7 common questions about Buy with Prime

Looking for ways to attract and convert shoppers on your site? Seeking ways to streamline and simplify fulfillment so you can focus on building relationships with your customers?

Founded on the belief that every entrepreneur should be empowered to reach every customer through every channel, Buy with Prime gives businesses of all sizes an opportunity to engage Prime members beyond Amazon.com.

But adding a new solution to your ecommerce business takes time and brings up some important considerations. We’ve addressed some common questions so you understand how Buy with Prime can help you achieve your business goals.

1. How can Buy with Prime help grow my ecommerce business?

While we can’t provide an answer that fits every business type, we can tell you that merchants using Buy with Prime are converting more shoppers. Buy with Prime empowers merchants to grow their ecommerce business by attracting Amazon shoppers to their site through social ads and the trust of Prime, increasing shopper conversions by an average of 25%* with fast, free shipping, transparent delivery times, and a checkout experience that millions of shoppers love. See what other merchants have to say about their Buy with Prime experience.

*This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.

2. Why should I add Buy with Prime to my ecommerce site if I already have a strong Amazon business?

Buy with Prime is designed specifically for businesses interested in growing their own ecommerce brand beyond Amazon.com. Buy with Prime allows you to attract and convert engaged shoppers, helps grow sales, nurture relationships with your customers, and extend the Prime shopping benefits of fast, free delivery and easy returns on eligible orders to shoppers directly on your site. For example, Epic Water Filters has seen a 40% lift in conversions on their site. We’ve also seen similar results from other merchants, like Trophy Skin, reporting a conversion rate increase of more than 30% since adding Buy with Prime to their online store, and Wyze sharing that they are seeing a 25% higher conversion rate, and have added Buy with Prime to all eligible products in their catalog.

3. Does Buy with Prime work with my ecommerce site?

Buy with Prime is designed to work with most ecommerce providers, and you can reference the list of providers that are currently compatible with Buy with Prime. With the recent launch of the Buy with Prime app for BigCommerce it's even easier for merchants with a BigCommerce site to manage their product catalog in one place.

To ease the process for installing the Buy with Prime button on your ecommerce site, we’ve created a getting started guide that gives you a step-by-step overview. (This includes a video to learn how to install the code on your site.) We’ve also built a community of Buy with Prime Partners that can help. 

4. How can Buy with Prime help attract the right traffic to my site?

Driving the right traffic to your ecommerce site depends on a number of variables, such as monthly visitors, website optimization, and, of course, budget. Brands using Buy with Prime can use a mix of marketing solutions designed to attract Amazon shoppers to their sites. Depending on the maturity of your business, your goals, and the size of your marketing budget, we have a number of tools that you can use to help attract shoppers to your site:

• Buy with Prime marketing toolkit: Drive shopper interest in your products with the trust of Prime, featuring the Buy with Prime badge across your marketing channels.
• Remarket to engaged Amazon audiences: Work with approved agency partners to run display ad campaigns that remarket to Amazon audiences across the web.  
• Social ads for Buy with Prime: Engage shoppers on Facebook and Instagram with social ads that feature the trust of Prime. 
• Promotions: Help attract shoppers to your site using Buy with Prime coupon codes as part of promotional campaigns.
• Advertising pixels: Use advertising pixels to attribute Buy with Prime orders to specific social media and search engine ad campaigns, helping you evaluate and optimize your ad spend.

We recommend experimenting with a mix of all of these tools to see what works best for your business. If you need assistance with finding the right advertising and marketing tools to support your business goals, contact us to consider working with one of our approved agencies.

5. How does Buy with Prime help me build direct relationships with customers?

We share Buy with Prime shopper order information with you, including email addresses for customer orders, which you can use to provide customer service and build direct relationships with shoppers (Learn more). Merchants can use some of the same tools for driving traffic to build stronger relationships with existing customers, like promotions, Social Ads for Buy with Prime, and the Buy with Prime marketing toolkit.

6. What's the returns experience like for customers?

To make life easier for you and shoppers, Buy with Prime provides automated returns and refunds that streamline the experience from the time a customer submits a return request, to when they get their refund.  To start the return process, shoppers open their order confirmation email, choose "Order details" (to see the online returns center), then choose the "Return" button. Learn more about the returns process. 

To ensure an easy returns experience, merchants offering Buy with Prime must follow the Prime returns policy found at About Our Returns Policies for purchases made through Buy with Prime. We continue to work on ways to make shopping and the post-purchase experience more convenient for both Prime members and merchants.

7. Is merchant console a separate system that I have to manage?

Merchant console is a separate interface built to manage and track Buy with Prime orders on your ecommerce site; it’s separate from Seller Central. Although merchant console and Seller Central are both necessary to manage your Buy with Prime business, you can use the Alloy ecommerce apps to sync your Buy with Prime order and customer information with your ecommerce site. The Alloy app work with ecommerce sites hosted with Shopify, BigCommerce, Adobe Commerce/Magento, WooCommerce, and Squarespace.

We hope this Q&A provides some useful context for as you consider whether Buy with Prime is right for your ecommerce business. If you’re ready to take the next step, learn how to add Buy with Prime to your site. 

Related resources

Use promotions to acquire and retain more shoppers

Getting started with Buy with Prime

What to expect from Buy with Prime customer service