Author: 11 Jan 2023minutes read
When we’re shopping online, one of the most important tools we use to help us make purchasing decisions is authentic reviews from people like us. While price, images, dimensions, and shipping times all influence our decision making, peer reviews are the social proof we seek in our quest to find the best product.
According to a 2022 benchmark study conducted by Power Reviews, product detail pages (PDPs) with reviews get more traffic. The study looked at more than 8.8 million retailer PDPs, and found 61% of PDPs don’t have reviews, but those that have 11 or more reviews displayed see an average of 12% more page visits. Additionally, the study found that the sweet spot for product ratings is in the 4.5–4.9 band, noting that the largest gains in traffic to PDPs occur above the 4.0-star mark.
Reviews and ratings matter, and that’s why Reviews from Amazon is an important part of the shopper experience on your site.
Reviews from Amazon brings the power of Amazon.com reviews to the Buy with Prime PDPs on your ecommerce site. Displaying the trusted, familiar star ratings and authentic reviews on your Buy with Prime PDPs can boost shopper confidence and help them make informed decisions.
“Once online brands get shoppers to their site, the next challenge is getting them to make a purchase,” said Justin Walker, Sr. Marketing Manager for Buy with Prime. “Reviews from Amazon empowers sellers to give shoppers a familiar experience they trust, while helping to expedite their decision making by showing them the social proof they’ve come to expect when perusing products on Amazon.com.”
With that social proof, shoppers feel more confident about the site that they’re visiting and the products that they’re considering purchasing. In fact, Reviews from Amazon has been shown to increase shopper conversion for Buy with Prime merchants that use it. When merchants add Reviews from Amazon to their site PDPs, they have experienced a more than 38% increase in shopper conversion, on average.*
With Reviews from Amazon, you get a solution that offers the authentic product reviews trusted by millions of Amazon.com shoppers, and the ability to increase the volume of reviews on their ecommerce sites.
While third-party review features can help you collect and share reviews, they can’t replicate the same scale of high-quality reviews with unbiased ratings that are found on Amazon.com. Reviews from Amazon helps close this gap, providing shoppers with more information, such as verified purchase badging and review images provided by real customers who purchased that product.
Specifically, there are three key benefits of adding Reviews from Amazon to your site. You can:
Increasing conversions is one of the biggest challenges facing online brands. Shoppers are constantly bombarded with brand messages any time they tap into their social channels or open a browser. The endless choices shoppers have makes it hard for brands to stand out, let alone getting them to click the “Buy” button on a site that may be unfamiliar.
Reviews from Amazon helps address these challenges by giving shoppers insights into peer reviews that they can relate to. With Reviews from Amazon, shoppers can:
Getting customers to rate or review products is hard and takes time. With Reviews from Amazon, you can showcase your hard-earned reviews from Amazon.com directly on your ecommerce site to help shoppers make informed purchasing decisions without leaving your site, while improving the credibility of your brand.
Reviews from Amazon can help ecommerce businesses grow by increasing shopper confidence. Together with Buy with Prime marketing solutions, Reviews from Amazon is bringing the familiar shopping experience that millions of consumers trust on Amazon.com to ecommerce sites across the web.
Learn more about Reviews from Amazon.
Not a Buy with Prime merchant? You can sign up for Buy with Prime today.
*Data is from a sample of eight Buy with Prime merchants with average monthly site traffic between 10,000 and 1 million, and compares the number of shoppers who placed an order when Reviews from Amazon was present on a PDP versus when it was not, during the same time period.