7 common questions about Buy with Prime

Looking for ways to attract and convert shoppers on your site? Seeking ways to streamline and simplify fulfillment so you can focus on building relationships with your customers?

Founded on the belief that every entrepreneur should be empowered to reach every customer through every channel, Buy with Prime gives businesses of all sizes an opportunity to engage Prime members beyond Amazon.com.

But adding a new solution to your ecommerce business takes time and brings up some important questions. In fact, the Buy with Prime sales team said there are seven questions that come up the most when merchants are considering Buy with Prime. To help you understand how Buy with Prime can help you achieve your business goals, we share those questions—and more importantly, their answers.

Q: What’s the ROI of adding Buy with Prime to my ecommerce site?

A: While we can’t provide an answer that fits every business type, we can tell you that merchants using Buy with Prime are converting more shoppers. Buy with Prime empowers merchants to grow their ecommerce business by attracting engaged Amazon shoppers to their site through relevant ads and the trust of Prime, increasing shopper conversions by an average of 25%* with fast, free shipping, transparent delivery times, and a checkout experience that millions of shoppers know. See what other merchants have to say about their Buy with Prime experience.

*Based on preliminary testing results obtained through an Amazon-funded, third-party administered test across a representative sample of Buy with Prime merchants.   

Q: Why would I need to add Prime shopping benefits to my ecommerce site if I already have a strong Amazon business?

A: Buy with Prime is designed specifically for brands seeking to grow their ecommerce business beyond Amazon.com. Buy with Prime allows you to attract and convert engaged shoppers, grow sales, nurture relationships with your customers, and extend the Prime shopping benefits of fast, free shipping and easy returns on eligible orders to shoppers directly on your site. For example, Epic Water Filters has seen a 40% lift in conversions on their site and Buy with Prime orders account for 70% of site orders and revenue for Great Circle Machinery. Buy with Prime can also help reduce costs and free up time and resources because Amazon handles the storage, picking, packing, shipping, and returns for you.

Q: Will adding Buy with Prime to my own site affect my Amazon.com business?

A: No. Buy with Prime is designed for your ecommerce site and is a complementary offering to your existing Amazon.com business.

Q: What options do I have for adding Buy with Prime if I don’t have time to do it myself?

A: To ease the process for installing the Buy with Prime button on your ecommerce site, we’ve created a getting started guide that gives you a step-by-step overview. We’ve also built a community of Buy with Prime Agency Partners that can help. The button code works with most ecommerce service providers, including Shopify and BigCommerce. Check out this video to learn how to install the code on your site. 

Q: How can Buy with Prime help attract the right traffic to my site?

A: Driving the right traffic to your ecommerce site depends on a number of variables, such as monthly visitors, website optimization, and, of course, budget. Brands using Buy with Prime can use a mix of marketing solutions designed to attract Amazon shoppers to their sites. Depending on the maturity of your business, your goals, and the size of your marketing budget, we have a number of tools that you can use to help attract shoppers to your site:

• Buy with Prime marketing toolkit: Drive shopper interest in your products with the trust of Prime, featuring the Buy with Prime badge across your marketing channels.
• Sponsored Brands for Buy with Prime: Reach engaged shoppers with ads that appear in relevant Amazon shopping results and direct them to the Buy with Prime products on your ecommerce site.
• Remarket to engaged Amazon audiences: Work with approved agency partners to run display ad campaigns that remarket to Amazon audiences across the web.  
• Promotions: Help attract shoppers to your site using Buy with Prime coupon codes as part of promotional campaigns.
• Advertising pixels: Use advertising pixels to attribute Buy with Prime orders to specific social media and search engine ad campaigns, helping you evaluate and optimize your ad spend.

We recommend experimenting with a mix of all of these tools to see what works best for your business. If you need assistance with finding the right advertising and marketing tools to support your business goals, consider working with one of our approved Buy with Prime Agency Partners.

Q: What information does Amazon collect about Buy with Prime orders on my site and how does it benefit me?

A: Buy with Prime is unique in that all the information we collect about Buy with Prime orders on your site is shared with you. We store account information you give us when setting up your Buy with Prime account, such as contact details for your account users, product descriptions and content, and inventory and pricing information. We collect and store Buy with Prime order information, including product name, quantity ordered, returns information. Learn more about our information handling policies.

This information not only helps us improve the Buy with Prime experience for both you and your shoppers, but also helps you provide best-in-class customer service and build relationships with customers to grow your business.

Q: Is merchant console a separate system that I have to manage?

A: Merchant console is a separate interface built to manage and track Buy with Prime orders on your ecommerce site; it’s separate from Seller Central. Although merchant console and Seller Central are both necessary to manage your Buy with Prime business, you can use the Alloy connector app to sync your Buy with Prime order and customer information with your ecommerce site. The Alloy connector app works with ecommerce sites hosted with Shopify, BigCommerce, Adobe Commerce/Magento, WooCommerce, and Squarespace.

We hope this Q&A provides some useful context for as you consider whether Buy with Prime is right for your ecommerce business. If you’re ready to take the next step, learn how to add Buy with Prime to your site. 

Related resources

Use promotions to acquire and retain more shoppers

Getting started with Buy with Prime