Competitive funding for your ecommerce business

Amazon Lending is now offering invite-only, promotional funding to eligible* sellers using Buy with Prime.

Advisor talking to merchant

Access capital to spur new growth

Running a business can be challenging, accessing capital shouldn’t be. 
Grow your ecommerce business using Buy with Prime and get the capital you need 
to invest in marketing, inventory, and more.

Fund multiple sales channels

Access funding to grow your business across multiple channels, including on and your DTC site.

Unlock competitive rates

Qualify for Amazon Lending’s promotional APRs, as low as 8.99%** for this program, to finance your growth.

Make timely investments

Free up cash flow to cover inventory costs, advertising and marketing expenses, and more, right when you need it.

How to get started


See if you're eligible

If your business is eligible to apply, the Amazon Lending term loan promotion will be listed in Seller Central as a financing option.



Click “Start Application” and follow steps to complete your business’s online application.

Not a Buy with Prime merchant?

Amazon Lending FAQ

  • This is an invite-only program, available to eligible sellers on the online store that are also Buy with Prime merchants.

  • Amazon Lending’s Term Loan product will be offered as part of this promotion. Term Loan is a non-revolving, lump-sum funding with a specified payback period of 3-, 6-, 9-, or 12-months. Equal monthly principal and interest repayment amounts are required.

  • With this promotional invitation, you can use loan proceeds to scale Buy with Prime offerings in your DTC business, in addition to supporting your selling business on the online store.

  • If your business is eligible to apply for this promotional loan, you’ll receive an email invitation from Buy with Prime to apply for the Amazon Lending promotional loan. Additionally, you can sign in to Seller Central to view the financing options available for your business. If your business is eligible for this promotional loan, Amazon Lending Term Loan will be listed in Seller Central as a financing option, with specific details about the promotional offering.

  • Once an application is submitted, Amazon Lending averages five business days to review and provide a loan decision. As part of our application due diligence process, we may require additional documentation or information to approve your business’s loan. Additional processing time may be required to complete this review.

  • You can visit the Amazon Lending Help page in Seller Central to learn more (login required).

* To be eligible, merchants must be Amazon sellers who are also using Buy with Prime, among other criteria.
**APRs are subject to change and represent current promotional rates. Current promotional APRs are as low as 8.99%.