Introducing the Klaviyo for Buy with Prime app

Klaviyo is a marketing automation platform that provides data-driven marketing tools, like email, SMS, and forms, for ecommerce businesses. Go to Klaviyo.com to learn more.

The Klaviyo for Buy with Prime app is an integration between Buy with Prime and Klaviyo that empowers you to nurture relationships with Prime members using Klaviyo’s email marketing automation. The app syncs Buy with Prime order and customer information with Klaviyo, allowing you to send personalized communications, such as automated abandoned checkout emails. You can use Buy with Prime customer profile information in email flows, campaigns, segmentation, and reporting to scale personalized outreach that helps drive sales.

The integration provided by the Klaviyo for Buy with Prime app provide the customer data that you need within Klaviyo to create a variety of automated email campaigns for ecommerce use cases, including welcome, on-going nurture, or cross-promotional and upsell. A key capability of the Klaviyo for Buy with Prime app is sending initiated order data from Buy with Prime to Klaviyo that you can use in abandoned checkout emails to reengage shoppers. Abandoned checkout emails can help you recover sales with automated emails that encourage shoppers to return to their checkout using Buy with Prime. You can set up an abandoned checkout email campaign through a Buy with Prime template available in Klaviyo. Klaviyo sends automated email reminders to shoppers who started but didn’t complete their checkout using Buy with Prime. Once set up, you can also evaluate metrics, such as email open rates, click rates, order abandonment, and recovery rates, to understand the effectiveness of your abandoned checkout emails and improve engagement.

All Buy with Prime merchants who already use Klaviyo or who are interested in using Klaviyo can create automated abandoned checkout email campaigns for their Buy with Prime product catalog.

Email marketing automation for Buy with Prime is only supported by Klaviyo using the Klaviyo for Buy with Prime app.

If you don’t have a Klaviyo account, you can set one up when you install the app.

To use the abandoned checkout emails feature, you need:

• Active products offering Buy with Prime. All products in your catalog that have Buy with Prime activated work with abandoned checkout emails.
• Klaviyo as your email marketing service provider, whether you already have an account or you create a new one.

Go to the Klaviyo help article to learn more about how you can set up data sharing for order data to Klaviyo for abandoned checkout emails.

We protect information collected using Buy with Prime, including shopper data, in accordance with Amazon’s high security standards. We use this information to provide and improve Buy with Prime for merchants and shoppers. For more details, please read our Buy with Prime Information Handling FAQ.

As a Klaviyo customer, you need the email that you use for Klaviyo and the API key provided by Klaviyo. You can find the API key at: Account > Settings > API Keys in your Klaviyo account.

All products in your catalog that offer Buy with Prime work with abandoned checkout emails. Once the feature is set up, your shoppers automatically receive an abandoned checkout email when they start checkout using Buy with Prime but then leave your site without completing the purchase.

As a Buy with Prime and Klaviyo customer, there are no additional costs to install and use the Klaviyo for Buy with Prime app. Using Klaviyo’s email marketing capabilities requires a separate plan, so you can use your existing plan with Klaviyo or sign up for a new Klaviyo account. You can learn more about pricing for Klaviyo plans on their website.

We recommend that you install the Klaviyo for Buy with Prime app and activate the automated email flow for Abandoned Cart, even if you have the Order connector app by Alloy connector. This allows you to engage shoppers from abandoned checkouts, which the Order connector app by Alloy order can’t support. Smart sending features ensure that shoppers won’t receive duplicate abandoned checkout emails. You can use the Klaviyo for Buy with Prime app to get a holistic view of customers visiting your site, including completed orders and abandoned checkout orders. Utilizing the Klaviyo for Buy with Prime app is the only way to get abandoned checkout order data.

The Klaviyo for Buy with Prime app provides a direct sync of Buy with Prime events into Klaviyo such as “Order Placed” and “Checkout Started.” The Order connector app by Alloy connects orders placed using Buy with Prime to Shopify so they appear in Klaviyo as Shopify events. The Klaviyo for Buy with Prime app allows merchants to setup Klaviyo workflows specifically for Buy with Prime metrics. If you have the Order connector app by Alloy installed, your existing workflows won’t be impacted by installing the Klaviyo for Buy with Prime app.

Any existing cart abandonment workflows in Klaviyo to address Shopify orders aren’t impacted by the Klaviyo for Buy with Prime app. This app allows you to address abandoned checkouts for your Buy with Prime orders and you can start with the prebuilt abandoned checkout workflows for Buy with Prime in the Klaviyo flow library.

Browse abandonment workflows continue to work as before, but we recommend switching to the prebuilt browse abandonment workflow for Buy with Prime to avoid shoppers getting browse abandonment emails after they’ve placed an order through Buy with Prime. For more information, go to this article.

Yes. You can leverage the Buy with Prime Merchant Brand Guidelines to help you create both written and visual messaging about Buy with Prime. This includes guidance on how to align with the Buy with Prime brand and requirements for using the Buy with Prime badge and marketing Buy with Prime products in emails, social media posts, pitch documents, website pages, and other marketing materials.