Author: 02 Nov 2022minutes read
It all began in the kitchen of her one-bedroom apartment in Houston. In 2017, Kennedy Lowery started crafting her own skincare line because she was passionate about nontoxic, eco-friendly products but couldn’t find good options in the market.
Fast forward five years: The natural and organic skincare industry has exploded, and Kennedy has a thriving small business selling products online. Kennedy is the owner and artisan behind BEING, a 100% natural, vegan, and cruelty-free skincare line.
Building trusted relationships with consumers can be one of the biggest challenges for ecommerce businesses. Brand trust is what helps businesses stand out in an increasingly crowded ecommerce space. Kennedy had steady sales but wanted to put her line of toners, serums, and bath salts in front of as many people as possible and that meant driving more shoppers to her ecommerce website, livebybeing.co. "Driving traffic to a website is rather costly,” Kennedy admits, “especially trying to get organic traffic to be consistent over time."
Since adding Buy with Prime to her site, leveraging the Buy with Prime marketing toolkit, optimizing SEO, and offering promotions, BEING has increased conversion rate by 78%. Kennedy now feels more empowered to scale and grow her brand.
Kennedy Lowery, Founder, BEING