Latino entrepreneurs are an economic force in the US, with the percentage of Latino-owned businesses growing 34% over the past decade. As you search for unique gifts or look to support diverse cultures, you might be seeking out new Latino-owned brands to shop. But it can take time to research and identify which businesses are Latino-owned, so we’ve given you a head start by curating five stand-out businesses.
Whether you’re shopping for you or getting ahead of the holidays, see what you can discover from these Latino-owned small businesses. And Prime members can enjoy free 1–2 day shipping, transparent delivery times, and free returns on eligible items when you choose Buy with Prime at checkout.
1. Luna Magic
Two sisters, Mabel and Shaira Frías, founded this indie beauty brand in 2019. Based in Los Angeles, Luna Magic encourages shoppers to “say ‘Hola’ to beauty that makes you feel confident and strong.” The daughters of Dominican immigrants, they wanted to craft a brand that spoke to their Afro-Latina heritage. The brand takes inspiration from Latina culture, featuring bold, vibrant colors that can complement all skin tones. Within a few years, the sisters have racked up some serious wins, appearing on Shark Tank, snagging a feature in Forbes, and landing on shelves in big retail stores like Target.
Buy with Prime: You can get the Va-Va Pink Lash Primer that helps add length and volume to lashes.
2. Trejo’s Tacos
Beloved action movie star Danny Trejo (From Dusk till Dawn, anyone?) opened his first restaurant in Los Angeles in 2016 and named it Trejo’s Tacos. Since then, it’s become a cultural phenomenon, expanding to several locations around Los Angeles and then even branching out into Trejo’s Coffee and Donuts. He now has a thriving ecommerce storefront where he sells the signature hot sauce served in his restaurants.
Buy with Prime: The Original Hot Sauce is a medium-hot blend of chipotle, serrano, cayenne, and other peppers. Spicy, sweet, and with a hint of smokiness, it’s perfect for adding a bit of kick to everything from tacos to soup to eggs.
3. La Monarca
Alfredo Livas and Richardo Servantes both had roots in Monterrey, Mexico, but their paths wouldn’t cross until they met at Stanford’s business school. There they would become close friends and eventually business partners, launching a bakery that reminded them of the panaderias they grew up frequenting as children. La Monarca launched in Los Angeles in 2006, specializing conchas, cocadas, and other sweet treats from their childhoods in Mexico. Now it’s expanded to 12 locations throughout Los Angeles and an ecommerce store. The mission is simple: Make life sweeter.
Buy with Prime: Check out goodies like Mexican wedding cookies and orejitas on the brand’s Buy with Prime collection page. And then read all about how this Los Angeles staple got started .
4. Hot Chocolate Design
Founders Carolina Aguerrevere and Pablo Martínez craft vibrant, innovative footwear meant to make a statement and turn heads. The duo left their jobs in advertising to launch Hot Chocolate Design in 2004. Starting in Caracas, Venezuela, Hot Chocolate Design is now a global brand, delighting shoe-lovers around the world. The brand is known for its original, one-of-a-kind patterns that are inspired by vintage and gothic themes. And the shoes don’t just look fun—they’re also comfortable, with a cushioned inner sole that’s perfect for all-day wear.
Buy with Prime: The Havana Mary Janes are one of the best-sellers thanks to their classic, yet spunky design.
5. Cubitt
The idea for this Latino-owned tech brand came on New Year’s Eve in 2018 when the founders were talking about how expensive new-to-market smartwatches were. They had an “aha” moment to create a smartwatch that was functional but still had an accessible price point for the everyday consumer. After much product research and testing, Cubitt smartwatches were born. These smartwatches have more than a dozen functions to help you track physical activity, productivity, and well-being and are compatible with Apple and Android devices.
Buy with Prime: The Cubitt Jr. smartwatch comes with games that children can enjoy and help them build time management skills with schedule reminders.
6. By Lilla
Founders Colette and Michelle were both busy moms constantly balancing work, home and family when they spotted an opportunity to create a product that was cute but highly functional for women on the go. People with flowing hair often keep an extra hair tie around their wrist for when they need to tie their hair back. What if that plain hair tie pulled double-duty as an elegant beaded bracelet? The bracelet hair tie was born. Carefully handcrafted in a Bogota, Colombia studio, this innovative accessories brand uses sustainable, locally sourced materials and provides jobs to women in Latin America.
Buy with Prime: The Moonlight and Marble bracelet hair ties are elevated neutrals that go with any outfit.
Shop these and other Latino-owned brands all year and get fast, free delivery when you check out using Buy with Prime. Go to the Buy with Prime shopper hub for more great products.