Pixels are strings of code that are loaded when users visit and interact with website pages, such as when placing an order. Advertising pixels share interaction data with ad channels so interactions can be attributed to specific ad campaigns, helping advertisers measure and better understand ad performance and return on ad spend.
Quick start guide: What are advertising pixels?
Advertising pixels share data about shopper interactions on a website (like orders placed) with ad channels to activate the ad channel to attribute that interaction to an ad campaign. By using Pixels for Buy with Prime, you can choose to send your Buy with Prime order information to ad channels. Note: When sending your Buy with Prime order information using Pixels, your ecommerce site URL is sent as the order URL, and the SKU is sent as the product ID.
Getting started: Add your advertising pixels to Buy with Prime
To add your Meta pixel:
Step 1Within your Meta Business Manager account, under Data Sources, copy the Meta Pixel ID for the Pixel you want to use.
Step 2Open the merchant console for Buy with Prime.
Step 3From the side menu, choose Settings, and then Advertising IDs.
Step 4Paste your Meta pixel ID in the text field of the Meta Ads section of the Advertising IDs page.
Step 5Choose Save.
Advertising pixels FAQ
Get answers to common questions about advertising pixels.