• Email marketing apps for Buy with Prime

  • Email marketing for Buy with Prime includes the following supported apps:

     

    Email marketing apps overview

    The email marketing apps improve the effectiveness of nurturing relationships with Prime members by enhancing list management with Prime member profile information and providing valuable data, such as abandoned checkout events, to optimize marketing strategies and improve conversion rates.

    Alloy email connector app for Omnisend

    • The Alloy email connector app for Omnisend empowers you to nurture relationships with Prime members using Omnisend’s email marketing automation.

     

    Alloy email connector app for Mailchimp

    • The Alloy email connector app for Mailchimp helps you reengage interested shoppers to recover sales using Mailchimp’s automated abandoned checkout emails.

     

    Alloy email connector app for Yotpo

    • The Alloy email connector app for Yotpo empowers you to nurture relationships with Prime members using Yotpo’s email marketing automation.

     

    Klaviyo for Buy with Prime

    • The Klaviyo for Buy with Prime app empowers you to nurture relationships with Prime members using Klaviyo’s email marketing automation.
    • For more information, including set up instructions, go to Klaviyo for Buy with Prime app.
  •  

    How to add an Alloy app to your ecommerce site

     

    To add an Alloy app, follow these steps:

    Step 1Open the merchant console.

    Step 2On the side menu, choose Marketplace.

    Step 3Choose the app that you need:

    • Alloy email connector app for Omnisend
    • Alloy email connector app for Mailchimp
    • Alloy email connector app for Yotpo

     

    Step 4Review the information on the app detail page, then choose Add app.

    Step 5Review the information on the app authorization page, then choose Authorize.

    Note: The authorization and connection process to Alloy can take 1-3 minutes. Keep the authorization window open to proceed to the next step.

    Step 6If you already have an Alloy account, then skip to the next step. Otherwise, follow the prompts to create an account, enter your email, and then choose Proceed.

    Step 7Enter a password and choose Create account. 

    Notice that Buy with Prime has been authenticated with your Alloy account.

    Step 8Select your preferred email provider account, to authenticate and connect your email provider account to Alloy.

    Step 9Complete any steps required by your email provider to authenticate, configure, and connect your Alloy account. Then return to the Alloy window to choose Proceed.

    Step 10After you've successfully activated Alloy, choose Finish to return to the marketplace.

  •  

    To access your Alloy app dashboard:

    Step 1Open the merchant console.

    Step 2On the side menu, choose Marketplace.

    Step 3On the marketplace page, select the app that you added:

     

    • Alloy email connector app for Omnisend
    • Alloy email connector app for Mailchimp
    • Alloy email connector app for Yotpo

     

    Step 4On the app detail page, choose Go to Alloy.

    Step 5Select your Buy with Prime ecommerce or email provider.

  •  

    To update your Alloy app:

    Step 1Open the merchant console.

    Step 2On the side menu, choose Marketplace.

    Step 3On the marketplace page, select the app that you added.

    Step 4On the app detail page, choose Go to Alloy.

    Step 5Choose update app.

    Step 6Select the attributes that you want to sync.

    Step 7To finish updating the app, choose Activate.

  • Alloy apps general FAQ

    Get answers to general questions about the Alloy apps.

    • The Alloy apps are available through marketplace in the merchant console.

    • Alloy is a Buy with Prime technology partner that offers several apps, such as the Catalog updates app and the Order connector app exclusively for Buy with Prime merchants. The Catalog updates app allows you to update product details like URL, title, description, price, and images from your ecommerce catalog to your Buy with Prime catalog. The Order connector app allows you to sync your Buy with Prime order and customer information with your ecommerce site.

    • No, using one or all of the Alloy apps offered on marketplace is optional. However, downloading more than one of the Alloy apps can help streamline management of your order information and catalog information across Buy with Prime and your ecommerce site.

    • No. If you already have an Alloy account, you can use that account for multiple Alloy apps. If you don’t have an Alloy account, you only have to create one account to install your first Alloy app from the marketplace in merchant console.

  • Email marketing connector app by Alloy FAQ

    Get answers to common questions about the Email marketing connector app by Alloy.

    • Buy with Prime supports Klaviyo, Mailchimp, Omnisend, and Yotpo with email connector apps from Alloy that are available in the marketplace in merchant console.

    • The Alloy email connector apps sync the following information with your email marketing provider:

      • Customer information
        • First name
        • Last name
        • Email address

      • Order information
        • Order quantity
        • Product SKU
        • Product name

    • The Alloy email connector apps sync order details specific to each email marketing provider:

      • Klaviyo, Omnisend, and Yotpo sync multiple order events, such as checkout started and order placed, which are used for automated abandoned checkout emails.
      • Mailchimp only syncs abandoned checkouts.

      For all ecommerce service providers, the Alloy order connector app syncs completed Buy with Prime orders with your ecommerce site.

    • Yes, you also need to use the Alloy email connector app to support the automated email flow for abandoned checkout.

      The order connector app syncs your completed Buy with Prime orders to your ecommerce service provider, while the email connector app syncs abandoned checkout data to your email marketing provider.

    • Some apps require API keys because they don't support open authorization (OAuth), which allows users to consent to an application interacting with another without you having to enter a password or an API key. The need for API keys is determined by the specific email connector app's ability to support OAuth:

      • Mailchimp and Yotpo offer OAuth support and don't require API keys.
      • Omnisend and Klaviyo require API keys because OAuth support isn’t available.

    • The Alloy email connector apps connect Buy with Prime to your email marketing provider to sync customer and order information. Go to your email marketing provider's website to learn about setting up an automated abandoned checkout campaign.

       

    • Yes, each of the email marketing providers has the functionality to manage subscriber lists, including the ability to manage unsubscribe requests from shoppers for marketing emails. Note: The terminology used across each of the email service providers might differ.

    • No, the email connector apps don’t track customer engagement. They only sync data between Buy with Prime and your email marketing provider. However, you can track engagement and the performance of your email campaigns using the native reporting and analytics capabilities of your email marketing provider.

      Note: This information isn't available in the merchant console for Buy with Prime.

    • Yes, a customer can unsubscribe from your marketing emails and continue to receive Buy with Prime order- and account-related emails.

    • No. For Buy with Prime merchants, there are no additional costs to install and use any of the Alloy email connector apps.

      However, using email marketing capabilities from the supported providers requires a separate plan. You can use your existing plan with a specific provider or sign up for a new plan.

      You can learn more about pricing on their websites:

    For more information, go to FAQ library.

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