For Business

10 women-owned small businesses to support all year

Whether treating yourself or someone else, check out this gift list that spotlights a few of our favorite businesses run by women.

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Women make up half the planet, and their creativity, passion, and hard work push society forward. A transaction is more than just a transaction when you buy from a woman-owned business. By supporting these women-owned businesses that offer Buy with Prime, you’re investing in female empowerment and getting some pretty great products shipped with the Prime delivery promise. On this International Women’s Day, we wanted to shine a light on these 10 women-owned small businesses.

1. Fuchsia Shoes

Having grown up in Pakistan, Afshan Abbas left a comfortable career in tech to give back to the culture that raised her. In 2016, she co-founded Fuchsia Shoes to empower talented Pakistani artisans. Innovating upon the traditional khussa, a women’s flat worn in Pakistan, the shoes are durable and comfortable but don’t compromise on style. (See for yourself in the vibrant colors and hand embroidery on the Eloise and the Freesie.) Each purchase of her brand’s sustainable, expertly-crafted footwear supports the livelihood of workers and their families with recognition and fair wages.

Read more about Afshan’s story.

2. Vontelle

On the hunt for better-fitting, more stylish, yet affordable glasses, Nancey Harris and Tracy V. Green decided to design their own. The pair decided that if they had to wear glasses, they wanted to look amazing in them. So, they launched Vontelle, a wide collection of optical frames and sunglasses made to turn heads. Many of the colorful patterns, such as those on the Kente Green and the Rwanda Wayfarer, are inspired by the founders’ African, Caribbean, and Latin heritage. The brand encourages shoppers to “see the world through a cultural and global lens.”

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3. Bling Jewelry

Starting her website BlingJewelry.com in 1998, founder and CEO Elena Castaneda was an early adopter of ecommerce. Over the past 25 years, Elena grew her small business operating out of a NYC apartment into a multimillion-dollar jewelry brand with distribution all over the world. Bling Jewelry allows everyone to shine with a rare combo of high-quality, yet affordable jewelry, specializing in sterling silver and cubic zirconia. Bestsellers include the titanium wedding band and this silver initial pendant necklace.

Read more about Elena’s story.

4. Livie & Luca

Through her brand, founder Mitzi Rivas has found a way to capture the wonder of childhood for kids and parents with thoughtfully-crafted kids’ shoes. Not only is Mitzi inspired by children, but she also co-creates her products with children, making them key contributors in the design process. The free-thinking that children bring to the table provides the artisans with inspiration to create shoes that are both unique and easy to wear. The end result is whimsical shoes, like the pink floral Posey Sandals, that children never want to take off.

Read more about Mitzi’s story.

5. Butter By Keba

Founded in Harlem by entrepreneur Makeba Lloyd, this handcrafted body care line offers body butters, body oils, and fragrances infused with calming and natural aromas. A lover of fragrance, Makeba often features hints of lavender, coconut, or spiced wood in her line. The bestselling body butter is made from shea butter, plant-based oils such as grape seed and candelilla wax, and packed with vitamins E and A. The moisturizing aspect of Butter By Keba products makes them great gifts for people who struggle with chronically dry skin.

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6. Baddie Labs Cosmetics

This brand, started by a pharmacist, centers on long-lasting cosmetics and skin care for every ethnicity. Founder Dr. Keneshia Berkley hails from Chicago’s West Side, where she identified a need for a cosmetics and skin-care brand that’s inclusive of different skin tones. Her line is accessible but high-quality, with intense pigmentation that’s not watered down. Keneshia’s Shades of the World collection features 42 hydrating, full-coverage foundations for a variety of skin types.

7. Fiber Gourmet

Founder Tehila Mocton invites shoppers to transform their well-being with fiber-boosted starches that promote a balanced gut biome. According to the American Heart Association, the average American only gets half of their recommended dose of dietary fiber, which can lead to adverse health effects. Tehila wants to close that gap with high-fiber, flavorful snacks and pantry staples, such as her corkscrew rotini and calorie-light spaghetti.

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8. Casely

Sister and brother duo Emily and Mark Stallings launched this Brooklyn-based tech accessories company in 2017. Since then, the pair have built a successful ecommerce company selling phone cases, AirPod cases, and other items to customers throughout the United States. Casely offers more than 100 different phone case styles, from this colorblock case to this cow print one, that are fashionable but heavy-duty enough to protect your phone. The company also pioneered a phone case subscription service, Casely Club, where subscribers receive a new phone case each month.

9. Sister.ly Drink

Sisters Renée and Nicole Pettiford founded this luxury drinkware line to help people celebrate the beautiful moments in their lives. Inspired by special memories they had with their favorite drinks in hand, the brand offers all types of unique drinkware, from pink champagne flutes to glass coffee mugs. The glasses and cups are designed with a fun, feminine flair that adds excitement to any celebration.

10. Co2Lift

This skin-care brand, launched by serial entrepreneur Lana Kerr, combines science and beauty to brighten and tighten the skin. Her products use the power of carbon dioxide through a special form of skin therapy called topical carboxy to keep the skin hydrated and firm. The bestselling carboxy gel treatment is a match for all skin types and gentle enough to put around the eyes.

Anita Little