Sponsored Brands for Buy with Prime

Buy with Prime is offering an invite-only beta advertising solution to reach shoppers with ads in relevant Amazon shopping results and direct them to your site.

 

Reach them on Amazon. Direct them to your site.

Sponsored Brands ads can help you grow your omnichannel business by reaching engaged shoppers on Amazon.com and directing them to your site. Learn more

Connect with engaged Amazon shoppers


Help shoppers discover your brand with ads that appear as they shop for products like yours on Amazon.com.

Boost brand engagement on Amazon


Spotlight your brand and Buy with Prime products on a dedicated page in your Store on Amazon.com and direct shoppers to your site.

Drive lifetime value



Turn Amazon shoppers into your customers and connect with them directly to build lasting relationships.

How it works

Reach Amazon shoppers with ads in relevant shopping results

When shoppers look for products like yours on Amazon.com, Sponsored Brands ads empower you to showcase your brand in shopping results.

Help shoppers discover your Buy with Prime products

Shopper engagement with your ads directs them to a new page in your Store on Amazon.com where you can feature Buy with Prime products available on your site.

Direct shoppers to your website

Shoppers can preview Buy with Prime products on your new Amazon Store page, and choose to purchase them directly on your site.

Advertise on Amazon to grow your DTC business

Sponsored Brands for Buy with Prime can help turn Amazon shoppers into your customers, while giving them a reason to discover other products on your site. If you are an existing Buy with Prime merchant, talk to your account manager to learn more. 


Not a Buy with Prime merchant?

Buy with Prime Sponsored Brands FAQ

  • Sponsored Brands ads is an advertising solution with cost-per-click (CPC) ads that feature your brand logo, a custom headline, and a lifestyle image. These ads appear in relevant Amazon shopping results and help drive discovery of your brand among shoppers looking at similar products and brands.

  • Sponsored Brands ads are available to all Buy with Prime merchants who are active Amazon sellers and have, or are able to create, a Store on Amazon.com.

  • Shoppers who engage with your ads land on a new page in your Store on Amazon for Buy with Prime products where shoppers can link out to your DTC site to complete their purchase.

  • On this new page, you can feature up to 24 Buy with Prime products that Prime members can purchase directly on your DTC site with the same fast, free shipping and free returns they get on Amazon.com.

  • You can create this new page in your Store on Amazon without coding using the Store Builder in Amazon Ads Console or Seller Central.

  • You can feature up to 24 Buy with Prime products that shoppers can preview and then buy directly on your DTC site.  

  • With Sponsored Brands’ CPC ads, you bid the maximum amount that you’re willing to pay when a shopper clicks on your ads. The more competitive your bid, the more likely your ad is to be displayed when it matches a shopping query. There’s no cost to set up a Buy with Prime page in your Store on Amazon.