Set up a business logo for Buy with Prime
When you create your Buy with Prime button code, you also have the option to upload your business logo. Shoppers see your store name as part of their branded checkout and order confirmation experience. If you choose not to upload a logo, shoppers see your store name displayed in text.
Upload a business logo
To upload a logo:
Step 1Go to: https://console.buywithprime.amazon.com/widget-install
Step 2Choose Edit, and then under Business Logo (optional), choose Upload logo.
Step 3Navigate to and choose your logo image file.
Note: You can remove an existing logo by choosing the trash can button, and then upload a new logo.
Troubleshoot the Buy with Prime business logo
I'm having issues adding a Buy with Prime business logo to my site
If you're having issues with adding a business logo to your site, use the following guidance. If you're still experiencing issues, contact your sales support representative for assistance.
Tip 1: Logo quality issues.
If there is a corrupt input file, defect in the processing library, or poor quality with the original image, your business logo can display with poor quality in the Buy with Prime checkout and order confirmation experience.
Try uploading another logo image file, or convert the logo image file to the JPG format, and then upload the new version.
Tip 2: Replace store name with a business logo for checkout and order confirmation.
If you want to replace your store name in the checkout and order confirmation experience with a business logo, follow the instructions in Upload a business logo.
Tip 3: White box appears instead of merchant logo
A white box can appear in the Buy with Prime checkout and order confirmation experience rather than your business logo for the following reasons:
- If the original business logo image file uses a transparent background, we convert the image to solid white because transparency is not supported.
- If you uploaded a logo in PNG format with a solid white or solid light foreground color, and a transparent background, it can be hard to see or completely invisible.
- Similarly, if you uploaded a logo in JPG format, with a solid white background color, and solid white or solid light foreground color, it can be hard to see or completely invisible.
Choose a logo without transparency; or, for images in PNG format, choose a logo without a solid white or solid light foreground color; or, for images in JPG format, choose a logo without a solid white background color or solid white or solid light foreground color.
To upload a logo go to Upload a business logo
Tip 4: Business logo appears stretched, compressed, blurry, or cropped.
A business logo can appear stretched, compressed, blurry, or cropped in the Buy with Prime checkout and order confirmation experience if you uploaded a logo image that uses an unsuitable aspect ratio or set of dimensions.
Step 1Use a logo image of 1:1 or 2:1 ratio instead, with a minimum height of 150 pixels and adjust either the height (150px) or the width (300px).
Step 2To upload a new logo go to Upload a business logo