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  • Quick start guide: Learn more about the Buy with Prime marketing toolkit

    The Buy with Prime marketing toolkit helps you drive shopper interest in your products with marketing that features your brand alongside the same delivery and returns benefits that Prime members expect from Amazon.com. Use the Buy with Prime badge and brand guidelines in the toolkit to create custom marketing materials that showcase the Buy with Prime products available on your direct-to-consumer (DTC) site.

    With the Buy with Prime marketing toolkit, you can: 

    • Reach shoppers across channels. Engage Prime members across your brand's marketing channels to help drive them to your DTC site.
    • Build trust in your brand. Signal to Prime members that they can get the same familiar checkout and delivery experience they know from Amazon directly on your site.
    • Market your products your way. Use the Buy with Prime badge and brand guidelines to create your own marketing materials.
  • Getting started: Buy with Prime marketing toolkit

    In the Buy with Prime marketing toolkit, you can find the latest Buy with Prime branding guidelines and badge assets that you can use for promoting Buy with Prime across your marketing channels. You can use the badge assets in branded emails, display ads, social media campaigns, your own website, and more. 

    Note: The Buy with Prime marketing toolkit is available in the merchant console for  merchants who are signed up for Buy with Prime and have active Buy with Prime product listings.

    To access the Buy with Prime marketing toolkit: 

    Step 1Sign in to the merchant console, go to Marketing, and then choose Buy with Prime marketing toolkit. 

    Step 2On the Buy with Prime marketing toolkit page:

                a. Review the brand guidelines to understand how to use the Buy with Prime badge and messaging in your marketing materials.

                b. Download the Buy with Prime badge and add it to your marketing materials based on the brand guidelines.

                c. Add the badge and benefits messaging to your social media posts, emails, site page, or paid media assets based on the brand guidelines, or use the sample messaging provided.

     

Buy with Prime marketing toolkit FAQ

  • The Buy with Prime marketing toolkit helps you drive shopper interest in your products with marketing that features your brand alongside the same delivery and returns benefits that Prime members expect from Amazon.com. Use the Buy with Prime badge and brand guidelines in the toolkit to create custom marketing materials for all your channels that showcase the Buy with Prime products available on your DTC site.

  • To access the Buy with Prime toolkit, sign in to the merchant console, go to Marketing, and then choose Buy with Prime marketing toolkit.

  • The Buy with Prime marketing toolkit includes general copy and imagery guidance for all marketing assets and channels, as well as specific guidance and sample messaging for social media, email, web pages, and paid media (such as web banners).

  • The brand guidelines in the Buy with Prime marketing toolkit include comprehensive guidance, best practices, sample messaging, and example marketing materials. 

  • The Buy with Prime marketing toolkit is available in the merchant console for merchants who are signed up for Buy with Prime and have active Buy with Prime product listings. Partner agencies that support Buy with Prime merchants also use the marketing toolkit.

  • The Buy with Prime marketing toolkit is a self-service marketing solution that lets you own your marketing. The toolkit helps you create custom marketing materials for all your channels, maintaining your brand's look and feel while highlighting the same delivery and returns benefits Prime members expect from Amazon.com. If you use an agency for your marketing efforts, they can use the toolkit to create your custom Buy with Prime marketing materials. If you’re interested in finding an agency to handle your marketing, work with your Sales representative.

  • The Buy with Prime marketing toolkit is free for merchants who are signed up for Buy with Prime and have active Buy with Prime listings.

  • After your Buy with Prime button and product selection is live and available, you can start advertising.

  • Yes, you are required to follow these approved brand guidelines when using the Buy with Prime badge and messaging in your marketing materials.


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