Social Ads for Buy with Prime

Social Ads for Buy with Prime is an app that helps you automatically create social media ads with the Buy with Prime badge driving traffic to Buy with Prime product listings on your ecommerce site. This feature removes the burden of creating individual social ads for every Buy with Prime product listing and, instead, syncs your Buy with Prime catalog with your Meta catalog and dynamically creates Facebook and Instagram ads with the Buy with Prime badge. This feature also allows you to use Meta’s Conversion API to send your Buy with Prime order information to Meta. You can measure the attribution impact of your social ads on sales through both your Buy with Prime and your native ecommerce site checkouts.

With Social Ads for Buy with Prime, you can:

Market to interested audiences. Create tailored ads for shoppers on Facebook and Instagram who have expressed interest in your brand or products.
Streamline ad creation. Sync your Buy with Prime catalog with your Meta catalog to automatically generate relevant social ads featuring the Buy with Prime badge.
Measure ad performance. The Conversion API helps Meta attribute conversions to help you understand how ads are performing.

How Social Ads for Buy with Prime works

You can choose to market to shoppers that have expressed interest in your brand or products or you can choose interest-based settings to serve relevant ads featuring the Buy with Prime badge on Facebook or Instagram. When shoppers engage with your social ads, they’re directed to the specific Buy with Prime product detail pages to learn more and complete their purchase.

Create Social Ads for Buy with Prime

To get started with Social Ads for Buy with Prime, you’ll need to install the Social Ads for Buy with Prime app. Social Ads for Buy with Prime syncs all your products offering Buy with Prime to your Meta catalog by default. Make sure each product in your Buy with Prime catalog has a product description that matches the description on your site and a URL that matches the URL for the product detail page on your site since the URL is used as the landing page for your ads. To see how to update products in your catalog, go to Catalog. You can also resync your catalogs using the Social Ads for Buy with Prime app if you want to update any of this information. To set up Social Ads for Buy with Prime, you’ll need a Meta Account. Tip: Use the established Meta account for your business if you have an existing one.

Download and set up Social Ads for Buy with Prime

To download and set up Social Ads for Buy with Prime:

Step 1 Make sure your Buy with Prime catalog is set up, including product descriptions and URLs, and you have selected at least one product to offer Buy with Prime.

Step 2 From the side menu on the merchant console, choose Marketplace.

Step 3 Find the Social Ads for Buy with Prime app, and then choose View Social Ads for Buy with Prime app.

Step 4 Choose Add App, and then Authorize.

Step 5 Enter your email and password, and then choose Sign up to create a new account. Note:You’ll need to set up a new account, but you can use the same email you use for the merchant console to create this account.

Step 6 Check your email inbox to open the verification email and choose the sign in link.

Step 7 Sign in to your new Social Ads for Buy with Prime account with the credentials you set up.

Step 8 Choose the Connect with Facebook and Authorize button to link your Meta account to the Social Ads for Buy with Prime app.

Step 9 The Social Ads for Buy with Prime dashboard opens.

Creating Facebook and Instagram campaigns

To create a new Facebook/Instagram campaign with the Social Ads for Buy with Prime app:

Step 1 Sign in to the Social Ads for Buy with Prime app either from the Marketing tab or from Marketplace page in the merchant console or by visiting the Social Ads for Buy with Prime app directly.

Step 2 On the Social Ads for Buy with Prime dashboard, choose the + Create Campaign button.

Step 3 Enter the campaign details including your campaign name (your campaign name is visible only to you in the Marketing tab in the Social Ads for Buy with Prime app and in Meta Ads Manager), start date (end date is optional), daily budget, and ad text.

Step 4 In Target Audience, choose if you want to reach a Retargeting Audience or Prospective Audience campaign. Retargeting audience lets tailor your ads to customers who have already visited your site or added your products to their cart but did not purchase. Prospective audience lets Meta use search demographics, interests, and user activity to build audiences for your ads.

Step 5 In Placements, check the box next to the social platform you want your campaign to run on.

Step 6 Choose Save Changes. The campaign status appears as Active or Scheduled, depending on the start date you set.

Managing your campaign

To manage your campaign:

Step 1 Sign in to the Social Ads for Buy with Prime app either from the Marketing tab or from the Marketplace page in merchant console or by visiting the Social Ads for Buy with Prime app directly.

Step 2 The dashboard displays a list of all your campaigns. Choose the Actions icon to Edit, Archive, or Pause a campaign.

Step 3 From the dashboard page, choose Download Report to generate a report of all your campaigns.

FAQ

Social Ads for Buy with Prime removes the burden of creating ad campaigns for each Buy with Prime product listing with the Buy with Prime badge. Instead, the app syncs your Meta catalog with the products in your catalog that offer Buy with Prime, automatically applying the Buy with Prime badge. Whether prospecting new customers or remarketing to existing customers, the solution helps you build relevant ads for each shopper.

When you set up the app, Meta’s Conversion API is set up automatically to share your order data with Meta. Even if you do not use the app to launch ad campaigns, you can still use the Conversion API to share your Buy with Prime orders with Meta. Note: When you use the Conversion API and Advanced Matching with the Social Ads for Buy with Prime app, the order information you share with Meta will contain your customer’s email address, name, and shipping address. If you also have the Meta Pixel set up for Buy with Prime, you will duplicate sending that order event to Meta, but the Pixel order information will not include these fields. To help avoid Meta treating your Conversion API event as redundant and discarding these fields during its deduplication process, we recommend not using Meta Pixel for Buy with Prime while you use Conversion API and Advanced Matching.

You can choose to either remarket ads to people who interacted with your products or brand on or off Facebook or Instagram or to find prospective customers even if they haven’t interacted with your business. Both are useful strategies that can also be expanded when you select the option to “Reach people beyond these targeting selections when it’s likely to improve performance.” Doing so can help place your ads beyond your core audience to reach viewers who might improve your return on ad spend (ROAS).

Your social campaign results measure the following metrics:
● Spend: Cost of running a campaign.
● Impressions: The number of times a shopper has viewed an ad.
● Clicks: The number of times a shopper has clicked on an ad.
●Orders: The number of orders placed through the native checkout on your site and through your Buy with Prime checkout resulting from the campaigns that you’re running. Note: Orders are reported by Meta and may not match the total orders you see reported on the merchant console or on your ecommerce site.
● Sales: Income generated from an order, measured by Price x Units. This total includes sales through the native checkout on your ecommerce site and through your Buy with Prime checkout.
● Return on ad spend (ROAS): The effectiveness of your marketing, which is measured by sales/spend, including sales through the native checkout on your ecommerce site and through your Buy with Prime checkout.