For Business

Buy with Prime marketing toolkit

Access the Buy with Prime marketing toolkit

The Buy with Prime marketing toolkit helps you drive shopper interest in your products with marketing that features your brand alongside the same delivery and returns benefits that Prime members expect from Amazon.com. Use the Buy with Prime badge and brand guidelines in the toolkit to create custom marketing materials that showcase the Buy with Prime products available on your ecommerce site. With the Buy with Prime marketing toolkit, you can:

  • Reach shoppers across channels. Engage Prime members across all your marketing channels and send them to your ecommerce site.
  • Build trust in your brand. Signal to Prime members that they can get the same familiar checkout and delivery experience they know from Amazon directly on your site.
  • Market your products your way. Use the Buy with Prime badge and brand guidelines to create your own marketing materials.

Buy with Prime marketing toolkit

In the Buy with Prime marketing toolkit, you can find the latest Buy with Prime branding guidelines and badge assets that you can use for promoting Buy with Prime across your marketing channels. You can use the badge assets in branded emails, display ads, social media campaigns, your own website, and more.

Note: The Buy with Prime marketing toolkit is available in the merchant console for merchants who are signed up for Buy with Prime and have active Buy with Prime product listings.

Access the Buy with Prime marketing toolkit

  1. Sign in to the merchant console, go to Marketing, and then choose Buy with Prime marketing toolkit.
  2. On the Buy with Prime marketing toolkit page:

    1. Review the brand guidelines to understand how to use the Buy with Prime badge and messaging in your marketing materials.
    2. Download the Buy with Prime badge and add it to your marketing materials based on the brand guidelines.
    3. Add the badge and benefits messaging to your social media posts, emails, site page, or paid media assets based on the brand guidelines, or use the sample messaging provided.
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