
Author: 17 Jan 2023
minutes readLooking for ways to attract and convert shoppers on your site? Seeking ways to streamline and simplify fulfillment so you can focus on building relationships with your customers?
Founded on the belief that every entrepreneur should be empowered to reach every customer through every channel, Buy with Prime gives businesses of all sizes an opportunity to engage Prime members beyond Amazon.com.
But adding a new solution to your ecommerce business takes time and brings up some important questions. In fact, the Buy with Prime sales team said there are seven questions that come up the most when merchants are considering Buy with Prime. To help you understand how Buy with Prime can help you achieve your business goals, we share those questions—and more importantly, their answers.
A: While we can’t provide an answer that fits every business type, we can tell you that merchants using Buy with Prime are converting more shoppers. Buy with Prime empowers merchants to grow their ecommerce business by attracting engaged Amazon shoppers to their site through relevant ads and the trust of Prime, increasing shopper conversions by an average of 25%* with fast, free shipping, transparent delivery times, and a checkout experience that millions of shoppers know. See what other merchants have to say about their Buy with Prime experience.
*Based on preliminary testing results obtained through an Amazon-funded, third-party administered test across a representative sample of Buy with Prime merchants.
A: Buy with Prime is designed specifically for brands seeking to grow their ecommerce business beyond Amazon.com. Buy with Prime allows you to attract and convert engaged shoppers, grow sales, nurture relationships with your customers, and extend the Prime shopping benefits of fast, free shipping and easy returns on eligible orders to shoppers directly on your site. For example, Epic Water Filters has seen a 40% lift in conversions on their site and Buy with Prime orders account for 70% of site orders and revenue for Great Circle Machinery. Buy with Prime can also help reduce costs and free up time and resources because Amazon handles the storage, picking, packing, shipping, and returns for you.
A: No. Buy with Prime is designed for your ecommerce site and is a complementary offering to your existing Amazon.com business.
A: To ease the process for installing the Buy with Prime button on your ecommerce site, we’ve created a getting started guide that gives you a step-by-step overview. We’ve also built a community of Buy with Prime Agency Partners that can help. The button code works with most ecommerce service providers, including Shopify and BigCommerce. Check out this video to learn how to install the code on your site.
A: Driving the right traffic to your ecommerce site depends on a number of variables, such as monthly visitors, website optimization, and, of course, budget. Brands using Buy with Prime can use a mix of marketing solutions designed to attract Amazon shoppers to their sites. Depending on the maturity of your business, your goals, and the size of your marketing budget, we have a number of tools that you can use to help attract shoppers to your site:
We recommend experimenting with a mix of all of these tools to see what works best for your business. If you need assistance with finding the right advertising and marketing tools to support your business goals, consider working with one of our approved Buy with Prime Agency Partners.
A: Buy with Prime is unique in that all the information we collect about Buy with Prime orders on your site is shared with you. We store account information you give us when setting up your Buy with Prime account, such as contact details for your account users, product descriptions and content, and inventory and pricing information. We collect and store Buy with Prime order information, including product name, quantity ordered, returns information. Learn more about our information handling policies.
This information not only helps us improve the Buy with Prime experience for both you and your shoppers, but also helps you provide best-in-class customer service and build relationships with customers to grow your business.
A: Merchant console is a separate interface built to manage and track Buy with Prime orders on your ecommerce site; it’s separate from Seller Central. Although merchant console and Seller Central are both necessary to manage your Buy with Prime business, you can use the Alloy connector app to sync your Buy with Prime order and customer information with your ecommerce site. The Alloy connector app works with ecommerce sites hosted with Shopify, BigCommerce, Adobe Commerce/Magento, WooCommerce, and Squarespace.
We hope this Q&A provides some useful context for as you consider whether Buy with Prime is right for your ecommerce business. If you’re ready to take the next step, learn how to add Buy with Prime to your site.
Related resources
Use promotions to acquire and retain more shoppers
Getting started with Buy with Prime