasing decisions is reviews. While price, images, dimensions and shipping times all influence our decision making, peer reviews (A.K.A. social proof) have become a staple in our quest to find the best product.
According to a 2022 benchmark study conducted by Power Reviews, product detail pages (PDPs) with reviews get more traffic. The study looked at more than 8.8 million retailer PDPs, and found 61% of PDPs don’t have reviews, but those that have 11 or more reviews displayed see an average of 12% more page visits. Additionally, the study found that the sweet spot for product ratings is in the 4.5-4.9 band, noting that the largest gains in traffic to PDPs occur above the 4.0 star mark.
Reviews and ratings matter, and that’s why we’re introducing Reviews from Amazon.
Reviews from Amazon brings the power of Amazon.com reviews to the Buy with Prime PDPs on your ecommerce site. Displaying the trusted and authentic star ratings and individual reviews on your Buy with Prime PDPs can boost shopper confidence and help them make informed decisions.
“Once online brands get shoppers to their site, the next challenge is getting them to make a purchase,” said Justin Walker, Sr. Marketing Manager for Buy with Prime. “Reviews from Amazon empowers sellers to give shoppers a familiar experience they trust, while helping to expedite their decision making by showing them the social proof they’ve come to expect when perusing products on Amazon.com.”
With Reviews from Amazon, participating Buy with Prime brands get a solution that both offers the authentic product reviews trusted by millions of Amazon.com shoppers, and the ability to increase the volume of reviews on their direct-to-consumer sites.
While third-party review applications help online brands collect and share reviews, they can’t replicate the same scale of high-quality reviews with unbiased ratings found on Amazon.com. Reviews from Amazon helps to close this gap, and provide shoppers with more information such as verified purchase badging and review images provided by shoppers who purchased that product.
Specifically, there are three key benefits online brands can realize by using Reviews from Amazon:
Increasing conversions is one of the biggest challenges facing online brands. Shoppers are constantly bombarded with brand messages any time they tap into their social channels or open a browser. The endless choices shoppers have makes it hard for brands to stand out, let alone getting them to click the buy button on a site that may be unfamiliar.
Reviews from Amazon helps address these challenges by giving shoppers insights into peer reviews they can relate to. With Reviews from Amazon, participating merchants can:
Getting customers to rate or review products is hard and takes time. With Reviews from Amazon, participating Buy with Prime merchants can pull in their hard-earned reviews from Amazon.com to help shoppers make informed purchasing decisions while improving the credibility of your brand.
Reviews from Amazon can help ecommerce businesses grow by increasing shopper confidence. Together with Buy with Prime marketing solutions and Sponsored Brands, Reviews from Amazon is bringing the familiar shopping experience millions of consumers trust on Amazon.com to ecommerce sites across the web.