A new way to promote familiarity and trust

Ecommerce businesses are all trying to capture the fleeting attention of the same overwhelmed consumers as they scroll through Facebook, TikTok, or Google search results. Capturing consumer attention can be an uphill battle, and the hill keeps getting steeper as more brands vie for new shoppers with endless messages across channels and devices. 

Based on data gathered from a Q4 2020 internal Amazon survey, 59% of ecommerce site owners highlighted “difficulty driving traffic” as their biggest pain point.

To attract distracted consumers, online businesses need to understand what compels them to pause and engage. Consumers trust what they know. The Buy with Prime marketing toolkit is a self-service resource to help you build trust by promoting a familiar shopping experience that can engage Prime members beyond Amazon.com.

The Buy with Prime marketing toolkit

While Buy with Prime is a new offering from Amazon, it was built to extend the convenience of Prime shopping to online stores beyond Amazon.com. Buy with Prime gives online brands the ability to offer fast, free shipping and a familiar checkout experience trusted by millions of shoppers.

The Buy with Prime marketing toolkit[1] provides ecommerce businesses with best practices about how to use the Buy with Prime badge in their marketing materials. From fonts to color schemes to placements on product detail pages (PDPs), this toolkit is a “how-to” resource to help online brands reach and build direct relationships with Prime members.

So, what’s included in the toolkit and how does it benefit online brands? 

1. The Buy with Prime badge: When shoppers see the Buy with Prime badge on products available beyond Amazon.com, they see a brand that is both familiar and trustworthy. 
2. Buy with Prime messaging: When shoppers see fast, free delivery and easy returns, the value proposition of ordering on your site is clear.
3. Buy with Prime imagery and placement: When shoppers see the Buy with Prime badge alongside your brand in your marketing materials, it helps give them confidence to purchase on your site.  

Whether you’re engaging shoppers through site, search, social or email, adding Buy with Prime to your marketing mix offers a familiar and trusted signal to give shoppers a new reason to visit your store and discover your products.

Building relationships with familiarity and trust

Built to help ecommerce businesses grow, Buy with Prime offers new benefits for both online businesses and Prime members. On average, merchants using Buy with Prime are seeing a 25%* increase in shopper conversion by offering fast, free delivery and a checkout experience shoppers know. 

For ecommerce businesses, Buy with Prime empowers them to extend the Prime shopping benefits beyond Amazon.com. For Prime members, it expands their membership benefits to participating businesses that offer Buy with Prime on their sites.

When you’re surfing the web trying to find that toy for your kid or that kayak all your friends recommended, you look for familiar and trusted signs such as transparent shipping estimates, purchasing options, reviews and ratings. We all have our favorite brands, and they’ve become our favorites because they are familiar and we trust them.

Buy with Prime allows ecommerce businesses to extend the promise of fast, free shipping and easy returns that millions of Prime members know and trust.

For ecommerce businesses using Buy with Prime, this toolkit offers a new way to market familiarity and trust.

If you are an existing Buy with Prime business, we recommend talking to your sales representative about how to access and use the toolkit to elevate your marketing efforts. Learn more about the Buy with Prime marketing toolkit.

If you're ready to add Buy with Prime to your ecommerce site, learn about the requirements to get started and sign up. 
 

*This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.

Related resources

4 ways to elevate your marketing using Buy with Prime

[1] Signing up and adding Buy with Prime products to your direct-to-consumer site is a requirement for accessing the marketing toolkit. Learn more about getting started.