Buy with Prime marketing toolkit

The Buy with Prime marketing toolkit offers merchants a way to drive shopper interest in their products with the trust of Prime, using the Buy with Prime badge and the promise of fast, free delivery in their marketing. Merchants get access to Buy with Prime assets and guidance to start creating their own branded materials that they can use to promote across their site, social, search, and email channels.

To access the Buy with Prime toolkit, sign in to the merchant console, go to Marketing, and then choose Buy with Prime marketing toolkit.

The toolkit includes general copy and imagery guidance for marketing assets, with specific guidance and sample messaging for your site, social, email, and search marketing initiatives.

The brand guidelines in the Buy with Prime marketing toolkit include comprehensive guidance, best practices, sample messaging, and example marketing materials.

The Buy with Prime marketing toolkit is available in the merchant console for merchants who are signed up for Buy with Prime and have active Buy with Prime product listings. Partner agencies that support Buy with Prime merchants also use the marketing toolkit.

The Buy with Prime marketing toolkit is a self-service marketing solution that lets you own your marketing. The toolkit helps you create custom marketing materials for all your channels, maintaining your brand’s look and feel while highlighting the same delivery and returns benefits Prime members expect from Amazon.com. If you use an agency for your marketing efforts, they can use the toolkit to create your custom Buy with Prime marketing materials. If you’re interested in finding an agency to handle your marketing, contact your sales support representative.

The Buy with Prime marketing toolkit is free for merchants who are signed up for Buy with Prime and have active Buy with Prime listings.

After your Buy with Prime button and product selection is live and available, you can start advertising.

Yes, you are required to comply with the Buy with Prime brand guidelines when using the Buy with Prime badge and messaging in your marketing materials. We reserve the right to revoke your permission to use the badge and to participate in the Buy with Prime program if you don’t comply with the guidelines.

Once your Buy with Prime product selection is complete and the button is live on your product pages, you can start advertising your Buy with Prime products.

You can access the toolkit’s Buy with Prime badge assets and brand guidelines in the Marketing section of your merchant console.