Merchant spotlight: BEING
Buy with Prime helps BEING founder, Kennedy Lowery, take her love of handcrafted bath and body products and continue to grow her business.
Author: minutes read 02 Nov 2022
It all began in the kitchen of her one-bedroom apartment in Houston. In 2017, Kennedy Lowery started crafting her own skincare line because she was passionate about nontoxic, eco-friendly products but couldn’t find good options in the market.
Fast forward five years: The natural and organic skincare industry has exploded, and Kennedy has a thriving small business selling products online. Kennedy is the owner and artisan behind BEING, a 100% natural, vegan, and cruelty-free skincare line.
The challenge of building a trusted skincare brand in a crowded ecommerce space
Building trusted relationships with consumers can be one of the biggest challenges for ecommerce businesses. Brand trust is what helps businesses stand out in an increasingly crowded ecommerce space. Kennedy had steady sales but wanted to put her line of toners, serums, and bath salts in front of as many people as possible and that meant driving more shoppers to her ecommerce website, livebybeing.co. "Driving traffic to a website is rather costly,” Kennedy admits, “especially trying to get organic traffic to be consistent over time."
Using Buy with Prime to help build meaningful relationships with shoppers
Since adding Buy with Prime to her site, leveraging the Buy with Prime marketing toolkit, optimizing SEO, and offering promotions, BEING has increased conversion rate by 78%. Kennedy now feels more empowered to scale and grow her brand.
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“I’ve seen not only an uptick in traffic to the website since adding Buy with Prime, but also a higher conversion rate. It’s above the industry standard and climbing. Customers are now more likely to check out sooner.”
Kennedy Lowery, Founder, BEING
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