A demand-side platform (DSP) is software that provides programmatic, centralized media buying.
Amazon DSP for Buy with Prime
Quick start guide: What is Amazon DSP for Buy with Prime?
Amazon DSP (Demand-Side Platform) for Buy with Prime uses Amazon shopping signals to remarket to Amazon audiences across the web and send them directly to your DTC site. Using Amazon DSP for Buy with Prime, you can reach audiences browsing and purchasing your products, or similar products and categories on Amazon.com, as they shop on sites other than Amazon. You also receive expert, dedicated agency support to save you time and help you improve the performance of your advertising campaigns. Amazon DSP for Buy with Prime is available only to merchants offering Buy with Prime on their DTC site.
Getting started: Set up Amazon DSP for Buy with Prime
Before using Amazon DSP for Buy with Prime, make sure that you've set up Buy with Prime on your site. Then, work with your agency partner to determine the best marketing solutions for your ecommerce business.
To set up Amazon DSP for Buy with Prime:
Step 1Contact your sales representative directly to identify an agency partner from the Amazon Ads Partner Network to support you with all your Amazon DSP for Buy with Prime campaigns. Note: If you don't yet have a sales representative, reach out to Buy with Prime merchant support.
Step 2Your agency partner reviews the process with you, and helps you select an Amazon DSP for Buy with Prime advertising package that’s right for your business. The agency partner handles the request to create and launch your campaign. They help you set up your site to monitor performance.
Step 3Your agency manages your ad campaigns, including optimization and regular reporting.
To find your Amazon Ads advertiser ID, contact your agency partner.
The Amazon Ads advertiser ID is a unique ID used to link to your Amazon Ads account, billing, and campaign performance.
To enter your Amazon Ads IDs provided by your agency partner:
Step 1Open merchant console.
Step 2Choose Settings, and then Advertising IDs.
Step 3Enter your Amazon Ads advertiser ID.
Step 4Choose Save.
Amazon DSP for Buy with Prime FAQ
Get answers to common questions about advertising with Amazon DSP for Buy with Prime.